How Creators Can Make Money on Snapchat in 2025: A Complete Guide

In a world where content is king, Snapchat has evolved from being just a fun photo-sharing app to a full-fledged career platform for creators. If you’re wondering whether you can make real money on Snapchat in 2025, the answer is a resounding yes!

Thanks to Snapchat’s expanded Creator Monetization Program, there’s never been a better time to turn your creativity into cold, hard cash.

But how exactly does it work? And more importantly, how can you tap into it?

Let’s dive deep.

Snapchat: No Longer Just for Fun

Snapchat first caught our attention with its disappearing messages and quirky filters. But over the years, it’s grown into a serious stage for talented creators. Now, with over 750 million monthly active users (and counting), Snapchat is offering real opportunities for creators to earn — not just likes and views, but actual income.

Unlike platforms that favor ultra-polished, high-production videos, Snapchat rewards authenticity and originality. It's about being real, connecting with your audience, and building genuine communities.

How Can You Monetize on Snapchat?

In 2025, Snapchat offers several ways for creators to monetize their content:

1. Ad Revenue Sharing from Stories and Spotlight

Snapchat’s Creator Monetization Program allows creators to share revenue from ads placed in:

Public Stories (your daily posts)

Spotlight videos (short, viral-style videos)

If your Story or Spotlight video has ads inserted into it, Snapchat will split a portion of that revenue with you.

Think of it like YouTube’s AdSense, but optimized for the fast, casual style of Snapchat.

And the best part? If your videos are longer than one minute, you’re eligible for even more ad breaks, boosting your potential earnings.

2. Sponsored Content

Brands love Snapchat because it’s where Gen Z and Millennials hang out. If you grow your audience, brands may approach you for partnerships.

You’ll create content featuring their product or service, label it with Snapchat’s “Paid Partnership” tag, and get paid for your influence.

Pro Tip: Always stay authentic. Audiences on Snapchat can smell fake endorsements from a mile away.

3. Affiliate Marketing

Snapchat allows you to post affiliate links inside your Snaps and Stories. If someone clicks your link and buys a product, you earn a commission.

This works wonders if you have a niche audience — like fitness, fashion, gadgets, or beauty.

Imagine snapping about your favorite skincare routine and making money every time someone buys the product you love. Yes, it’s as cool as it sounds.

Requirements to Start Earning

Snapchat isn’t just throwing money at anyone. There are some basic eligibility rules:

50,000 followers minimum

10 million Snap views or 1 million Spotlight views in the last 28 days, or

12,000 hours of watch time over the past 28 days

25 posts across at least 10 days in a month

Also, you must stick to Snapchat’s Community Guidelines and Creator Monetization Policies. In simple words: No stolen content, no harmful material, and keep it authentic.

If you meet these requirements, congrats! You’re on your way to getting paid.

How Much Money Can You Really Make?

Real talk: Some Snapchat creators are making serious bank.

Take Millie Taylforth, a British creator who reportedly earns up to £40,000 a month by consistently posting on Snapchat. Or Eitan Bernath, a young chef and content star, who hosts multiple Snapchat shows that have become huge revenue streams through ad sharing and sponsorships.

Of course, not everyone will make that much overnight. But with consistency, creativity, and smart strategy, you can realistically build up to a full-time income — or at least a very lucrative side hustle.

Tips to Maximize Your Snapchat Earnings

If you’re serious about making Snapchat your cash machine, here’s what you need to focus on:

🔹 Post Consistently: Daily activity keeps you in the algorithm’s good books.

🔹 Be Original: Snapchat loves fresh content. Avoid reposting TikToks or Reels — keep it unique.

🔹 Engage Your Audience: Use polls, questions, and DMs to interact.

🔹 Optimize for Longer Snaps: Longer videos allow more ads, meaning more $$$.

🔹 Learn From Spotlight: Study what’s trending in Spotlight and put your spin on it.

🔹 Stay Authentic: Audiences prefer realness over perfection. Always.

Getting Started

If you’re ready to turn your snaps into stacks of cash, here’s your next move:

➡️ Sign up for Snapchat’s Creator Hub at creators.snap.com.

➡️ Audit your profile: Make sure it’s public, clean, and showcases your best work.

➡️ Start posting consistently and watch your audience (and income) grow.

Remember: Every successful Snapchat creator started small. Your first 100 followers, your first thousand views — every step gets you closer.

Final Thoughts

Snapchat in 2025 isn’t just a playground for memes and dog-ear filters — it’s a platform full of opportunity. Whether you’re a dancer, a comedian, a beauty guru, or just someone with something to say, there’s a place (and paycheck) waiting for you.

So grab your phone, tap that camera, and start snapping your way to success.

Your future followers — and your future income — are just a few stories away.