United States White Mushroom Market Size and Forecast 2025–2033

United States White Mushroom Market

The United States White Mushroom Market is projected to expand from US$ 13.3 billion in 2024 to US$ 22.34 billion by 2033, growing at a CAGR of 5.93% from 2025 to 2033, according to Renub Research. Rising demand for plant-based, healthful meals, growing awareness of nutritional benefits, and continuous improvements in packaging, cold-chain logistics, and distribution are reshaping the industry. White mushrooms—often called button mushrooms—are now more accessible than ever through retail stores, online grocery platforms, and foodservice channels, making them a staple of modern American diets.

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United States White Mushroom Industry Overview

White mushrooms are among the most widely cultivated and consumed edible fungi in the world. Valued for their mild flavor, smooth texture, and culinary versatility, they feature in soups, salads, pizzas, stir-fries, sauces, and ready-to-eat meals. Nutritionally, they are low in calories and fat while offering essential B vitamins, minerals such as potassium and selenium, and naturally occurring antioxidants.

Typically grown in climate-controlled environments on composted substrates, white mushrooms require careful harvesting, storage, and handling to preserve freshness. They reach consumers in multiple forms—fresh whole, sliced, canned, frozen, and increasingly as value-added ingredients in blended foods. As plant-based and nutrient-dense eating gains momentum in the United States, white mushrooms have moved from a supporting ingredient to a center-of-plate solution in both home kitchens and professional foodservice.

Over the past decade, the U.S. market has evolved beyond basic fresh produce. Today’s white mushroom ecosystem includes organic variants, pre-sliced convenience packs, ready-to-cook kits, and functional mushroom products. Investments in automation, post-harvest technologies, and e-commerce distribution have broadened market reach, reduced spoilage, and improved consistency. As consumers seek foods that combine taste, wellness, and sustainability, white mushrooms are uniquely positioned at the intersection of all three.

Market Dynamics at a Glance

Strong growth outlook: The market is on track to surpass US$ 22 billion by 2033, supported by a robust 5.93% CAGR.

Dietary shifts: Plant-based, flexitarian, and health-focused diets are expanding mushroom usage beyond traditional recipes.

Retail and digital expansion: Supermarkets, specialty grocers, and online platforms are widening product availability and formats.

Innovation across the value chain: Packaging, cold-chain logistics, and processing technologies are extending shelf life and reducing waste.

Growth Drivers for the United States White Mushroom Market

1) Health & Nutrition Consciousness

Health awareness is the cornerstone of white mushroom demand in the United States. Consumers increasingly prioritize foods that are low in calories, fat, and cholesterol while delivering functional nutrition. White mushrooms naturally meet these criteria. They provide B-complex vitamins (B2, B3, B5), minerals like selenium and potassium, and antioxidants that support immune and metabolic health.

Another advantage is their natural umami flavor, which allows consumers to reduce salt and fat without sacrificing taste. As lifestyle-related conditions such as obesity, hypertension, and heart disease continue to influence dietary choices, mushrooms are being embraced as whole, minimally processed foods that align with preventive health goals.

The post-pandemic emphasis on immunity has further boosted interest. Retailers and wellness-oriented brands now highlight mushrooms in “superfood” and “immune-support” product lines. Beyond traditional culinary use, food manufacturers are incorporating mushroom extracts into snacks, powders, broths, and beverages, broadening the addressable market. This blend of nutrition, taste, and versatility ensures that white mushrooms remain central to modern, health-focused eating patterns.

2) Plant-Based and Flexitarian Diet Trends

The rapid rise of plant-based and flexitarian diets is a powerful catalyst for the white mushroom market. Consumers are increasingly reducing meat consumption for health, environmental, and ethical reasons without fully eliminating animal products. White mushrooms, with their savory profile and satisfying texture, are a natural fit for this transition.

Food manufacturers and restaurant chains are introducing mushroom-based burgers, blended meat products, and plant-forward entrees that replace or reduce meat content while maintaining flavor and mouthfeel. Mushrooms provide umami without artificial additives, enhancing both taste and clean-label appeal.

