United States BOPIS Market Trends & Summary (2025–2033)

The Buy Online, Pick Up In-Store (BOPIS) model has rapidly evolved from a convenience-driven option into a dominant force reshaping retail in the United States. According to Renub Research, the U.S. BOPIS market—valued at US$ 129.36 billion in 2024—is projected to reach an astounding US$ 509.4 billion by 2033, expanding at a powerful 16.45% CAGR throughout 2025–2033.

This massive surge reflects not only changing consumer behavior but also retailers’ growing emphasis on omnichannel strategies that blend digital convenience with physical accessibility. As Americans continue to shift towards fast, flexible, and low-friction shopping experiences, BOPIS stands at the center of the retail revolution.

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United States BOPIS Market Outlooks

BOPIS allows customers to shop online and collect their order from a nearby physical store—eliminating shipping waits, costs, and delivery uncertainties. The model has been widely adopted across industries including electronics, fashion, home goods, groceries, beauty, and more.

Its rise aligns closely with consumers’ busy lifestyles. Many shoppers prefer online browsing but still value the immediacy of local pickup. The result is a model that blends the strengths of e-commerce with those of brick-and-mortar retailing.

For retailers, BOPIS brings significant advantages:

Increased in-store foot traffic

Higher cross-selling and upselling opportunities

Reduced last-mile delivery costs

Improved inventory visibility

Stronger customer satisfaction and loyalty

In short, BOPIS has become a strategic anchor of U.S. omnichannel operations, shaping how major chains compete in an increasingly digital marketplace.

Drivers of U.S. BOPIS Market Growth

1. Convenience for Time-Pressed Consumers

The strongest driver behind the BOPIS boom is consumer convenience. The modern American shopper values speed, control, and simplicity. With over 268 million U.S. consumers shopping online in 2022, digital retail has become a normal part of daily life. BOPIS expands on this by allowing same-day pickup, flexible scheduling, and avoidance of delivery fees.

Retailers have responded with:

Streamlined pickup counters

Drive-through collection points

In-app notifications and QR-based verification

Designated curbside staff

Especially in urban areas and busy suburban centers, BOPIS has become a preferred shopping method that saves time while offering instant product availability.

2. Technological Advancements and Systems Integration

The modern BOPIS ecosystem heavily depends on sophisticated retail technologies. Advancements in:

Inventory management software

Real-time stock tracking

Mobile apps

Automated notification systems

AI-driven demand forecasting

…have transformed what was once a manual, error-prone practice into a seamless process.

Retailers now rely on data analytics to better understand customer preferences and improve order fulfillment accuracy. These technologies minimize mispicks, ensure orders are ready on time, and optimize staffing levels to handle high-volume peak periods.

3. Rise of Omnichannel Retailing

As the boundaries between online and offline experiences blur, retailers are aggressively adopting omnichannel strategies. BOPIS is now central to this evolution.

It helps major brands:

Retain loyalty through seamless customer journeys

Drive repeat purchases

Encourage interaction with physical stores

Strengthen their competitive position against pure-play e-commerce giants

A recent example is Best Buy, which in April 2024 launched Best Buy Envision, an app designed exclusively for Apple Vision Pro. Though primarily a visualization tool for home tech, it demonstrates how far retailers are willing to go in integrating technology into consumer experiences—creating new pathways that ultimately funnel into omnichannel services like BOPIS.

Challenges in the U.S. BOPIS Market

While the BOPIS model is increasingly popular, it comes with structural and operational hurdles.

1. Complex Logistics and Inventory Synchronization

Ensuring perfect synchronization between online stock levels and store inventory remains a significant challenge. Stockouts, mismanaged orders, or inaccurate product availability can result in customer frustration.

Additionally:

High-propensity pickup windows cause congestion

Staff must balance walk-in customers with BOPIS orders

Seasonal surges can overwhelm storage and manpower

These operational complexities demand substantial investment in technology and training.

