David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (303)
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Step 1: Google It!
It is Branding 101 in the modern world. Say you want to name your new product? Say you need to come up with a name for your new small business? Say you have the desire to create an organization to help those in need? What is the absolute first thing that you need to do? Well, any marketing expert worth paying anything to, any marketing textbook, heck, any freshman marketing student, would tell you exactly the same thing: Google your possible choices!
By David Wyld7 years ago in The Swamp
Virtual Currency Mining, Real Job Firing
One of my favorite, go-to clips as a management professor and consultant is a classic from the hit TV series, Seinfeld. This is when George Costanza is confronted by his boss over what he did on the job (we'll leave those details out here...), but pleads his ignorance on the matter and makes the case of his innocence simply on the fact that nobody had told him that THAT was wrong!
By David Wyld7 years ago in The Chain
The Price Isn't Always Right
The wine aisle. Is there a more confusing, confounding place on earth for anyone who doesn't happen to be a sommelier? Rack after rack, row after row it goes. The wine aisle at the typical supermarket has morphed to now often be one of the largest sections of the entire store—perhaps bigger than "other" staples of life like produce, meat and dairy.
By David Wyld7 years ago in Journal
Splitting Hairs, Everywhere
I am a football junkie. No, I don’t play fantasy football. No, I’m not a gambler (those casinos in Las Vegas didn’t build the fountains and the pirate ships off the backs of winners!) It’s just an enjoyable way to pass the day, and in the age of working on a second, or even a third screen, four hour college games are not annoying, they are good background noise and entertainment. Dan LeBatard once said that “Sports are the ultimate reality show,” and in the age of ESPN, that is entirely true!
By David Wyld7 years ago in 01
Yes, Sometimes Real Leaders Do Clean Toilets
As a management consultant and professor, one of the biggest "pet peeves" I have is what I call the "hands-off manager." In all likelihood, you have had the misfortune of working for a boss who was just such a manager at some point in your career. For that, I am sorry, as for as much as we talk about the concept of servant leadership, many mangers just don't—or won't—embrace what that concept really means!
By David Wyld7 years ago in Journal
Give Us More (And More) Fried and Fatty!
Do you watch the news with dread? Do you check your phone with trepidation for the next thing that Trump has done? Does the 24/7 news cycle make your days feel like "dog years?" Do you spend your off time arguing politics on Facebook with "friends" near and far? Are you in a divided household, where you watch Fox News and your significant other watches CNN? Do you dread Thanksgiving with the "red" part of the family arguing with the "blue" kinfolks?
By David Wyld7 years ago in Feast
Scout Fight
Introduction Your brand identity is crucial! For any company trying to market a product or a service, their brand name is often the most critical asset that they possess. As the marketing slogan goes—and yes, it is an advertising classic, “Image is everything!”
By David Wyld7 years ago in Journal
True Innovation for Good (Part 2)
A New Zealand-based startup is pioneering foods to improve the quality of care and health outcomes for those with swallowing difficulties. We explore why this nutritional advance is such an important development for those dealing with Alzheimer’s and Dementia.
By David Wyld7 years ago in Longevity
True Innovation for Good (Part 1)
Introduction More than anything else I have ever written, this article is deeply personal for me. Very personal. When my dad, Barry Wyld, passed this past January from Alzheimer's Disease, he had fought “the good fight” for over a decade. With my mom by his side every step of the way, and through every phase of his mental and physical decline, the health and stress toll on her was considerable. As for myself, I must say that my dad’s long journey into the night has affected me deeply—and changed my perspective on a whole lot of things.
By David Wyld7 years ago in Longevity
And Now, Trump Football Jerseys!
No matter what your views on politics are these days—and everyone has them, and no matter what your views on the President are these days—and everyone definitely has them, there is one thing both red and blue Americans can agree upon. This is the fact that President Donald Trump is a master marketer! As much, if not more, than he can move people's emotions—both in support of him and against him, the President can definitely move merchandise!
By David Wyld7 years ago in The Swamp
The High Cost of Managing Without Flexibility
This is an article about a story that seems to repeat itself almost every day in the 24/7/365, social media-oriented culture that we live in today. Yes, it's an embarrassing, "gotcha" moment—and in this case, it is McDonald's in the crosshairs of people from around the world. Yesterday, it may have been Starbucks and what happened in their Philadelphia location involving two black men who chose one of their locations for a business meeting that led to a corporate crisis, both in terms of public relations and internally with their employees (see below).
By David Wyld7 years ago in Journal
Part II: Should a University Have to Pay the University to Market the University?
Overview In the first part of this article, we examined the changing dynamics between universities and their athletic departments. We looked at how more and more, an institution’s identity is increasingly intertwined with its sports activity. We examined the pressure on colleges across the country to compete in the athletic space—both on the field and financially.
By David Wyld7 years ago in Education
