5 Tips for Writing a Design Brief for Graphic Designers

Have you ever tried going to visit a new place leaving your GPS at home? No, right? Why would you when you know that you would be lost without directions and guidelines? A comprehensive and precise design brief functions similarly to a map. When you do not have a map to a particular place, you would not be able to reach there and would have to face a lot of difficulties. Similarly, before diving in headfirst, you should have a strong grasp of what you need to do on your end to create a very successful graphic design brief.

It does not matter if you are a client, a designer, or an account manager, a design brief is sure to help you immensely throughout the project at every step. A design brief serves as the road map for you to ensure the timelines and output quality of a particular project. Are you unable to figure out how you should be going about the design brief? You can get one made by Marvel Logo Designers and you will be all good to go and jump right into your project.

What Is A Design Brief And What Does It Do?

A design brief is a brief one or two-pager document that explains a creative project's plan. It outlines the project's objectives and lays up a strategy for achieving them. A design brief is a document that focuses on the project's business aims, outcomes, and outcomes rather than the design itself. It is designed in a way to make sure that the process of completing a project goes smoothly and according to plan. Moreover, it ensures that there are no bumps in the process and that the client, as well as the designer, do not have to waste their time and efforts in doing over things again and again.

What Information Should We Include In A Design Brief?

Design briefs are supposed to extremely precise but comprehensive documents. They are also meant to be in a language that is easy to understand. The information you provide in the design brief will allow your graphic designer to have a close look at your company and your project. As a general rule, the more details you can provide in the brief, the better it is for the project.

Although there are specific things that are a must to be featured in the design brief; such as:

a. Your Targeted Audience

b. The Project Scope

c. The Tone of Your Project

d. A Well-Defined Budget and Timeline

e. Your Competition

f. The Design Ideas, etc.

Your graphic design brief should include everything that your graphic designer might need to get started right away with the project and complete it efficiently.

5 Tips for Writing a Design Brief for Graphic Designers:

Let us show you how to build an effective design brief for your next creative project and keep you on track through this blog. Here are a few tested tips to make sure that your brief is on point and that it is of help to you and your designer both:

1. What Do You Do As A Company/Business?

What is your company's size and how long has it been in operation? What is the nature of the product or service that you are offering? What do customers and clients have to say about them? Instead of giving a sales pitch at a conference, always try to describe your company to the designer in a way that piques their interest.

The more interested and involved they become in the project/company, the better the outcomes they will produce. In other words, try to engage your designer in a way that will make them want to do well for your project. But, more importantly, do not try to sell your business to the designer but rather try to talk to them about it.

2. What Is The Scope Of Your Project?

Definite and clear project scope is a must when it comes to the design brief. Be specific about each and everything that you do or do not want in your designs. Do you want a typographic treatment, an image, or both if your project is for a logo design? If you want them to work on a web design project, be sure that you need a developer and if they have a WordPress theme.

A designer may be in charge of an entire advertising campaign or new branding but you, as a client, play an important role too. Determine which formats you want for all the project-related proceedings beforehand.

3. Who Is Your Audience/ Target Market?

Describe your clients and customers. What are their ages, races, and genders? What kind of firms do these customers work for? What percentage of the time do they buy or use your service? Is it possible for you to put a face to that customer? For example, it can be working moms between ages 30 to 40 years. Or it can be teenage girls who take sociology as their major subject, etc. Be elaborate when defining your audiences to the designer so that they work on the visuals accordingly.

4. Who Is Your Competition?

The design brief becomes even clearer after defining your competition to the designers. It also aids in the clarification of the approach, allowing the designer to make informed judgments on how to stand out. Explain to them how you intend to distinguish yourself from your competitors.

5. What Is The Tone Of Your Project?

Are you wealthy, helpful, pleasant, tech-savvy, or down-to-earth? Do you want to appear assertive and commanding or approachable? What colors do you prefer or dislike? Perhaps if your competitors' website has a blue and green theme, and you want to stand out then what colors would you like on your site?

To guarantee that your project is completed according to your standards and expectations, you must know how to prepare a good brief for a graphic designer. Do you want to work with the professionals? Take your project to the next level by working with Marvel Logo Designers and get your design briefs made today.