Roc Nation School Students Learn The Art of PR From The Now PR Founder Roseay

Roseay Brings Real Insight to Students at Roc Nation School

This past Monday I attended a seminar at the Roc Nation School in LIU Brooklyn where Roseay the founder of the powerhouse The Now PR , was featured as the guest speaker with Professor Clayton Durant . She came to speak to the students of the entrepreneurial class and what struck me the most was how she delivered her message. Roseay did not speak with a stuck up tone or with an “I am better than you” approach. Which is how a lot of these seminars with big speakers can come off. She spoke directly to the students, eye level, human to human. She gave them her authentic story and offered them lessons she has learned from the reality of her journey in the entertainment industry.

The students were locked in from the very beginning. You could feel the focus in the room. Many of them had their tablets on hand and open while others leaned forward to catch every word. The energy was not forced. Roseay had their full attention because she was transparent about the process of building a career. She talked about running her own public relations firm in the entertainment industry, with a particular focus on music, but she did not present it as a polished highlight reel. Instead, she explained the hard parts. The moments when she struggled to follow her dreams while also figuring out how she was going to eat some nights.

That honesty stood out to me. She told stories about sneaking into elite rooms when she was first starting out. She did it not to chase clout but because she knew that in order to break into certain spaces she had to create her own way in. Those stories were shameless in the best way. They showed students that the road to success is not always straightforward. Roseay made it clear that resilience and creativity are just as important as skill and relationship maintenance .

She spoke on her beginnings working as apart of the G-Unit team. Those early experiences gave her a foundation that would shape her career and who she became as a woman. She learned humbling lessons during that period and she carried those lessons forward. She was open about how the industry can test you. It can put you in situations where you either fold or find another level of strength. Roseay told the students that she chose growth and it changed how she moved through the business and through life.

Another important part of her talk was about navigating relationships with artists. She explained that working in public relations for music is not just about campaigns and headlines. It is about understanding the emotions, vices, and insecurities of artists. Roseay highlighted that as a PR professional you are often the bridge between an artist’s inner world and their public image. She told the class that being successful in that role requires empathy, patience, and strong boundaries. Her words resonated because they showed the real work behind the glamor that many imagine comes with the entertainment industry. Roseay also spoke about maintaining her network. She has built an extensive list of contacts and relationships across the industry but she made it clear that it is not just about collecting numbers. It is about bringing results and leading with heart. She wanted the students to know that balance matters. If you only chase results you can lose yourself. If you only lead with heart you might not bring the outcomes your clients need. She has learned to combine the two and it is a major reason why she has been able to grow her company.

For the students in the room she gave practical advice. She reminded them that they already have resources right now. She explained that waiting for the perfect moment or the perfect connection will slow them down. Using what they have, whether it is access to classmates, professors, or smaller networks, is how they can build momentum. Roseay stressed that big opportunities often come from consistent work with small opportunities.

The students were most curious when she explained the meaning behind the name of her company, The Now PR. She said the word “Now” represents contemporary distribution to the world. Her firm is not about only working with the hottest or most demanded talent. Instead, her focus is on aligning public relations strategies with what is happening in the world at the moment. She described her goal for every client as figuring out how to reach their audience in a way that feels immediate, relevant, and powerful. She wants every narrative she distributes to be received in real time by the right people. That is what makes her work unique , and thats what makes her company The Now PR.

The Now PR launched in 2021 and in just a few short years it has become one of the most successful PR firms from the East Coast and beyond. Growth like that does not happen by accident. Listening to Roseay it was clear that her combination of vision, discipline, and willingness to adapt has been the engine behind that success. She reminded the class that the entertainment business is always shifting. What works today may not work tomorrow. Her job as a PR strategist is to stay in tune with what is happening now and make sure her clients are always visible in those conversations.

What stood out most about her talk was not only her knowledge but her delivery. She shared her path with humility. She was not above the students. She was right there with them, speaking as someone who has walked the same uncertain steps and figured out how to carve a lane in a competitive industry. She encouraged them to be brave enough to take risks, to sneak into rooms if they must, and to never lose sight of who they are while doing it.

As I left the seminar I could tell the students had absorbed her words. They were still discussing parts of her story with each other. Some were inspired by her resilience, others by her ability to adapt, and some by her discipline in balancing results with heart. For me, it was a reminder that the best leaders are not the ones who stand above others. The best leaders are the ones who are willing to reach back and share the reality of the climb. Roseay gave that gift to the Roc Nation School students and left them with a model of what it means to build with integrity in the entertainment industry.

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