Why Guest Posting is Still One of the Best SEO Tactics

Marketing has moved to digital channels, and the best way to stay visible as a business is through content creation. The more platforms you can spread yourself to, the better.

That’s why guest posting for SEO is important for marketers and businesses owners trying to get into new markets and expand their business.

Guest blogging is a way for businesses to showcase their authority in the industry, educate prospects in different market segments and most importantly, get relevant and high-quality backlinks.

However, with new AI tools constantly coming into the market, has the need for guest posting gone obsolete? Well, it certainly has not. Read this article as we explore why Guest posts still remain relevant.

Guest Posting is Still Relevant at the Age of AI: Here’s Why

Guest posting for SEO is still relevant. In today’s day and age, where content is easy to create, human efforts will always cut through the noise.

Guest posting is more than just creating content and publishing it on a guest blogger’s website — it’s a way to extend your authority, expertise, and promise to prospects on a different platform. It’ll always require the human touch since human connection is all guest posts are about.

Here are some valuable reasons why guest blogging must be part of your content marketing strategy —

Building Authority & Credibility

Let’s say that you run a company tailored to customers looking for nutrition supplements and organic food. In that case, your business website can build authority by guest blogging on nutrition and health-related blogs.

Targeted Traffic

Guest blogging also allows businesses to attract targeted traffic to their website and convert the visitors into paying customers. When reaching out to a blog in your industry niche, you can attract their audience to your business and target traffic that matters.

Better Ranking

Link building works as a vote of confidence for your business. If you want to stand out and get recognized by Google's algorithm, you’ll need backlinks that prove of your authority. It’s only possible when you start to submit guest posts to different blogging platforms.

It will help you improve your organic ranking, helping with the overall visibility and authority of your blog on the internet.

Brand Awareness

There’s no need to explain that guest posting is a way to increase brand awareness about a product or a solution. The marketing benefits that guest posting provide a great way of taking place in a lot of customers’ mental space.

With content creation becoming easier, many publishers and businesses are of the opinion that guest blogging is just publishing content on a different platform.

Well, that’s the technical approach. On the other hand, if used properly, the benefits of guest blogging can yield significant branding and marketing outcomes for a business.

Guest Posting for SEO: Best Tactics to Follow

Following are some of the SEO guest blogging tactics you can follow to gain the benefits we are talking about –

Find websites in your Niche

Start by searching for websites in your niche. If you’re in the healthcare sector, find websites that talk about health, medicines and nutrition.

You can use search operators such as “accepting guest post,” or “submit guest posts.” There are many guest posting directories like BloggerOutreac, and LinkBuilder.io to find opportunities.

Write a Guest post pitch

If you’re using services like BlogManagement, you won’t have to worry about creating a pitch.

But if you’re doing it on your own, you’ll have to write a personalized pitch for the publisher’s website. Present yourself as an authority in the industry and provide value-added content propositions to the publisher.

Write a High-Quality Blog Post

Once the blogger or the publisher agrees to your guest post request, you’re ready to create high-quality articles.

When creating the article, ensure to follow the writing guidelines, formatting, and structure guidelines of the publisher. This way, you’ll have the highest chance of getting your articles accepted.

In addition, include the link of your website to the guest post. This way, your article will generate a backlink for your website.

Promote Your Guest Post

The work isn’t done once the guest post is live. There is some promotional work left to do if you want to gain the full benefits of your guest post. Share the published article on social media. Reply to comments made by the website’s visitors and resolve the queries of audiences.

Track Success

Once the promotion part is also done, check the performance of the guest post. See who likes the post and comments on it. You must also check if it’s getting online traffic and driving results.

Also, assess the quality of the backlinks and the impact your guest post has on the publisher’s website. If there’s any gap in your effort, you can rework your strategy to improve the guest post’s performance.

Conclusion

In summary, Guest Posting for SEO can yield benefits that can give your business new areas to explore. If you’re already using blogging for SEO success, you must leverage the benefits of guest blogging. It helps penetrate a new market while also allowing your business to thrive in existing ones.

You can use the steps and techniques we have suggested in this article to get the highest benefits of guest blogging.