'Barbie The Movie' 15 Co-Branded Food Products
Warner Bros. marketing for the 2023 live action adaptation starring Margot Robbie, Ryan Gosling, and America Ferrera
Roll out the pink carpet 🎀💅🏻
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.
Co-branding is a particular form of cross promotion, and movie tie ins are a form of cross-promotion used to generate additional income from the film and to increase its visibility.
Relationships between brands:
- Brand Partnership: formal + long-term
- Brand Collaboration: more informal + short-term
- Co-Branding: strategy to create a new product or service
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Below is every Barbie The Movie co-branded food product out 🎀🍨 We’re never gonna financially recover from this:
Parlour Lane Australia x Barbie
Product: Strawberry and Cream Popcorn 🍓
Screen-snacking pioneers at the Parlour Lane Company have teamed up with Barbie to bring you a fun, exciting limited edition popcorn flavour 'Strawberry & Cream'. The new drool-worthy flavour is exclusively available at Event Cinemas & BCC Cinemas candy bars.
Proper x Barbie
Tagline: This Barbie loves popcorn
Product: Sweet Popcorn 🍿
British brand Proper teamed up with Barbie to give people the chance to win a trip to California by picking up a limited edition delicious 'Sweet Popcorn' pack to enter. Premium quality, natural seasonings, snacking done properly.
Proper's Pink Corn‑er Shop:
Pinkberry x Barbie
Tagline: This summer think PINKberry
Product: Barbie Land Berry Pink Swirl 🍨
Teamed up with Barbie to create a new swirl inspired by the film called 'Barbie Land Berry Pink', a blend of strawberry and dragon fruit flavored frozen yogurt topped with dream sprinkles. Only available for a limited time, so get it berry soon!
Baskin Robbins India x Barbie
Tagline: Time For Pink
Product: Dreamy Mermaid Sundae 🍨
Witness the coming together of two iconic pink-loving brands, Barbie & Baskin Robbins, as they unite for a magical collaboration! Inspired by Barbie The Movie, Baskin Robbins India created a magical treat called the 'Dreamy Mermaid Sundae'.
Nick's x Barbie
Tagline: Living your ice cream dream
Product: Strawberry Vanilla Ice Cream 🍧
Strap on your rollerblades! Swedish-style light ice cream Nick’s has collaborated with Warner Bros. & Barbie on a limited edition multipack 'Strawberry Vanilla Ice Cream', available in Sweden. Nick's ice cream contains no added sugars.
Cold Stone x Barbie
Tagline: Try our Creation
Products: All That Glitters is Pink + Best Cake Ever! 🍰
Teamed up with Barbie for two Creations: 'All That Glitters is Pink Creation' which is pink cotton candy ice cream with dance party sprinkles & whipped topping, and 'Best Cake Ever!' which is layers of moist yellow cake & pink cotton candy ice cream with dance party sprinkles wrapped in fluffy white frosting.
Inside Scoop x Barbie
Tagline: Experience our Barbie Specials
Products: Pink Picnic Ice Cream + Barbie Ice Cream Cake 🍨
Painted their ice cream world PINK with two new items: 'Pink Picnic Ice Cream' & 'Barbie The Movie Ice Cream Cake'. Made with dragon fruit + lychee + raspberry ice cream, this one-of-a-kind flavour might possibly be the dessert of your dreamsss!
Product: Barbie The Movie Pink Dream High Tea Set 🎀☕🍰
Inside Scoop's store gets Barbie-fied:
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Burger King Brazil x Barbie
Product: Barbie Combo Meal 🍔
Unveiled a Barbie-themed meal in Brazil: The BK Barbie Combo with a cheeseburger topped with bacon bits and dressed with a bright pink sauce. As a side, diners will receive an order of “Ken’s potatoes,” which are just a plain order of fries, in keeping with the “he’s just Ken” verbiage on the poster.
The full meal comes with a vanilla milkshake that’s tinted pink and blended with strawberry Nesquik powder, complete with a pink frosted donut hanging off the drink’s straw.
Burger King or Barbie Land?
Grill'd Australia x Barbie
Tagline: Flavour just hit Barbie Land
Product: Barbie Dreamburger Bundle 🍔
Hungry, doll? Bite into the deliciously pink limited edition Barbie Collection at Grill’d. Includes: ‘Barbie Dreamburger’, ‘Barbie Beach Roll’ & ‘Barbie Dreamburger Bundle’ which includes pink buns, chips, Raspberry Sodaly drink and pink creamy dreamy mayo dip.
For a Barbie-fied feed before you catch the flick, there’s the 'Movie & Meal Dream Deal' where you can add a ticket onto your meal. Grill’d Galleries have transformed into Dreamburger Diners!
Grill'd Galleries transform into Dreamburger Diners:
Chatime Australia x Barbie
Tagline: Be your Berry Best
Products: Raspberry Cheesecake + Berry Burst 🥤
Chatime Australia’s new Barbie range includes two delicious iced tea drinks: 'Raspberry Cheesecake' with sweet raspberries + creamy cheesecake and 'Berry Burst' with raspberry + pomegranate in a fruit-tea blend. Heart-shaped jellies can be added!
Go Coffee Brazil x Barbie
Tagline: A pink and glitter-filled universe!
Product: Barbie Frappé 🥤
Barbies gathered in Brazil this July for Go Coffee’s new delicious pink and glittery-filled 'Barbie Frappé' drink with a tutti-frutti taste! Stores have also transformed into Barbie Land so fans can come in and snap pics!
Swoon x Barbie
Tagline: This Barbie is sweet, fruity and pink!
Product: Barbie Pink Lemonade 🥤
Zero sugar beverage company Swoon teamed up with Barbie to create a limited edition 'Barbie Pink Lemonade' - 10% of net profits from sales will support Barbie’s Dream Gap Project giving girls the resources to keep believing in themselves.
Watch Ryan Gosling Swoon over the Barbie Pink Lemonade in this iconic interview with Margot Robbie:
Krispy Kreme Philippines x Barbie
Tagline: Step into pink-tastic paradise
Products: Barbie The Movie Collection 🍩
The Philippines has a Barbie The Movie Collection with edible glitter & sprinkles! These pretty donuts combine familiar Original Glazed with new twists of strawberry & bubblegum! Complete the Barbie experience with their 'Cotton Candy Chiller' drink.
The Good Cop Donut Shop x Barbie
Products: 5 new Barbie The Movie inspired donuts 🍩
- Barbie Core - Heart donut filled with brigadeiro nest plus strawberry jam, and covered in a pink caramel shell
- Barbie Pool Party - Donut covered in chocolate ganache with tutti-frutti essence
- Barbie Disco - Donut covered with pink fondant and decorated with pink coloured sprinkles
- Barbie Tropical - Donut with lemon filling, covered in white chocolate and finished with a strawberry straw
- Barbie Dream - Donut split in half, pressed on the grill, filled with sensation cream then decorated with icing sugar and edible glitter
Walmart Mexico x Barbie
Product: Barbie Fruit Cereal 🥣
Walmart Mexico has released a limited edition Barbie The Movie delicious fruit flavour breakfast cereal. It appears to be similar to standard Fruit Loops, perhaps with Barbie packaging. Walmart Mexico has also released other Barbie products.
My Other Barbie The Movie Co-Branding Content
Barbie The Movie 15 Co-Branded Food Products Instagram Post
Comment your favourite Barbie The Movie co-branded product on my Instagram post! 🎀🍨
Barbie Co-Branded Food Products Instagram Guide
Guiding you through 15 of Barbie The Movie's co-branded food products
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Comments (2)
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