United States Hair Brush Market Size and Forecast 2025

Introduction: A Small Tool with a Big Market Impact

Hair brushes may seem like simple everyday tools, but in the United States, they represent a fast-evolving segment of the personal care and beauty industry. From professional salon styling to daily home grooming routines, hair brushes play a critical role in hair health, appearance, and overall self-care habits. In recent years, changing lifestyles, rising awareness about hair care, and growing interest in premium and eco-friendly products have transformed this once-basic accessory into a value-driven consumer product category.

According to Renub Research, the United States hair brush market was valued at USD 651 million in 2024 and is expected to reach USD 1,428.89 million by 2033, growing at a CAGR of 9.13% from 2025 to 2033. This impressive growth reflects not only rising demand for grooming products, but also innovation in brush designs, materials, and functionality.

Today’s consumers are no longer satisfied with one-size-fits-all solutions. Instead, they are choosing brushes tailored to specific hair types, styling needs, and personal values—whether that means heat-resistant round brushes, gentle detangling tools, or sustainable bamboo alternatives. As a result, the U.S. hair brush market is becoming more sophisticated, segmented, and competitive than ever before.

United States Hair Brush Market Overview

A hair brush is a personal care accessory designed to detangle, style, and condition hair. Available in multiple forms—such as paddle brushes, round brushes, vent brushes, cushion brushes, and detangling brushes—each type serves different hair textures and styling purposes. Brushes are typically made from synthetic or organic materials, and modern designs often include ergonomic handles, heat-resistant bristles, anti-static technology, and scalp-friendly features.

In the U.S., hair brushes are used not only for everyday grooming but also for professional salon treatments and advanced styling routines. Consumers increasingly seek specialized options such as boar bristle brushes for shine, vented brushes for faster drying, and scalp-stimulating brushes for improved circulation. At the same time, sustainability concerns are pushing demand for eco-friendly and biodegradable brushes made from bamboo, recycled plastics, and natural fibers.

With rising interest in personal grooming, wellness, and appearance, the U.S. hair brush market continues to expand, catering to diverse hair types, age groups, and styling preferences.

Market Growth Drivers

1. Growing Demand for Specialized and Premium Hair Brushes

American consumers are increasingly investing in high-quality and specialized hair brushes that match their specific hair types and styling routines. Premium products such as ceramic round brushes, boar bristle brushes, and advanced detangling brushes are gaining popularity due to their benefits in reducing breakage, improving shine, and enhancing styling results.

Professional salons and hairstylists play a major role in shaping these preferences by recommending high-performance tools to clients. In addition, social media influencers and beauty creators regularly showcase styling routines and product reviews, encouraging consumers to upgrade from basic brushes to premium alternatives.

A notable example of product innovation came in March 2025, when KareCo® introduced two new hair brushes, including a revolutionary blowout brush and a travel-size version of its popular Tangle Buster® Detangler, highlighting how brands continue to expand their portfolios to meet evolving consumer needs.

2. Increased Awareness of Hair Health and Grooming Trends

Hair health has become a major focus for U.S. consumers. People are now more aware that using the right brush can reduce damage, prevent breakage, improve shine, and support scalp health. This has boosted demand for brushes featuring heat-resistant bristles, ionic technology, flexible pins, and scalp-massaging designs.

The growing movement toward natural hair textures and reduced heat styling has also influenced purchasing behavior. Consumers with curly, wavy, or textured hair are actively seeking brushes that can detangle gently without pulling or causing damage.

In August 2024, during National Hair Loss Awareness Month, NULASTIN® highlighted the importance of scalp and hair health, noting that hair loss affects over 50 million men and 30 million women in the U.S. Such awareness campaigns further reinforce the importance of proper grooming tools, including high-quality brushes, in daily hair care routines.

3. Growth of Sustainable and Eco-Friendly Hair Brushes

Sustainability is no longer a niche trend—it is a mainstream consumer expectation. The hair brush market is seeing strong growth in eco-friendly products made from bamboo, recycled plastics, natural rubber, and plant-based fibers. Many brands are also introducing vegan and cruelty-free brushes to appeal to ethically conscious buyers.

In February 2024, KOH-I-NOOR launched eco-friendly hair brushes made from recycled plastics, available in multiple sizes and colors and designed to be recyclable at the end of their lifecycle. This reflects a broader industry shift toward environmentally responsible product design without compromising performance or aesthetics.

As more U.S. consumers prioritize sustainability in their purchasing decisions, eco-friendly hair brushes are expected to remain a strong growth segment within the overall market.

Key Market Challenges

1. Market Saturation and Intense Competition

The U.S. hair brush market is highly competitive, with a wide range of brands offering products across different price points—from affordable mass-market options to premium salon-grade tools. This makes it difficult for new entrants to establish a strong presence.

Established brands benefit from strong brand recognition, extensive distribution networks, and loyal customer bases. At the same time, the presence of low-quality and counterfeit products adds further pressure, forcing companies to differentiate themselves through innovation, branding, and targeted marketing strategies.

