More Than a Business Book: A Conversation with a Mentor You Haven't Met Yet

Reading Dr. Amer Fawaz AlTekrali's "Business with Sustainability" feels less like studying a business manual and more like having a candid conversation with a seasoned mentor. It's a book you underline, dog-ear, and return to, not just for its practical advice, but for its profound humanity. Dr. AlTekrali invites you into his journey, from his formative years in his father's industrial tools business in the UAE to the helm of his own eco-conscious brands.

What resonates most deeply is the author's vulnerability. His poignant dedication to "the people, who escaped from me" immediately signals that this is not a story of uninterrupted success. It’s a real account of trials and triumphs, of lessons learned the hard way. Dr. AlTekrali’s assertion that he is a "made one, forged through small steps and real experience" offers a refreshing and relatable alternative to the myth of the overnight success.[1]

The story behind DeltaGreen, his line of eco-friendly cleaning products, is a testament to his resilience. Imagine standing in a supermarket aisle in 2013, frustrated by the lack of safe and sustainable options, and deciding to challenge the entire industry. This is precisely what Dr. AlTekrali did. He faced down distributors who insisted, "Eco doesn't sell here," and persevered through the complexities of consumer education and pricing pressures. The eventual success of DeltaGreen, marked by a significant order from a premium hotel chain, feels like a shared victory for anyone who believes in the power of a good idea.

Beyond the engaging narrative, the book is a treasure trove of wisdom. Dr. AlTekrali’s philosophy on "healthy risk" and his preference for bootstrapping to maintain control while using partnerships for scale, are invaluable insights for any aspiring entrepreneur. His advice to create "Good Pitch Decks" that tell a simple, purpose-driven story is a masterclass in effective communication. He reminds us that "people don't invest in products. They invest in people who won't quit."

Ultimately, "Business with Sustainability" is a book about legacy. It’s about building something that lasts, not just in terms of profit, but in the positive impact it has on people and the planet.[1] As Dr. AlTekrali writes in his heartfelt letter to his readers, "Legacy is not what you leave behind—it's what others carry forward because of you." This book is a powerful call to action for a new generation to lead with integrity and build a better future.