THE ULTIMATE GUIDE TO DESIGNING A PERFECT WEBSITE

Research indicates that there are nearly 1.5 billion websites in the world today. As we enter the third year of the COVID-19 pandemic, the need for online presence in the work-from-home economy has drastically increased. It drove businesses towards building their websites and moving online to an unfathomable level.

The number is bound to increase manifold as different businesses embrace the world of technology by developing robust websites for their businesses. However, it’s easy to get distracted by aesthetics when designing a website. For instance, does that shade of green look right? What if we add an animated GIF on the middle of the page, or should the logo be on the right side of the page or the left side. In today’s online presence, just a proverbial “pretty face” won’t do; it should be designed for usability, ease of use, and overall user experience. A good web design company knows that although aesthetics are essential, a website’s performance is pivotal.

A dedicated website offers many advantages over social media platforms like Facebook and Instagram, allowing businesses to maximize their brand values online. A good website also provides a steady flow of information to keep customers interested and influence the buying process. With a website, you can also:

• Announce news and updates

• Offer discounts and promotions

• Helping your customers to link with you

• Displaying your products and services

• Generating leads

• And much more.

This article provides you with a detailed guide to help you create a website in six simple steps, from planning to deploying your website on the local web and attracting online traffic.

Let’s get started.

Plan your Website

Whether your business has a clearly defined marketing strategy or not, developing a website requires a viewpoint from a different strategic lens. The initial planning phase should understand your business’s goals and steps to fulfill the purpose.

If your planning is done well, you are more effective in subsequent stages of the development process. You will know when and how you can incorporate each element in a way that achieves your end goal. Conversely, undervaluing strategy and planning can risk creating an ineffective website with forfeited ROI and unrealized potential.

Three major steps within the planning phase that help maximize your success for the rest of the development process are:

1. Web Plan

2. User Experience

3. Wireframing

Copywriting

All web design companies know that a good copy is essential because it delivers your message to your audience. With a clear, concise, and consistent brand voice, you can express your brand’s personality to the readers. Most marketers make one mistake: writing mediocre copies, believing that external aesthetics will cover such gaps.

Most web design companies know that your message matters. They know that copywriting is an amalgamation of balancing information, audience, and brand voice. Master copywriters also understand the concept of SEO and how keyword integration can drive traffic to your website.

Choosing the Domain

Did you know that more than 500,000 brands worldwide with over 2000 product categories?

Similarly, your website needs a name and brand identity too, but it’s not an easy task to stand out among the competition. Businesses have to create a space in the customers’ minds with the help of brand elements and value creation. For that purpose, an aesthetically-sound logo and a unique domain name can help immensely. The good news is that a respectable web design company can quickly help add brand elements to your product making it more credible and sellable.

Designing the Website

Usually, your website is the first thing that your potential customers see. A poor design can be a key turnoff for potential buyers. Experts suggest that 75% of a website’s credibility depends on the design, while 88% don’t revisit a website if they have a terrible user experience. Experts suggest that an effective website must come to life. Broken functionality and slow page loading will turn people away before you know it. Never compromise on your website’s design and layout. An intuitive and well-functioning website leads to exceptional user surges.

If you don’t have the expertise to create a user-friendly and attractive website, you can always hire a web design company. These companies have a myriad of tools that you can use for building a great-looking website.

Quality Assurance Testing

Quality Assurance (QA) is a critical aspect of designing a website. It involves rigorous development testing and thorough audits of design and web copies. The QA process also ensures that it’s performing optimally on all devices and browsers. Remember that this process is essential if you want to fulfill your goals.

Launch

Once you are ready to go online with your website, use the domain you acquired through the third step and a hosting server that’s constantly connected to the internet, and you’re good to go. But, wait, there’s more! Prolific Web Designers also go through some post-launch elements to refine websites further. Some aspects are as follows:

• Fix the things you forgot
• Ask questions
• Get feedback
• Next Steps

Having a website for your business is essential, especially in today’s world of technology. Hopefully, this small guide helps you better understand the essentials you must fulfill to design a website. When considering what makes an effective web design, remember these key elements:

• Do everything with the end in mind.

• Plan, plan, and plan

• Ensure functionality is at its finest

• UI/UX is vital

• Test to rest

Several business owners chose to build a website with an array of freely available tools on the internet. But experts at a web design agency can help business owners unlock the true potential of their online presence. American Web Builders is one of the most sought-out web design companies in the market today. Whether you want a simple logo or an entire website, they have the expertise, knowledge, and resources to revamp your online presence tenfold.