Sustainability concerns further accelerate adoption. Compared with animal agriculture, mushroom cultivation requires fewer resources and produces a lower environmental footprint. As awareness grows around climate-friendly diets, mushrooms are gaining recognition as a responsible protein extender and meat alternative. This trend benefits not only consumer packaged goods but also institutional foodservice, including schools, hospitals, and corporate cafeterias seeking healthier, more sustainable menus.

3) Channel Expansion & Processing Innovation

Market accessibility has improved dramatically through the expansion of retail networks, e-commerce platforms, and foodservice channels. Large grocery chains such as Walmart, Kroger, and Whole Foods now offer a wide range of white mushroom formats, including organic, pre-sliced, and ready-to-cook options tailored to time-constrained consumers. Online grocery delivery and meal-kit services have further normalized mushrooms as a convenient everyday ingredient.

On the production side, technological innovation is transforming post-harvest handling. Modified atmosphere packaging (MAP), vacuum sealing, and advanced cold-chain logistics extend shelf life while preserving quality. These technologies reduce post-harvest losses and enable longer-distance distribution, crucial for a product as perishable as fresh mushrooms.

Automation in harvesting, grading, and sorting improves labor efficiency and product consistency, while data-driven supply-chain management optimizes inventory and demand forecasting. The foodservice sector—ranging from fast-casual chains to premium dining—continues to integrate mushrooms into diverse menu formats, from gourmet pizzas to plant-based bowls. Together, these advances modernize the U.S. white mushroom industry, increasing availability, reducing waste, and enhancing consumer convenience.

Challenges in the United States White Mushroom Market

Short Shelf-Life and Perishability

Despite technological progress, white mushrooms remain highly perishable due to their high moisture content and sensitivity to temperature and humidity. Without proper storage, they discolor, soften, and lose quality quickly. This creates persistent challenges in logistics, cold-chain management, and retail merchandising, often resulting in elevated wastage and operational costs.

Maintaining consistent refrigeration across the supply chain is essential but expensive, particularly for small and mid-sized growers. Although MAP and rapid distribution have improved outcomes, ensuring optimal freshness remains a critical hurdle that can limit geographic reach and compress margins.

Production and Supply Chain Risks

Cultivating white mushrooms is labor-intensive and susceptible to disease, pests, and fluctuations in substrate and energy costs. Contaminated compost or fungal infections can severely affect yields. Dependence on climate-controlled facilities increases fixed costs, while skilled labor shortages raise operational risk.

Supply-chain disruptions—transport delays, fuel price volatility, or input shortages—can quickly erode product quality and profitability. Furthermore, production concentration in certain regions introduces vulnerability to local environmental or labor-related challenges. Addressing these risks requires sustained investment in research, automation, and biosecurity to stabilize output and ensure consistent year-round supply.

State-Level Market Insights

California White Mushroom Market

California leads in consumption, driven by its large, health-conscious population and diverse food culture. Demand is strong for fresh, organic, and locally sourced mushrooms across retail and restaurants. Plant-based diets and gourmet cuisine trends reinforce growth. However, high operating costs, strict environmental regulations, and water scarcity challenge production. Even so, California remains a key innovation and distribution hub, with producers emphasizing sustainability, premium quality, and freshness.

Texas White Mushroom Market

Texas represents a fast-growing market supported by rapid population growth and a vibrant foodservice sector. Major cities such as Houston, Dallas, and Austin drive demand for fresh and healthy ingredients, while the state’s logistics infrastructure facilitates broad distribution. High temperatures and long transport distances complicate cold-chain management, but expanding retail footprints and culinary experimentation position Texas as a high-potential region.

New York White Mushroom Market

New York is a major consumption center, fueled by dense urban populations, a thriving restaurant scene, and strong demand for premium, health-oriented foods. White mushrooms are integral to the state’s diverse culinary offerings, from fine dining to fast-casual formats. While high labor and real estate costs constrain local production, New York’s sophisticated retail and logistics networks ensure steady supply and continued market relevance.

