The 7 Phases Of The Impulse Purchase Cycle Explained!
Understanding the 7 Key Phases of the Impulse Purchase Cycle
Impulse buying is a fascinating psychological journey where consumers make spontaneous purchases, often without intending to. This cycle, which accounts for about 40% of purchases, involves seven key phases. It starts with a trigger, such as an emotional or environmental cue, followed by curiosity and interest as the product captures attention. Desire builds as consumers imagine how the item will improve their lives, often amplified by emotional marketing and relatable scenarios.
As the purchase decision approaches, urgency and social influence push consumers toward action. Afterward, buyers evaluate their decision, sometimes experiencing regret. However, a positive post-purchase experience can lead to loyalty, with satisfied consumers returning for more. By understanding these phases, marketers can craft strategies that guide consumers through each step, while shoppers can become more mindful of their impulses, potentially saving money and avoiding regretful purchases.
More Information: https://www.techdogs.com/td-articles/trending-stories/the-7-phases-of-the-impulse-purchase-cycle-explained
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She was excited. Her hair up in rolos as she slid on the boots her mother had only let her borrow for this special occasion. At fifteen, she had just begun to branch out–making friends, building a life that was all her own. Her best friend, Ruth, had just moved to Oregon, and her absence was a new kind of desperation–one that longed for intimacy and made her reach for new people, new experiences. The phone rang. “Ma! Pick up–pick up! I’m taking off the pinchos! These stupid rolos won’t come off!” She stomped around her room, arms twisted overhead, tugging at her hair in every direction. From the kitchen, her mother shouted, “He’s coming up now. Apúrate and put on your coat. It’s cold and rainy. Llévate la sombrilla–and don’t lose this one. You always lose the nice umbrellas and then-” “Yessss, Ma! Ya–ya! I got it. Can you open the door, please?!” At that moment, a knock traveled through the apartment. Her mother opened the door. From the bedroom, Allie heard the high, bright voice her mother saved for people from church. Finally, her hair came free. She slid on the brown leather jacket her cousin Farrah had given her before moving into her own apartment. She loved it when Farrah gave her things and used them only for special occasions. “Alexandra! ¿Ya?” her mother called from the door. Allie stepped out and walked toward the door. “Ya. I’m ready.” She smiled shyly. “Hola, Rafael. Sorry, I took so long.”
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