Quite Brilliant
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We are the ‘go to’ Virtual Production Experts for the Advertising and Content market as well as the Long-Form and Movie industry, offering bespoke and end to end solutions.
Stories (13)
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Why Film Studios Are Desperate to Win Back Gen Z Audiences
When Barbie crossed $1.4 billion at the global box office in 2023, Hollywood finally stopped blaming Gen Z for “killing cinema” and started asking a harder question: what did this film get right that so many others didn’t?
By Quite Brillianta day ago in Lifehack
Top Virtual Production Tools Powering Modern Studios
The film and television production landscape is undergoing a seismic shift, thanks to the rise of virtual production—a technique that merges real-world filmmaking tools with real-time technology to produce immersive, flexible environments. At its core, virtual production allows creative teams to visualize, shoot and adjust scenes in-camera, combining live actors and physical sets with digitally rendered worlds on the fly.
By Quite Brilliant3 months ago in 01
How VR Production Companies Are Pioneering New Worlds in Entertainment
The entertainment industry is in the midst of a digital renaissance. Virtual Production Companies are at the forefront of this transformation, redefining how stories are conceived, crafted, and consumed. By merging real-time visuals, interactive environments, and cinematic storytelling, these companies are opening doors to worlds that were once only imaginable. The fusion of technology and creativity allows filmmakers, game designers, and content creators to explore narratives with unprecedented depth and realism.
By Quite Brilliant4 months ago in 01
How Do Virtual Production Studios Work?
At first glance, virtual production might feel like science fiction. Directors and actors step onto a stage, yet they appear to be in another world entirely. Unlike green screens of the past, today’s studios use advanced LED walls, motion tracking, and real-time rendering to create immersive environments.
By Quite Brilliant4 months ago in 01
How Virtual Reality Studios Are Changing Marketing and Advertising
Marketing and advertising thrive on capturing attention, and the competition for that attention has never been fiercer. Brands are searching for innovative ways to engage audiences, and technology is at the centre of that transformation. Virtual Production has become one of the most powerful tools, combining real-time 3D technology with film-making techniques to unlock new creative opportunities. What was once confined to blockbuster films is now reshaping how products, services, and stories are brought to life for marketing campaigns.
By Quite Brilliant5 months ago in Lifehack
How to Choose the Right Equipment for Your Film Production
Why Equipment Choice Matters for Film Production Companies in London Balancing creativity and practicality Equipment choices aren't just a matter of technical compatibility; they affect everything from the mood of a scene to the speed of a shoot. For film production companies in London, where space, budget, and time are often limited, the pressure to make smart gear decisions is high. Whether working on commercials, music videos, or feature-length projects, the wrong kit can derail momentum before the first take is even captured.
By Quite Brilliant5 months ago in 01
Inside Look: How Virtual Production is Revolutionizing West London Film Studios
In recent years, virtual production has emerged as a groundbreaking force in filmmaking—reshaping how stories are told and where they’re made. Nowhere is this shift more apparent than in West London, a region long celebrated for its vibrant media scene, historic studios, and proximity to creative talent.
By Quite Brilliant5 months ago in Journal
Can AI and Virtual Production Work Together?
The film and TV world has never been shy about embracing bold new tools—especially when they make stories more dynamic, shoots more efficient, and visuals more jaw-dropping. But now, two powerhouse technologies are stepping into the spotlight at the same time: Artificial Intelligence (AI) and Virtual Production.
By Quite Brilliant6 months ago in 01
LED Walls vs Green Screens: Which is Better for Virtual Production?
The magic of modern filmmaking isn't just in the script or the actors—it’s in the tech behind the lens. Virtual production is rewriting the rules of how we shoot, create, and visualise scenes. At the heart of this revolution? Two major players: LED walls and green screens.
By Quite Brilliant6 months ago in 01
How VR Production Is Revolutionizing Storytelling in Film and TV
In the ever-evolving world of entertainment, technology continues to reshape how stories are told and experienced. One of the most groundbreaking advancements in recent years is Virtual Reality (VR) production. Once viewed as a novelty or futuristic experiment, VR has now matured into a powerful storytelling tool that is transforming the film and television industry at its core. With immersive experiences, interactive elements, and a new dimension of viewer engagement, VR is redefining the art of narrative.
By Quite Brilliant6 months ago in 01
Top Virtual Production Trends to Watch in 2025
In just a few years, virtual production has evolved from a niche innovation to a cornerstone of modern filmmaking, television, advertising, and even live events. As we move through 2025, virtual production technology continues to mature, bringing new tools, workflows, and creative possibilities that are reshaping the entertainment landscape. From indie creators and VR production company to major studios, the industry is embracing these innovations not only for their efficiency and cost savings but also for the creative freedom they unlock. Let’s explore the top virtual production trends to watch in 2025 — trends that are pushing the boundaries of what’s possible on screen.
By Quite Brilliant7 months ago in 01
10 Ways Virtual Production Saves Time and Budget for Filmmakers
In the fast-evolving world of filmmaking, efficiency and cost-effectiveness are more important than ever. Filmmakers face the constant challenge of balancing creative ambition with budgetary realities. Enter virtual production — a revolutionary blend of real-time technology, LED volumes, game engines, and VFX tools that is transforming the production pipeline. From major studios to cutting-edge hubs like Virtual Production London, this approach is reshaping how films are made. Beyond its wow factor, virtual production offers tangible savings in both time and budget. Here are 10 ways virtual production helps filmmakers do more with less.
By Quite Brilliant7 months ago in 01
