United States Melon Market Size and Forecast 2025–2033

Market Overview

The United States Melon Market is projected to grow from US$ 1.25 billion in 2024 to US$ 2.02 billion by 2033, expanding at a CAGR of 5.46% during the forecast period (2025–2033), according to Renub Research. The surge in consumer preference for healthy, refreshing snacks — particularly in warmer months — has positioned melons as a vital component of the U.S. fresh fruit market.

Melons, particularly watermelon, cantaloupe, and honeydew, have gained traction not only for their hydrating and nutritious qualities but also for their versatility in consumption — from sliced and pre-packaged fruit to smoothies and desserts. Growing awareness of healthy eating habits, combined with innovations in packaging and supply chain management, continues to bolster market growth across the country.

United States Melon Market Outlook

Melons belong to the Cucurbitaceae family, characterized by their sweet, juicy pulp and high water content. Among the varieties, watermelon remains the most consumed in the U.S., followed by cantaloupe and honeydew. These fruits are deeply ingrained in American summer culture, featured prominently in barbecues, picnics, and outdoor gatherings.

Beyond their seasonal appeal, melons are increasingly consumed year-round due to their low calorie and high vitamin content, particularly vitamins A and C, making them a preferred choice for health-conscious consumers. The availability of pre-cut and ready-to-eat melon products in retail stores has further enhanced accessibility, aligning with evolving lifestyle preferences centered around convenience and nutrition.

Key Growth Drivers

1. Rising Health Consciousness

The U.S. population’s growing inclination toward healthy and natural foods has become a major catalyst for melon consumption. Melons, being hydrating, rich in antioxidants, and naturally low in fat and calories, fit perfectly within modern dietary goals.

According to industry developments, in May 2022, greenhouse company Pure Flavor® introduced Solara™, the first greenhouse-grown melons — a major step in year-round melon availability and freshness. This innovation reflects the increasing demand for sustainable, high-quality, and locally grown fruit options.

Moreover, rising awareness campaigns about hydration and fruit-based diets have led consumers to view melons as not just a seasonal treat but an everyday health essential.

2. Convenience and Ready-to-Eat Products

Modern consumers are prioritizing convenience without compromising on quality or nutrition. Retailers have capitalized on this by offering pre-packaged melon options, such as fruit bowls, ready-to-serve salads, and snack packs.

This trend is particularly prevalent among urban dwellers, working professionals, and families seeking quick, healthy snack options. According to Blue Apron (December 2023), the rise in demand for “Prepared & Ready” fresh meals aligns perfectly with melon’s position as a nutritious, ready-to-eat option that fits seamlessly into busy lifestyles.

The pre-cut fruit category, which includes melons, is anticipated to grow steadily as supermarkets, quick-service restaurants, and meal-kit providers expand their offerings in this space.

3. Seasonal Popularity and Hydration Appeal

Melons are synonymous with American summers. Their naturally high water content makes them an ideal choice for hydration during hot weather, and their light, refreshing taste makes them a staple at outdoor gatherings.

According to the National Watermelon Promotion Board (NWPB), per capita watermelon consumption in the U.S. rose to 16.9 pounds in 2023, up from 15.5 pounds in 2022 — a testament to growing consumer demand.

Furthermore, as climate change extends warmer periods and boosts interest in refreshing foods, melons could see increased off-season demand, supported by advancements in storage and cold-chain logistics.

Challenges in the U.S. Melon Market

1. Seasonality and Supply Volatility

Melon cultivation in the United States remains highly seasonal, concentrated in warmer months and specific regions like California, Texas, Arizona, and Florida. Limited growing windows create supply fluctuations, leading to price instability and increased dependence on imports during off-seasons.

Import reliance, while ensuring year-round availability, can raise costs and expose the market to global supply chain disruptions. Consequently, retailers and producers are exploring greenhouse cultivation and controlled environment agriculture as potential solutions.

2. Climate Sensitivity and Production Risk

Melons thrive under specific climatic conditions, making production highly susceptible to extreme weather events. Droughts, floods, or unseasonal temperature variations can significantly affect crop yield and quality.

For instance, heat waves can lead to fruit sunburn and reduced sweetness, while cold snaps can delay ripening. As climate irregularities become more frequent, the industry faces increased pressure to adopt climate-resilient farming practices, such as drip irrigation and greenhouse cultivation, to maintain consistency in supply and pricing.

United States Melon Production Market

The U.S. melon production industry remains a key segment of the national agriculture sector, heavily driven by domestic consumption and export opportunities.

According to USDA-NASS (2022), watermelons are cultivated across over 100,000 acres in the U.S., primarily in Florida, California, Georgia, and Texas. Among these, Florida leads in domestic production, owing to its favorable climate and extended growing season.

Efficient irrigation systems, transport infrastructure, and modern farming technologies have enabled producers to meet rising demand despite climate-related challenges.

In 2022, watermelon accounted for more than half of total U.S. melon availability, with per capita consumption data revealing:

Watermelon: 14.1 pounds

Cantaloupe: 5.3 pounds

Honeydew: 1.6 pounds

The increasing trend toward local sourcing and sustainable agricultural practices is expected to further strengthen domestic production and reduce reliance on imports.

Market Segmentation

By Type – Market Breakup (3 Viewpoints)

Watermelon

Cantaloupe

Honeydew

Watermelon – Market & Volume Breakup (4 Viewpoints)

Market

Production

Imports

Exports

Cantaloupe – Market & Volume Breakup (4 Viewpoints)

Market

Production

Imports

Exports

Honeydew – Market & Volume Breakup (2 Viewpoints)

Market

Production

Competitive Landscape

The United States melon market involves a diverse range of players — from farmers and distributors to food and beverage giants leveraging melon-based products. Companies are investing in R&D, sustainability, and packaging innovation to expand their presence.

Leading Companies Analyzed (3 Viewpoints: Overview, Developments, Sales Analysis):

Nestlé S.A. – Incorporating melon-derived natural flavors in beverages and snacks.

Ingredion – Supplying melon-based flavoring and extracts for the food industry.

Tate & Lyle – Innovating with fruit-based sweeteners and melon concentrates.

Cargill – Engaged in melon seed oil and derivative production for food processing.

PepsiCo – Using melon flavors in ready-to-drink beverages and hydration products like Gatorade.

These players are actively investing in sustainable sourcing, advanced preservation technologies, and innovative product lines to tap into the growing demand for natural and healthy fruit-based products.

Future Outlook

The future of the U.S. melon market looks promising, driven by three intersecting trends:

Health-driven consumption of fresh produce and fruit-based snacks.

Technological advancements in greenhouse farming and cold storage.

Rising demand for convenience-based fruit formats among urban consumers.

As climate adaptation technologies evolve and supply chain efficiency improves, the market is expected to witness year-round availability, reduced price volatility, and increased consumer loyalty toward both fresh and packaged melon products.

The introduction of greenhouse-grown melons and innovations in fruit preservation are likely to reshape the industry, ensuring stable production and enhanced freshness — key attributes that will continue to drive market expansion through 2033.

Final Thoughts

Melons have evolved from being a seasonal fruit to a mainstay of the health-focused U.S. diet. Their perfect blend of taste, hydration, and nutrition makes them a timeless favorite — and the market’s continued growth underscores America’s enduring love for fresh, natural produce.

The United States Melon Market, with its projected rise to US$ 2.02 billion by 2033, reflects the nation’s shift toward conscious consumption, sustainability, and innovation in fresh food offerings. As producers and brands continue to adapt, melons will remain a sweet symbol of both health and summer delight for years to come.