Has Duchess Meghan made her first $1,000,000 sales with Asever.com?

Duchess Meghan's AsEver company has so far had a flying start with three drops of her product line. The evidence gathered suggests there is demand for her products. In particular the Duchess has created a trend of flower sprinkles noticeable on Google search.

Flower sprinkles are not AsEver only products which come near the top of searched items on Google. One of her most popular items maybe the Crepe mix which has generated a lot of interest on Google search. Other items which have gathered much interest are the Raspberry spread and the Short Bread Cookie mix. It is noticeable that AsEver wine now comes at the top of Google search terms like "Napa Valley Rose".

Estimates of the three AsEver product drops suggest they may have already made more than $1 million in sales. Using the following estimates, there may have been around 5000 orders in the first drop which sold out in 45 minutes from an estimated website traffic of about 30,000. This is equivalent to about $100,000 in sales with an average order value of about $20.

The second product drop on the 20th of June 2025 generated a lot more interest than the Launch. This may have been as a result of customers receiving their orders from the launch and posting reviews online. Therefore gathering much more interest from those who missed out at launch. There may have been an estimated 20,000 orders made this time as it took a bit longer than 45 minutes to sell out. In this second drop there was an estimated website traffic of between 60,000 to 100,000 (see picture attached). Using the average order value this will be equivalent to about $400,000 in sales.

And finally on the third drop of the 1st of July 2025 launching AsEver Napa Valley Rose, there was an estimated website traffic of between 25,000 to 40,000. It is also noted that a new website wine.asever.com or aseverwine.com was launched. AsEver Wine seems to also be a separate legal entity from AsEver Enterprise LLC as it has a different mailing address in San Francisco, California much closer to Napa Valley specifically Kenwood where the wine is sourced.
There is confirmation of this in the small print of the privacy notice on the website where it states that AsEver does not actually hold an alcohol license but AsEver Wine does in Napa Valley. There may have been about 5000 orders for the Napa valley rose sold from an estimated traffic of a minimum of 25,000 (see picture attached). This maybe equivalent to 2000 of the 3-set bottles at $90 each, 2000 of the 6-set bottles at $158 each and 1000 of the 12 -set bottles at $300 each. In total they may have sold up to 30,000 bottles of AsEver Napa valley rose for about $790,000 in total sales.
The estimated 5000 orders which sold out in under an hour is in line with the launch profile of the first product drop. Despite Duchess Meghan high profile, AsEver is not immune to the teething issues of Startups so there is caution in the initial stock level and therefore orders received. For the three product drops made so far, it amounts to about $1,290,000 in sales. These are reasonable estimates going by the AsEver website traffic volumes on the three dates of the product drops.

As noted earlier in terms of the legal entity separation between AsEver and AsEver Wine, one wonders if this is a source of tension between Duchess Meghan and her partner Netflix CPG. Clearly looking at the sales potential of both AsEver entities, it is self evident that AsEver Wine is where the biggest growth and balance sheet may occur. The question is therefore wether Netflix CPG is involved in the AsEver Wine entity. Reading the news media reports specifically what was written in the MailOnline on the 24th of July 2025, about how an alledge Netflix source has thrown doubt on the demand of the AsEver Napa Valley Rose, maybe it points to Netflix CPG not being involved in that entity which has the potential of being more profitable with a bigger balance sheet. It is also noted that the entity AsEver not the wine, was reported by the MailOnline to have a mailing address close to Netflix CPG in LA, California. If ever there was an example of the phrase "do not believe all you read in the media" , this maybe it. There is a lot more in the background of the AsEver and Netflix CPG partnership that is not said in the media.