The Mystery of Unread Books: Why We Buy What We Don’t Read

Why Do People Buy Books They Don’t Read?

Interest in the Subject or Idea

People are often drawn to a book because it covers a subject they’re curious about. Even if they don’t have time to read, owning the book makes them feel connected to that idea or concept. It’s about the potential of discovery, not necessarily the action of reading.

Aspirational Purchase

Many books represent a vision of the person they want to become. Buying self-help, professional development, or philosophy books might symbolize the desire to improve oneself, even if they haven't started reading them yet. The hope is that the book will guide them toward a better future, whether now or later.

Decorative or Aesthetic Purpose

Books are often seen as symbols of sophistication, intellect, or personal taste. For some, buying books is about how they look on a shelf or coffee table. It creates a certain atmosphere, and the physical presence of books can enhance a space's charm, even if they’re never opened.

Part of a Personal Collection

For serious collectors, books are more than just things to read; they’re prized possessions. Owning a rare first edition, a signed copy, or a series of beloved works brings joy, even if they remain unread. It’s about the pursuit of completeness in a collection and the value attached to each item.

Supporting Authors or Causes

Purchasing a book can be a way of supporting an author or a particular cause. Whether it’s buying a book from a local author, a charity initiative, or a cultural movement, people often buy books to show support. The act of purchasing is more about contribution and belief than about reading itself.

Sentimental Value

Some people buy books because they remind them of a past experience, person, or event. These books hold emotional significance, and even if they aren't read immediately, they serve as a reminder of something meaningful. They may be cherished for the memory attached to them, rather than for the content inside.

Convenience and Impulse Buying

The ease of online shopping or the enticing displays in bookstores can lead to impulse buying. People might see a book they think they’ll read “someday” and buy it on a whim, only to find it gets buried under a pile of other unread books. In this case, the purchase is driven by convenience rather than a genuine plan to read.

FOMO (Fear of Missing Out)

With social media and the rise of book influencers, people often feel compelled to buy books that are trending, even if they don’t plan to read them. The fear of missing out on the conversation or the next big read can push people to buy books just to stay "in the loop" with their friends or community.

Psychological Satisfaction of Ownership

Simply owning a book can provide a sense of accomplishment or satisfaction. The act of buying books can trigger the same kind of dopamine release that other types of purchases do, offering a momentary sense of joy or fulfillment. This leads people to buy books without necessarily having a strong intention to read them.

Perceived Value of Knowledge

Books represent knowledge, and buying them can make people feel as if they are acquiring wisdom or learning. Some buy books to feel smarter or more informed, even if they don’t have the time or inclination to actually read them. The idea of having access to knowledge, even if it's not actively consumed, holds intrinsic value for some.