5 ways, web3 is changing affiliate marketing in 2023
... and how affiliate programs for NFTs can perfectly fit into this evolution.

Web3 and its underlying technology, blockchain, are poised to bring about significant changes in the world of affiliate marketing. Here are five ways in which web3 is set to revolutionize this fast growing industry:
1. Decentralized Affiliate Networks:
the first way in which web3 is set to revolutionize affiliate marketing is Decentralized Affiliate Networks.
The traditional affiliate marketing model relies on centralized networks, such as commission junction, where affiliates can sign up, find affiliate programs and products to promote, and receive commissions based on the sales they generate. However, these centralized networks are subject to local rules, censorship and data breaches, which can be a major concern for affiliates.
With the web3 and its decentralized network infrastructure, affiliates can participate from everywhere in the world, in the network without having to rely on a central authority and give personal data. This means that there is no single point of failure or control, making the network more secure and transparent. Additionally, the decentralized structure of the network means that affiliates will be able in the future, to connect directly with merchants and negotiate their own commission rates, without having to go through a central authority.
Most importantly, in a decentralized affiliate network, affiliates can use digital wallets to store their earnings and receive commissions in an immediate, secure and transparent manner. This will increase the efficiency and speed of commission payments, making the process more attractive to affiliates.
Overall, the decentralization of affiliate networks will provide affiliates with greater control and security in the affiliate marketing process, making it more attractive for people working from home to join affiliate programs while increasing the overall transparency and trust in the industry.
2.Tokenization of Commissions:
The second way in which the web3 is set to revolutionize affiliate marketing is Tokenization of Commissions.
In the traditional affiliate marketing model, affiliates are paid commissions in fiat currency, such as US dollars or Euros. However, this system means affiliate need to have a bank or PayPal account and it include (large) transfer commissions and it take time to transfer, making the process less efficient (or impossible) for affiliates.
With the web3 and its tokenization capabilities, commissions can be paid in tokens such as eth, which can be traded immediately on decentralized exchanges. This will allow for real-time, secure, and transparent payments, making the process more efficient and attractive to affiliates.
Tokenized commissions can also provide affiliates with more flexibility in terms of how they receive their earnings. For example, affiliates can choose to transfer their earnings to a stablecoin, which is pegged to the value of a fiat currency, or to a cryptocurrency that has a higher potential for growth.
Overall, the tokenization of commissions will increase the efficiency and speed of commission payments, making the affiliate marketing process more attractive to affiliates and providing them with greater flexibility in terms of how they receive their earnings.
3. Programmable Affiliate Contracts:
One of the key benefits of web3 is the ability to create programmable contracts on blockchain networks. These contracts can be used to automate the affiliate marketing process, making it more efficient and transparent.
Programmable affiliate contracts allow merchants to set specific conditions and rules for their affiliate programs, such as commission rates, referral periods, and payment terms. Once these conditions are set, the contract automatically executes when affiliates generate sales or referrals. This eliminates the need for manual tracking and reporting, reducing the risk of fraud and errors.
Additionally, programmable affiliate contracts also allow affiliates to easily participate in multiple affiliate programs and keep track of their earnings and commissions in one place. This makes it easier for affiliates to manage their activities and track their performance.
Overall, programmable affiliate contracts provide a new and innovative way for merchants and affiliates to participate in the affiliate marketing process, and are poised to play a significant role in the evolution of affiliate marketing in the web3 era.
4. Traceable Affiliate Payments:
One of the most significant benefits of the web3 is the ability to make transparent and traceable transactions on blockchain networks. This feature is particularly relevant to the affiliate marketing industry, where tracking and reporting of commissions and payments are critical.
In the traditional affiliate marketing model, payments and commissions can be subject to fraud and errors, as well as slow and opaque payment processes. However, the web3 solves these problems by providing a decentralized and transparent payment system.
With web3, affiliates can easily track their earnings and payments, and merchants can have full visibility into the affiliate marketing process. This eliminates the risk of fraudulent activities, reduces the risk of errors, and speeds up payment processes.
Furthermore, traceable affiliate payments provide a new level of transparency and accountability in the affiliate marketing industry. Affiliates can trust that they will be paid accurately and on time, and merchants can trust that their affiliate programs are being managed efficiently and effectively.
Overall, traceable affiliate payments are poised to play a critical role in the evolution of affiliate marketing in web3 era, providing a new level of efficiency, transparency, and accountability to the industry.
5. NFT Affiliate Programs:
With the rise of Non-Fungible Tokens (NFTs), a new type of affiliate program has emerged - NFT affiliate programs. In NFT affiliate programs, affiliates are paid in token commissions to promote and sell the NFTs they like,
NFTs affiliate programs provide affiliates with a new industry to monetize, as NFTs are rising and can be traded on decentralized marketplaces. Affiliates can earn not only commissions, but also valuable NFTs (e.g. The Famous Gang NFT collection) that can be collected, traded, or sold.
Additionally, affiliate programs for NFTs provide artists and NFT platforms with a new way, more secure, to sell their NFTs. It allows to move out from the circle of ‘pseudo” influencers who propose to promote your NFT to “alpha groups” asking you money upfront and delivering nothing in term of sales. Merchants and artists are paying on results which make the affiliate marketing process more attractive and engaging.
Overall, affiliate programs for NFTs provide a new and exciting products category to affiliates and are poised to play a significant role in the evolution of affiliate marketing in the web3 era.
<< TheFamous, an NFTs marketplace focused on Street Culture and Streetwear Drops is one of the first Web3 platform offering an Affiliate program for its NFTs. Check it now and start to earn money promoting NFTs on your social networks. >>
In conclusion, the web3 is set to bring about significant changes in the world of affiliate marketing, offering decentralized networks, tokenized commissions, programmable contracts, traceable payments, and NFT affiliate programs. These changes will increase efficiency, security, transparency, and trust in the affiliate marketing process, making it more attractive to affiliates and marketers alike while opening the door to more people anywhere in the world.
“Work from home” and “making money online” are on the rise on Google search and web3 affiliate marketing for NFTs is in a great position to take a large stake of this new, fast growing, market.
About the Creator
Fred Saurat
I'm a tech entrepreneur and investor with ventures built in web2 and now web3, since two decades.. I'm also passionate about digital art, street culture, and streetwear,




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