
Certus Capital Partners
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We take great pride in our commitment to helping our clients find a willingness to invest. We take the time to fully understand our clients' capital goals as well as the objectives and processes of each engagement.
@certuscap.com
Stories (9)
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Why Investors Are Betting Big on Sports Investment Funds
In recent years, sports have become more than just entertainment—they've evolved into a powerful asset class attracting billions of dollars in global investment. From billionaires acquiring major league teams to private equity firms forming dedicated sports funds, the financial world is recognizing sports as a lucrative, resilient, and culturally vital sector. But what's driving this trend, and why are investors betting big on sports investment funds?
By Certus Capital Partners8 months ago in Serve
How One Sports Investment Firm Transformed a Local Team’s Fortune
In the competitive and financially demanding world of professional sports, teams without deep-pocketed owners or a global brand often struggle to survive—let alone thrive. But sometimes, all it takes is the right vision, smart capital, and long-term strategy to change the trajectory of a team. One sports investment firm did just that, taking a floundering local franchise from near irrelevance to national prominence.
By Certus Capital Partners8 months ago in Proof
What Sports Venture Capitalists Look for in a Winning Investment
In recent years, the sports industry has become a fertile ground for venture capital (VC) investments. Sports venture capitalists (VCs) are no longer just interested in investing in traditional sports teams or stadiums. Instead, they are eyeing innovative startups, emerging technologies, and disruptive ideas that have the potential to transform the way we watch, play, and experience sports.
By Certus Capital Partners9 months ago in Wander
What Role Do Sports Investment Firms Play in Global Expansion?
In the last decade, the business of sports has evolved from a passionate pastime to a multi-billion-dollar global industry. Behind the scenes of growing franchises, expanding leagues, and innovative digital platforms are powerful players—sports private equity firms and sports VC firms. These investment entities have become pivotal in fueling the international growth of sports businesses, reshaping everything from team ownership to broadcasting and tech integration.
By Certus Capital Partners9 months ago in Lifehack
What Makes Sports Investment Banking Different from Traditional Sectors?
Introduction Sports investment banking is a unique and dynamic niche within the financial industry. Unlike traditional investment sectors, sports banking revolves around high-profile franchises, stadium financing, broadcasting rights, and player contracts. With the global sports market valued at over $500 billion, sports investment companies and investors in sport are increasingly recognizing the sector’s massive potential.
By Certus Capital Partners10 months ago in Gamers
The Top 6 Sports Investment Funds Every Investor Should Know
Introduction The sports industry has become a lucrative space for investors seeking high returns. With the rise of sports media rights, global fan engagement, and innovative revenue streams, sports investment funds are gaining attention. These funds offer access to major league franchises, emerging sports technologies, and related ventures, often backed by experts in sports investment banking. In this blog, we will explore the top 6 sports investment funds every investor should know.
By Certus Capital Partners10 months ago in Gamers
What Are the Risks of Investing in a Sports Team?
Investing in a sports team is an exciting prospect, often fueled by passion and the allure of high returns. However, like any investment, it carries significant risks that every potential investor must evaluate. While the financial and prestige benefits can be substantial, the unpredictability of the sports industry presents unique challenges. This article explores the various risks associated with investing in a sports team, helping investors in sports make informed decisions.
By Certus Capital Partners11 months ago in Gamers
Why Private Equity Firms Are Investing Heavily in Sports
Introduction In recent years, private equity firms have turned their attention to the sports industry, investing billions of dollars in teams, leagues, and related assets. This trend is reshaping the financial landscape of professional and collegiate sports, driving growth, and increasing valuations. But why are private equity firms so eager to invest in sports? Let's explore the key reasons behind this surge in interest.
By Certus Capital Partners11 months ago in Gamers
Why Sports Investment Companies Are the New Power Players in the Industry
The world of sports has always been a high-stakes, high-reward industry. For decades, teams, athletes, and sponsors have dominated the financial landscape, but there’s a new player emerging as a driving force behind the industry’s evolution: sports investment companies. These firms are increasingly becoming the powerhouses of sports, influencing everything from team ownership and sponsorship deals to athlete development and media rights.So, why are sports investment companies gaining so much traction? Let’s dive in and explore why they are the new power players in the sports industry.
By Certus Capital Partners12 months ago in Art








