Latest Stories

Most recently published stories in The Chain.

Inside the ERC-20 Standard: How Tokens Work on Ethereum
The rise of blockchain technology has given birth to new forms of digital assets, with the Ethereum blockchain playing a pivotal role in shaping the decentralized finance (DeFi) landscape. Among the many standards that enable Ethereum's token economy, the ERC-20 token standard stands out as a cornerstone of smart contract development and fungible token creation. As one of the earliest token standards introduced on Ethereum, ERC-20 has paved the way for thousands of projects, ICOs, and utility tokens to emerge, creating a new era of programmable assets. Whether you're a developer, investor, or simply a blockchain enthusiast, understanding how the ERC-20 standard works is crucial to comprehending the mechanics behind most tokens in the Ethereum ecosystem.
By Alexei7 months ago in The Chain
How to Capture Investor Attention with a Smart DeFi Token Marketing Campaign
As the DeFi sector evolves at breakneck speed in 2025, blockchain startups are discovering that technical innovation alone is no longer enough. With hundreds of new tokens launching monthly, capturing investor attention requires a holistic marketing approach that bridges storytelling, community engagement, and data-driven tactics. Whether you're preparing for a token launch, already circulating in the market, or seeking to expand post-TGE, your success hinges on your ability to stand out. Smart marketing is not a luxury; it's a necessity to raise capital, build trust, and create sustainable interest among retail and institutional investors alike.
By Gabrielle7 months ago in The Chain
How ERC20 Token Development Services Enhance Your Token’s Performance and Utility
ERC20 token development services play a pivotal role in optimizing the functionality of your token. These services offer a range of features and capabilities that can enhance the utility and efficiency of your token. By leveraging ERC20 token development services, you can customize your token to meet specific requirements and objectives. These services often include functionalities such as smart contract development, token migration, and integration with various platforms and wallets.
By Glenn Phillips7 months ago in The Chain
How to Launch a Tokenized Real Estate Trading Platform – A Complete Guide
Real estate tokenization is rapidly transforming how property investments work. By turning physical assets into digital tokens, real estate becomes more accessible, liquid, and transparent. With its increasing adoption, understanding tokenization’s benefits and market potential has become essential for investors and entrepreneurs alike. In this comprehensive guide, we will explore the process of real estate tokenization, its challenges, business models, technology stack, and market strategies to help you launch a successful platform.
By Lily Arthur7 months ago in The Chain
Recover Funds from Crypto Scam: Top 5 Methods in 2025
Discover how reporting to BrokerComplaintAlert.org, engaging in other recovery services, and exchanges can aid in reclaiming lost assets. Learn the top 5 methods to recover funds from crypto scam in 2025.
By MUHAMMAD SHAFIE7 months ago in The Chain
Crypto Scam Recovery: Your Full Guide to Getting Funds Back
The rise in crypto investments has brought about a corresponding increase in crypto scams. These scams have become increasingly sophisticated, leading to lost or stolen digital assets. Understanding how to recover lost funds is important for victims. In this comprehensive guide, we will walk you through the steps necessary to report the scam, engage with recovery services, and safeguard your sensitive information.
By MUHAMMAD SHAFIE7 months ago in The Chain
How E-commerce Brands Can Boost Sales with Key Opinion Leaders
In today’s fiercely competitive digital landscape, e-commerce businesses are constantly under pressure to find innovative ways to engage with customers, build trust, and drive sales. Traditional advertising approaches frequently fall short of producing meaningful engagement or conversions. This is where Key Opinion Leaders (KOLs) come in. As credible voices in their niche communities, KOLs can influence purchasing decisions by bridging the gap between brands and consumers. Through KOL Marketing, e-commerce brands can access highly targeted audiences, create authentic brand narratives, and drive measurable results across multiple platforms. This strategy not only enhances brand credibility but also generates organic, high-converting traffic in ways that paid ads can’t always achieve. Let’s explore how e-commerce brands can harness the power of KOL Marketing to accelerate growth and dominate their markets.
By Alexei7 months ago in The Chain
Top 7 NFT Marketplace Trends That Will Dominate the Future in 2025
Introduction Are you ready to ride the next wave in digital ownership? As an NFT marketplace development company, understanding the shifts in NFT marketplace trends matters now more than ever. The NFT landscape is evolving rapidly, presenting new opportunities for creators, enterprises, and investors alike.
By robin7 months ago in The Chain
Why Security-First Binance Clone Scripts Are Dominating the Exchange Market in 2025. AI-Generated.
Introduction: The Crypto Boom & Security Evolution Cryptocurrency exchanges have come a long way. From early platforms plagued by hacks and downtime to today’s robust and scalable ecosystems, the focus has shifted to security, scalability, and user trust.
By David Brevis7 months ago in The Chain
How Does Tokenomics Consulting Shape Long-Term Crypto Project Success?
In the rapidly evolving blockchain landscape, where innovation often races ahead of regulation, the long-term sustainability of a crypto project hinges not just on technological prowess or marketing efforts but on the strength of its tokenomics. Tokenomics, or token economics, refers to the strategic design and structure of a project’s native token, encompassing aspects such as supply, distribution, incentives, and governance. With thousands of tokens flooding the market and countless projects vying for investor attention, only those with well-structured economic models can truly stand the test of time. This is where tokenomics consulting plays a pivotal role. Expert consultants combine financial acumen, behavioral insights, and crypto-native knowledge to create resilient frameworks that promote adoption, utility, and value appreciation. As Web3 matures, tokenomics has shifted from a buzzword to a critical pillar of success.
By Gabrielle7 months ago in The Chain
Why Crypto Startups Are Relying on Token Development Services in 2025
In the dynamic world of digital finance, 2025 marks a pivotal point in the maturation of blockchain-based business models. Amid evolving regulatory frameworks, heightened investor expectations, and intense market competition, crypto startups are increasingly turning to token development services as a core enabler of their success. No longer considered a mere technical convenience, these services have become a strategic necessity—streamlining launch timelines, reinforcing security, and ensuring regulatory compliance.
By Glenn Phillips7 months ago in The Chain
How Token Engineering Is Redefining Blockchain Product Development
Token engineering is no longer just a technical concept—it’s the backbone of modern blockchain product design. As the blockchain industry matures, the role of token engineering has expanded far beyond issuing digital assets. It now encompasses everything from economic modeling and incentive design to network governance and long-term ecosystem health. Whether you’re building a decentralized finance (DeFi) protocol, launching a Web3 game, or creating tokenized real-world assets, token engineering is emerging as a foundational discipline that ensures functionality, scalability, and sustainability.
By Lily Arthur7 months ago in The Chain