Florida White Mushroom Market

Florida’s expanding population and tourism-driven hospitality industry make it a growing consumption market. Demand is high across restaurants and hotels, particularly in coastal cities. Warm weather heightens spoilage risks during transport, and local production is limited, increasing reliance on interstate supply. Nevertheless, improvements in packaging and temperature control are strengthening Florida’s role as a key southeastern market.

Recent Developments in the U.S. White Mushroom Market

January 2024 – M2 Ingredients / Om Mushroom Superfood: Secured a strategic growth investment from Meaningful Partners LLC to expand production of organic functional mushrooms and enhance nationwide distribution in the health and wellness segment.

January 2024 – Mush Foods: Launched the “50Cut” line for foodservice, enabling chefs to replace up to 50% of meat with nutrient-rich mushroom mycelium, supporting sustainability and cost efficiency without sacrificing flavor.

November 2023 – South Mill Champs: Acquired World Fresh Produce to strengthen U.S. market presence, expand cold-chain capabilities, and improve access to fresh and functional mushroom products nationwide.

These moves highlight the industry’s focus on capacity expansion, innovation in blended and functional products, and strategic consolidation to improve logistics and market reach.

United States White Mushroom Market Segmentation

By Type

Button Mushroom

Oyster Mushroom

Lion’s Mane Mushroom

Other

By Form

Fresh

Processed

By Branding

Private-label

Branded

By Application

Retail

Food Service

Food & Beverage Industry

Other

By State (29 viewpoints)

California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Georgia, New Jersey, Washington, North Carolina, Massachusetts, Virginia, Michigan, Maryland, Colorado, Tennessee, Indiana, Arizona, Minnesota, Wisconsin, Missouri, Connecticut, South Carolina, Oregon, Louisiana, Alabama, Kentucky, Rest of United States.

Competitive Landscape and Key Players

The U.S. white mushroom market is characterized by a mix of large-scale producers, vertically integrated farms, and specialized suppliers. Competitive strategies center on product quality, supply-chain efficiency, branding, and innovation in value-added offerings.

Key Players Analyzed (from five viewpoints: company overview, key persons, recent developments & strategies, SWOT analysis, and sales analysis):

Bonduelle Group

Costa Group

Drinkwater Mushrooms

Monterey Mushrooms, Inc.

The Giorgi Companies, Inc.

Phillips Mushroom Farms

Greenyard

GUAN'S MUSHROOM

Shangai Fengke

Metolius Valley Inc.

Industry leaders continue to invest in automation, sustainability initiatives, and partnerships with retailers and foodservice operators. Private-label products are gaining traction as retailers seek to differentiate on price and freshness, while branded players focus on organic certification, traceability, and functional benefits.

Outlook: Where the Market Is Headed

Between 2025 and 2033, the U.S. white mushroom market is expected to maintain strong momentum, supported by favorable consumer trends and ongoing industry modernization. Health-driven consumption, plant-based innovation, and the mainstreaming of blended foods will continue to expand demand. At the same time, advancements in packaging, cold-chain logistics, and automation will help mitigate perishability challenges and improve profitability.

While risks related to labor, energy costs, and supply-chain disruptions remain, strategic investments in technology and sustainability are likely to strengthen long-term resilience. With Renub Research projecting the market to reach US$ 22.34 billion by 2033, white mushrooms are set to remain a cornerstone of the American food system—bridging taste, nutrition, and environmental responsibility.

Final Thoughts

The United States white mushroom market stands at a compelling crossroads of health, sustainability, and innovation. Once considered a simple culinary staple, white mushrooms have evolved into a multifunctional ingredient that supports wellness goals, plant-forward diets, and modern convenience. As retailers, food manufacturers, and foodservice operators continue to integrate mushrooms into diverse product formats, their relevance will only deepen.

Backed by Renub Research’s forecast of steady growth through 2033, the industry’s future depends on how effectively it addresses perishability, production risks, and supply-chain complexity. Those who invest in technology, sustainable practices, and consumer-centric innovation will be best positioned to capture the next decade of growth. In a food landscape increasingly defined by “better-for-you” choices, white mushrooms are not just keeping pace—they are setting the standard.