How to Get Gigs in a Post-Pandemic World

The COVID-19 pandemic drastically changed the live music landscape. As we emerge from lockdowns, musicians face new challenges and opportunities in securing gigs. The post-pandemic world requires a fresh approach, combining traditional methods with new strategies adapted to the current environment. This comprehensive guide will explore how musicians can navigate these changes and successfully secure gigs in the new normal.

1. Adapt to Hybrid Performances

Offer Both Live and Virtual Performance Options:

The pandemic popularized virtual concerts, and this trend is likely to continue. Offering both live and virtual performance options can help you reach a wider audience. Virtual gigs can attract fans who are still hesitant to attend in-person events or who live in different regions.

Utilize Streaming Platforms:

Leverage platforms like Twitch, YouTube, Facebook Live, and Instagram Live to broadcast your performances. Invest in good-quality audio and video equipment to ensure a professional setup. Promote your virtual gigs just as you would for live shows to maximize attendance.

Monetize Virtual Performances:

Explore different ways to monetize your virtual performances. Platforms like Patreon, Ko-fi, and Stageit allow fans to support you financially. You can also offer exclusive content or merchandise bundles as incentives for attending virtual gigs.

2. Focus on Local Gigs

Travel Restrictions Make Local Gigs More Feasible:

With ongoing travel restrictions and concerns about long-distance travel, focusing on local gigs can be more practical. Local venues are more likely to be open and looking for performers who can draw a local crowd.

Support Local Venues and Build a Community Presence:

Show your support for local venues that have struggled during the pandemic. Building a strong presence in your local community can lead to more gig opportunities. Participate in community events and collaborate with local businesses to enhance your visibility.

Participate in Local Festivals and Events:

Many local festivals and events are resuming with safety measures in place. Participating in these events can provide excellent exposure and networking opportunities. Keep an eye out for local events and apply to perform.

3. Health and Safety Measures

Be Aware of Venue Health Guidelines and Comply with Them:

Health and safety are top priorities for venues and audiences alike. Familiarize yourself with the health guidelines of each venue you perform at. Ensure that you and your team comply with these guidelines to create a safe environment for everyone.

Ensure Your Audience Feels Safe to Attend Your Shows:

Communicate the safety measures you and the venue are taking to your audience. Reassure them that their safety is a priority. Offering contactless ticketing, hand sanitizing stations, and encouraging mask-wearing can make attendees feel more comfortable.

Stay Informed About Local COVID-19 Regulations:

COVID-19 regulations can change rapidly. Stay informed about local guidelines and be prepared to adapt your plans accordingly. Flexibility is key in the post-pandemic world.

4. Revamp Your Online Presence

Keep Your Website and Social Media Updated with Your Latest News:

An updated online presence is crucial. Regularly update your website and social media profiles with news, upcoming gigs, new music releases, and other relevant content. Engaging online can help maintain and grow your fanbase.

Share Your Gig Schedule and Encourage Online Ticket Sales:

Promote your gigs through all available channels. Sharing your gig schedule online and encouraging advance ticket sales can help manage audience numbers and ensure a successful turnout. Use platforms like Eventbrite and Bandsintown to streamline ticket sales.

Engage with Fans Through Virtual Meet-and-Greets:

Consider offering virtual meet-and-greets or Q&A sessions with fans. These interactions can strengthen your connection with your audience and build loyalty, even if they can't attend in-person gigs.

5. Flexible Booking Policies

Offer Flexible Booking Options to Accommodate Potential Changes:

Flexibility is essential in the post-pandemic world. Offer flexible booking options that allow for rescheduling or cancellations if necessary. This approach can make venues and event organizers more willing to book you.

Be Prepared for Last-Minute Cancellations or Rescheduling:

Understand that cancellations and rescheduling might still occur. Have contingency plans in place and communicate clearly with your audience about any changes. Flexibility and transparency can help maintain your reputation.

Stay Positive and Adaptable:

The post-pandemic gig landscape is still evolving. Stay positive and adaptable to changes. Use each gig as a learning experience to improve your approach and strategy for future performances.

Navigating the post-pandemic gig landscape requires flexibility, innovation, and a strong local focus. By adapting to new norms, leveraging online tools, and maintaining a strong online presence, musicians can successfully secure gigs in this new era. Remember that the key to thriving in this environment is staying informed, being adaptable, and maintaining a positive attitude.

How have you adapted your gig strategies post-pandemic? Share your experiences and tips below! Engaging with other musicians can provide valuable insights and foster a supportive community.