David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (303)
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Reports from the Front Lines of America's "Chicken Sandwich Wars"
Overview There are certain subjects that will always spark a heated debate these days in any setting where two or more adults are gathered - at the office, out socially, or in colleges and universities. Sure, things like former President Trump or who belongs in the College Football Playoff will cause intense arguments these days. But if you want to really stir things up with your friends and colleagues and provoke intense conversation, just mention these two words: Chicken sandwiches!
By David Wyld4 years ago in Feast
Consumers' Puzzling Perceptions of Scarcity in an Age of Abundant Viewing Choices
Introduction For those of us “of a certain age,” we have a perspective that well, younger people today just can’t appreciate. Growing up in the 1960’s and 70’s, watching television meant watching what was on TV live, at the moment. In the days before the first VCRs and DVRs were still a long, long way away, those of us in major metro areas in the U.S. had 3, 4, 5...maybe 6 or 7 TV channels to choose from. If one lived in rural areas, you might be lucky to get even 1 or 2 channels. How did we ever survive?
By David Wyld4 years ago in Journal
Which Companies Have the Best and Worst Corporate Cultures in America?
Introduction How many times have you gone into a store or a restaurant and thought to yourself, “Gee, this would be a great place to work?” Alternatively, after shopping or dining out (assuming you still do those sorts of things these days…), how often have you come away thinking, “Thank God I don’t have to work there!”
By David Wyld4 years ago in Journal
Seizing the Internet Opportunity
Overview What are you doing online right now? If you say you’re working, that may - or may not - be true. Indeed, there is a fine line at present between what is time wasting and money making activities online. And that shows the power - and opportunity - that the Web presents to all of us today.
By David Wyld4 years ago in Futurism
The Worst Management Idea of the Year
Introduction As a management consultant and professor, one thing that I usually urge executives to do is to be willing to engage in stealing. Now, I know that I need to explain that one. What I have found from my experience is that it is typically a sign of the best management when a company’s leadership is willing to copy the best ideas and practices of market leaders and adapt them for their purposes. This is true whether we are talking about how to manage your people, how to market your product, how to provide good customer service, etc. Steve Jobs, the legendary founder and CEO of Apple, who many of the innovations he is credited with actually originated with other companies, loved the famous Pablo Picasso quote that: “Good artists copy, great artists steal.”
By David Wyld4 years ago in Journal
The Self-Checkout Solution?
Overview The self-checkout is a sign of once again just how divided we are as a nation. For some of us, self-checkout is one of the greatest innovations of the past decade. A retail store that has self-checkout available means that you can shop - and pay - literally without having to come into contact with, let alone converse with, another human being if you so choose. And in the age of the coronavirus, even checking out with a cashier means communicating most times through masks (depending on what state you live in) and plexiglass. Self-checkout offers you speed and convenience, so long as one can follow the procedures precisely and not cause the system to “tilt.”
By David Wyld4 years ago in Journal
Pumpkin Spice Management
Overview We are in the middle of “Pumpkin Spice Season.” That is a quite remarkable statement, considering that a little less than two decades ago, the words “pumpkin” and “spice” would really only be used in connection with making pumpkin pies for the holidays. Now however, as Nina Friend recently observed for Food & Wine Magazine, “Pumpkin spice has become a cultural icon, a representation of autumn as emblematic as changing leaves.” And the flavor of pumpkin spice not only has birthed literally a thousand product offerings, but it also shows the power of encouraging taking the unusual, the unproven, and by no means the safe path in business and beyond.
By David Wyld4 years ago in Journal
What Total Wine & More Can Teach All of Us about the Power of a Great Idea
I had my first Total Wine & More experience late on a rainy evening at the end of a long workday followed by a middle aged, married life escape - a shopping/fast food dinner trip to a neighboring larger town about 20 miles from us. We had to go to Covington, Louisiana as we had an exchange to make at a big box retailer there, and after a long day, a “fancy” dinner out at Chick-fil-A or Five Guys seemed like a well-deserved treat for my wife and I.
By David Wyld4 years ago in Proof
How Would You Survive Without the Internet Today? . Top Story - September 2021.
How long could you go without all modern forms of communication? 3 minutes? 30 minutes? 3 hours? Well, tens of thousands of us here in South Louisiana have been living through quite an experience - and an experiment in living without perhaps the linchpins of modern life and work - namely reliable cell service and easy access to the Internet.
By David Wyld4 years ago in Futurism
The WFH Series: Addressing the Measurement Challenges Involved with Managing Remote Work
Moving forward, it will not be enough - for any of us - to make managerial decisions, whether on the micro level for individual employees and their supervisors or on the macro level for organizations and government agencies, to have just the kind of anecdotal, largely self-reported data that we have had to date regarding remote work. For everything from employee productivity and engagement to organizational outcomes to the costs and savings associated with working from home, there should be a real push - both by companies, large and small alike, and by government agencies, both as employers and as wider data collectors - to gather, analyze, use, and disseminate useful information on remote working. This is vital for decision makers, on every level in the private and public sector alike, to make truly informed decisions along the way as we go through this transition in the way we work.
By David Wyld4 years ago in Journal
The WFH Series: The Troublesome Issues Involved in Managing Remote Workers Fairly
Certainly, managing remote workers - whether they are 100% WFH (work from home) or partially remote - is a different kind of management in practice, as one has to manage less based on observation and more based on performance - which is not a bad thing overall! However, one of the very real, and very important, issues that all organizations, private and public alike, will have to deal with as work increasingly shifts to a remote or hybrid format is a new form of discrimination - that being against remote workers.
By David Wyld4 years ago in Journal
