David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (303)
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The Power of Addiction...and a Message of Hope
Addiction is such an important topic today. And yet, all too often, we see addiction as a problem dealt with by others—and not our own problem. However, the stark reality is that today, the sad numbers being generated by America's opioid epidemic mean that all of us are being impacted by the costs of this disease in one way or another. And far, far too many of us know—or will know—a family member, friend, classmate, or colleague who is fighting their own addiction battle or whose life is ended by the effects of the highly addictive opiate drugs commonly available—both legally and illegally—today.
By David Wyld7 years ago in Psyche
Part I: Should a University Have to Pay the University to Market the University?
Money. Isn't that what college is all about these days? As tuitions continue to rise far, far faster than inflation, along with parental stress and student debt to cope with these ever-growing costs, the costs of books, the cost of living on campus, the cost of parking—in short, the cost of everything even associated with the university experience—seems to be on an ever upward spiral.
By David Wyld7 years ago in Education
The Curious Case of Long Beach State...or Whatever You Call It!
Confusion is definitely not the desired end result of any marketing effort! So imagine the plight facing the upper administration of one particular college in California. Consider the case of Long Beach State—or rather as this school of well over 30,000 students is officially known, California State University, Long Beach. It's the third largest school in the CSU system, and a sizable university that would outrank many much more well known university "brands" by enrollment.
By David Wyld7 years ago in Education
A Toys "R" Us Revival?
This past June, when the last Toys "R" Us stores closed, retail analysts—along with many, many "regular" people across the country—lamented what was the end of an era. There was a general consensus that this was not just another corporate bankruptcy. It was the death of American retail icon, one that had changed the toy industry and had been the "go-to" place for toys (until it wasn't)—more than any other major retail chain that had closed in recent years.
By David Wyld7 years ago in Journal
How Not to Leave Your Job
We may all sometimes have a fantasy—a dream—about how we will one day leave our jobs. Some picture having a big, catered party with their coworkers, ending in a crescendo of toasts/speeches that go on way too long and hopefully, a lovely parting gift from the company. Others, well, they hope to simply walk out into the night, hoping for no cake, no balloons, no fanfare. These dreams of leaving voluntarily—whether a few months from now, in a year or two, or in a few decades, ending in retirement and a gold watch (well, maybe a fake gold, good knock-off watch from TJ Maxx these days)—are generally of the pleasant variety.
By David Wyld7 years ago in Journal
Motivation for the AARP Generation
Those of us of "a certain age"—meaning that we get a lot of mail from AARP each week—are repeatedly told one message. In their commercials, on their website, in their magazine, in their mailings, etc., those of us in the 50-plus age range are repeatedly told that it's never too late to do great things—and to reinvent yourself and your career.
By David Wyld7 years ago in Motivation
The Looming Death of Sears
Sears is now a penny stock! Just let that sink in for a minute (and really, really sorry if you are unlucky enough to actually be a Sears stockholder!). This not only means that the companies stock has fallen to an all-time low, but that it could soon be delisted from the NASDAQ—making it harder to trade Sears Holdings stock for those who may actually want—or are brave enough—to do so!
By David Wyld7 years ago in Journal
Can Removing an Apostrophe Save a Failing Brand?
If you've been living in a shack in a remote wilderness without any media or connectivity, well, you might consider yourself lucky these days, given the state of the news we're seeing! However, if you have been living under such a rock, one of the biggest business stories of the past year has been the quick and sudden downfall of the Papa John's pizza chain.
By David Wyld7 years ago in Journal
Making a Big Change. Top Story - September 2018.
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable statistical evidence on shifting consumer demographics and pyschographics, have time after time successfully made the case to corporate executives that their company's entire image and/or its major products needed an extreme makeover. Indeed, an entire naming industry exists to help companies come-up with new corporate identities and the ideal names for their offerings.
By David Wyld7 years ago in Journal