2. Customer Experience and Wait Times

The biggest risk to BOPIS adoption is poor pickup experience. When customers arrive expecting quick handoff but face long lines or order delays, satisfaction plummets.

Retailers need to:

Maintain adequate staffing

Improve communication regarding order readiness

Refine internal workflows for rapid fulfillment

A weak experience reduces repeat usage and can push shoppers back to competitors with more efficient systems.

BOPIS Growth Across Key U.S. Product Categories

United States BOPIS Food & Beverage Market

The grocery sector is one of the fastest-growing in BOPIS adoption. Shoppers increasingly choose online ordering paired with store pickup to avoid delivery fees and ensure freshness.

Retailers like Walmart, Kroger, and Costco have rapidly expanded pickup slots and cold storage capacities to meet growing demand.

A notable innovation came in November 2023, when Phononic partnered with Vidir Solutions to launch the Vidir Powered Carousel—an automated BOPIS system that stages frozen, chilled, and ambient items using advanced cooling technology. This is transforming grocery pickup efficiency and reliability.

United States BOPIS Health, Personal Care & Beauty Market

Beauty and health products are well-suited to BOPIS because consumers value immediacy and accuracy. Items such as skincare, vitamin supplements, cosmetics, and hair care products can be pre-selected online but quickly picked up in-store—ideal for urgent or replenishment purchases.

Many shoppers also want expert advice or shade-matching, making in-store pickup an attractive hybrid solution.

United States Apparel & Accessories BOPIS Market

Fashion retailers have embraced BOPIS to solve two consumer pain points:

Long delivery wait times

Uncertainty about fit

Customers order online, pick up garments locally, and can even try items on before completing the purchase.

Major department stores and brands like Macy’s, Kohl’s, and Nordstrom use BOPIS to drive visits to physical stores, supporting cross-selling and returns management.

U.S. BOPIS Market by Payment Method

Digital Wallets: The Fastest-Rising Payment Mode

Digital wallets such as Apple Pay, Google Pay, and retail-branded wallets are becoming standard for BOPIS transactions. Consumers appreciate their speed and security—especially during curbside pickups where contactless payment is preferred.

Retailers are integrating digital wallet compatibility directly into their BOPIS checkout systems, ensuring a smooth, frictionless experience.

Credit Cards: Still a Dominant Force

Credit cards remain one of the most widely used payment methods for BOPIS purchases. Their popularity is driven by:

Reward points

Cashback offers

Fraud protection

Installment options

As a result, credit card transactions continue to rise in the BOPIS ecosystem.

United States BOPIS Market Segmentation

By Product Category

Auto and Parts

Food and Beverage

Apparel and Accessories

Health and Personal Care and Beauty

Computer and Consumer Electronics

Office Equipment and Supplies

Toys and Hobby

Furniture and Home Furnishing

Books/Music/Video

Other

By Payment Method

Digital Wallet

Credit Card

Debit Card

Account-to-Account (A2A)

Buy Now, Pay Later (BNPL)

Cash on Delivery

Prepay

Other (Including Cryptocurrency)

Key Companies Operating in the U.S. BOPIS Market (Overview, Developments, Revenue Analysis)

Walmart

Home Depot Inc.

The Kroger Co.

Macy’s

Kohl’s

Costco Wholesale Corporation

Best Buy Co., Inc.

Nordstrom Inc.

These companies serve as leaders in omnichannel innovation, constantly enhancing store infrastructure, app ecosystems, inventory precision, and customer experience to stay competitive.

Final Thoughts

The United States BOPIS market is entering a transformative decade, fueled by technology, convenience, and consumers’ demand for hybrid shopping experiences. With the market projected to surpass US$ 509.4 billion by 2033, BOPIS is no longer a supplementary retail service—it is fast becoming a core pillar of the retail economy.

As innovations in automation, AI, digital payments, and inventory analytics evolve, BOPIS will continue to redefine how Americans shop. Retailers who invest early and intelligently in seamless omnichannel ecosystems will lead the next era of U.S. retail.