2. Volatile Raw Material Prices and Supply Chain Issues

Fluctuations in the prices of raw materials such as plastics, metals, and natural bristles can impact production costs. Global supply chain disruptions, rising transportation expenses, and labor shortages may also increase overall manufacturing and distribution costs.

For eco-friendly brushes, sustainable sourcing often comes at a higher cost than conventional materials, which can put pressure on profit margins. As a result, manufacturers must balance cost efficiency, quality, and sustainability to remain competitive in the U.S. market.

Segment Insights

United States Round Hair Brush Market

Round hair brushes are widely used for blow-drying, volumizing, and styling. Many feature ceramic or ionic technology to distribute heat evenly, reduce frizz, and enhance smoothness. They are particularly popular among professional stylists and consumers who frequently use heat styling tools at home.

Rising interest in at-home hairstyling tutorials and professional-looking results is driving demand for high-quality, heat-resistant round brushes with ergonomic designs and durable materials.

United States Paddle Hair Brush Market

Paddle brushes are known for their ability to detangle, smooth, and straighten hair with minimal effort. Their wide, flat surface makes them ideal for long, thick, or straight hair. Many modern paddle brushes feature cushioned bases and flexible bristles to improve comfort and reduce scalp stress.

Their versatility and gentle performance make paddle brushes a staple in both personal grooming kits and professional salons.

United States Organic Hair Brush Market

The organic hair brush segment is growing as consumers seek natural, chemical-free, and environmentally friendly grooming tools. These brushes are typically made from bamboo, wood, and plant-based bristles, and are often marketed as suitable for sensitive scalps and eco-conscious lifestyles.

With sustainability becoming a key purchasing factor, more brands are expanding their organic and eco-friendly product lines in the U.S. market.

United States Personal Hair Brush Market

Personal hair brushes focus on convenience, affordability, and daily usability. Consumers increasingly prefer multi-functional brushes that can handle detangling, styling, and scalp care. Travel-sized and compact brushes are also gaining popularity, especially among frequent travelers and working professionals.

Features such as anti-static bristles, ergonomic grips, and lightweight designs are becoming standard expectations in this segment.

United States Women Hair Brush Market

The women’s segment represents a major share of the U.S. hair brush market due to diverse styling needs. Women often use multiple brushes for different purposes—detangling, volumizing, smoothing, and finishing.

Demand is strong for specialized brushes that enhance shine, reduce breakage, and support various hair types, including straight, wavy, and curly textures. Social media, beauty influencers, and online reviews heavily influence purchasing decisions in this segment.

United States Men Hair Brush Market

Men’s grooming is no longer limited to basic haircuts. The U.S. men’s hair brush market is expanding as more men invest in hair styling, scalp care, and beard grooming. Brushes designed for short hair, wave creation, and beard maintenance are becoming increasingly popular.

Natural bristle brushes are often preferred for their ability to distribute natural oils and improve hair health. Barbershops and men’s grooming brands play a key role in promoting specialized grooming tools, further boosting market growth.

Regional Insights

East United States Hair Brush Market

The East U.S. market is driven by a diverse and style-conscious consumer base, especially in major urban centers like New York and Washington, D.C. Demand is strong for premium, salon-quality, and innovative brushes, as well as tools designed for natural and textured hair.

Supermarkets, beauty stores, and e-commerce platforms dominate distribution, offering consumers wide product variety and easy access.

West United States Hair Brush Market

The West U.S. market, particularly in cities like Los Angeles and San Francisco, is heavily influenced by sustainability trends and the beauty industry. Eco-friendly and organic hair brushes are especially popular here, reflecting the region’s strong focus on green and ethical consumer products.

E-commerce plays a major role in this region, with consumers favoring online shopping for convenience, variety, and access to niche brands.

Market Segmentation Overview

By Product:

Round Brush

Vent Brush

Paddle Brush

Cushion Brush

Detangling Brush

Others

By Material:

Organic

Synthetic

By Application:

Personal

Professional

By End-User:

Women

Men

Children

By Region:

East

West

North

South

Key Players in the United States Hair Brush Market

The market features several well-established and emerging players, each competing on innovation, quality, and brand strength. Key companies include:

BaByliss (Conair Group Ltd.)

BRAUN (Procter & Gamble)

Conair LLC

CRAVE NATURALS

Denman

Hershesons

Revlon

L'Oréal SA

Mason Pearson

Burmax

These companies are analyzed across four key dimensions: company overview, key leadership, recent developments, and revenue performance, highlighting their strategic positioning in the competitive U.S. market.

Final Thoughts

The United States hair brush market is evolving from a basic grooming accessory segment into a dynamic, innovation-driven personal care industry. With the market projected to grow from USD 651 million in 2024 to USD 1,428.89 million by 2033 at a CAGR of 9.13%, opportunities abound for brands that can successfully blend performance, design, sustainability, and consumer trust.

As grooming habits become more sophisticated and consumers place greater emphasis on hair health, self-care, and eco-conscious living, hair brushes will continue to play a vital role in everyday routines. Companies that invest in product innovation, sustainable materials, and targeted marketing are likely to emerge as leaders in this fast-growing and increasingly competitive U.S. market.