Hoi An: A Timeless Gem on Vietnam’s Central Coast

On the global travel map, Hoi An stands out as a symbol of cultural fusion, ancient beauty, and serenity. Recognized in the Travel + Leisure's 2025 World’s Best Awards, this historic town has once again claimed its spot among the top destinations worldwide—ranking 6th among the 25 best cities and 5th in Asia. This achievement is no coincidence but a testament to its enduring charm, rich history, and captivating atmosphere.

With an incredible score of 91.00, Hoi An has earned a place in the Travel + Leisure Hall of Fame—exclusive for destinations that consistently delight travelers year after year. Every year, millions of globetrotters vote based on their personal experiences with attractions, accommodations, cuisine, cultural heritage, city ambiance, hospitality, and overall travel quality. This year’s rankings reaffirm Hoi An’s appeal as a place of timeless beauty and cultural richness.

Enchanting Streets and Riverside Serenity

Hoi An is renowned for its winding canals, iconic architecture, and vibrant street life. Walking through its ancient streets transports visitors back in time, where lantern-lit alleys, charming cafes, and boutique shops create an ambiance that’s both nostalgic and lively.

The layers of history are visible everywhere—from the moss-covered tile roofs and yellow facades of old trading houses to the wooden Japanese bridge and ancient temples. It’s a place where architecture and history seamlessly blend, creating picture-perfect scenes at every turn.

One of the greatest pleasures is simply wandering through the town, capturing stunning photographs of its postcard-worthy views. At night, the town transforms—lanterns glow softly, floating candles drift along the river during full moon festivals, and lively cultural performances animate the streets. This nightly spectacle makes Hoi An a magical destination that feels like stepping into a living artwork.

A Heritage of Cultures and Traditions

Since being designated a UNESCO World Heritage Site in 1999, Hoi An has worked diligently to preserve its unique blend of Vietnamese, Chinese, Japanese, and European influences. Its architecture reflects this melting pot—a tapestry of ochre-colored shophouses, covered courtyards, wooden bridges, and ornate temples.

By day, visitors can explore bustling markets, where the aroma of local delicacies fills the air, or relax beside the quiet Thu Bon River. By night, the town’s lanterns light up the darkness, creating a charming and romantic atmosphere that celebrates its vibrant history. The full moon festivals, featuring floating candles and traditional performances, are a highlight and draw visitors from all over the world.

Authentic Culture and Culinary Delights

Hoi An's cultural depth shines through its craft workshops, traditional music, and lively street food scene. Visitors can participate in hands-on classes making lanterns or weaving textiles, immersing themselves in local customs.

Its cuisine is legendary, offering dishes like cao lầu, bánh mì Hội An, and mì Quảng. Each dish boasts rich flavors and a story of tradition, prepared by skilled local chefs dedicated to preserving culinary heritage. Food, culture, and history all come together in every bite, making Hoi An an essential stop for food lovers and culture enthusiasts alike.

An Enduring Heritage

The city’s legacy as a cultural crossroads, combined with its well-preserved architecture and vibrant traditions, earned Hoi An a spot on the UNESCO World Heritage List. This recognition has motivated local efforts to maintain its ancient streets and promote sustainable tourism.

Whether you’re a history buff, a photographer, a foodie, or simply in search of tranquility, Hoi An offers a rich and unforgettable experience. Its timeless charm continues to captivate visitors, making it a must-visit destination on every traveler’s bucket list. see more Hue City tour From Hoi An

Have you ever visited Hoi An? Or do you dream of strolling through its lantern-lit streets someday?