United Kingdom Costume Jewelry Market Size and Forecast 2025–2033

The United Kingdom costume jewelry market is accelerating with renewed force, driven by changing fashion cycles, digital retail expansion, and a growing appetite for affordable luxury. According to Renub Research, the UK costume jewelry market is projected to rise from US$ 1.13 billion in 2024 to US$ 1.94 billion by 2033, reflecting a steady CAGR of 6.22% during 2025–2033.

This impressive trajectory reflects not just demand but a cultural shift. British consumers are increasingly embracing expressive, personalized, and sustainable accessories — a shift that continues to redefine how jewelry is purchased, worn, and valued in one of the world’s most fashion-forward nations.

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United Kingdom Costume Jewelry Market Outlook

Costume jewelry — also known as fashion jewelry — refers to stylish accessories crafted from non-precious materials such as plated metals, glass, beads, plastics, enamel, and imitation stones. Unlike fine jewelry, it offers consumers the ability to follow evolving fashion trends at low cost.

In the UK, this category has surged in popularity. The influence of Instagram, TikTok, YouTube stylists, celebrity endorsements, and fashion micro-creators has created a culture of continuous style experimentation. Festivals, nightlife, social events, and rising Gen Z fashion participation have further boosted demand for statement pieces and trend-driven designs.

Affordability, sustainability, and personal expression now intersect in the UK costume jewelry market, giving consumers freedom to experiment with new looks without the financial commitment associated with fine jewelry.

Key Growth Drivers in the UK Costume Jewelry Market

1. Rising Affordability and Fast-Moving Fashion Trends

Affordability remains the core reason behind the expanding UK costume jewelry industry. As fashion cycles speed up, consumers — particularly millennials and Gen Z — prefer jewelry that matches their evolving wardrobe needs without long-term investment.

Social media has amplified this behavior, with influencers promoting accessible statement pieces that instantly trend across digital platforms. Jewelry marketplaces like Katchin, launched in the UK in January 2023 in partnership with Fossil Group and Mirakl, further contribute to increased product availability and competitive pricing.

This accessibility allows consumers to curate collections, mix styles, and frequently rotate pieces, all of which sustain demand for fresh, affordable jewelry.

2. E-Commerce Expansion and the Power of Social Media

Online retail is one of the strongest pillars supporting UK costume jewelry growth. Platforms like Amazon, ASOS, Etsy, TikTok Shop, SHEIN, and high-street fashion websites have amplified consumer access to both global and local jewelry designs.

The launch of AG & Sons’ trade portal in July 2025, offering real-time pricing and streamlined ordering for retailers, signifies how digital transformation is reshaping the industry’s supply chain.

Social media trends heavily drive impulse buying. TikTok and Instagram creators popularize micro-trends — from chunky chains to minimalist gold-plated hoops — creating a continuous cycle of aspiration and purchase.

This synergy between influencers and online stores ensures that costume jewelry remains a fast-selling, trend-responsive product category.

3. Growing Demand for Personalized and Sustainable Jewelry

Personalization and sustainability are becoming significant decision-making factors for UK buyers.

Consumers increasingly seek jewelry that holds sentimental or symbolic meaning. Demand has surged for:

Initial necklaces

Personalized rings

Zodiac pendants

Name bracelets

Birthstone accessories

Meanwhile, sustainability-focused shoppers prefer jewelry crafted from:

Recycled metals

Eco-conscious packaging

Lab-grown stones

Hypoallergenic materials

Brands like Jewells, which opened its first UK stores in 2025 offering demi-fine eco-friendly jewelry, reflect this shift. Their focus on lab-grown diamonds and sustainable materials aligns perfectly with the UK’s ethos of conscious consumerism.

Key Challenges in the United Kingdom Costume Jewelry Market

1. Market Saturation and Limited Differentiation

The UK costume jewelry industry is highly competitive, with hundreds of brands — from global fast-fashion giants to independent artisans — vying for market share. This saturation leads to:

Product overlap

Narrow differentiation

Price wars

Reduced brand loyalty

Cheap imports intensify this issue, making it harder for local brands to maintain margins unless they introduce clearer value propositions such as design innovation, sustainable materials, or niche specialization.

2. Durability Concerns and Quality Limitations

Many consumers associate costume jewelry with limited durability, tarnishing, or skin sensitivity. Issues related to:

Nickel allergies

Plated finishes wearing off

Poor-quality stones

Breakage

continue to challenge consumer perception.

In an era where sustainability and quality matter more than ever, brands must emphasize transparency, hypoallergenic materials, and improved craftsmanship to retain customer confidence. Without this shift, repeated purchases may decline.

Market Analysis by Product Category

United Kingdom Costume Ring Jewelry Market

Rings remain one of the most dynamic costume jewelry categories in the UK. Highly favored by young consumers, they range from:

Stackable minimalist rings

Crystal and enamel rings

Personalized initial rings

Statement cocktail rings

Online retailers frequently release new collections, keeping consumers engaged. Despite durability concerns, rings remain extremely popular due to their affordability and ability to complement both casual and occasion wear.

United Kingdom Costume Bracelet Jewelry Market

Bracelets — including charm bracelets, bangles, cuffs, and chain bracelets — appeal to consumers looking for stackable, customizable accessories. Bracelets are also major gifting items, especially during seasonal events, making them a dependable driver of sales.

Fashion retailers leverage cultural trends, meaning bracelet styles often shift with pop culture, festivals, and lifestyle trends.

United Kingdom Costume Necklace Jewelry Market

Necklaces dominate the UK costume jewelry segment due to their versatility. Popular designs include:

Layered gold-tone chains

Name necklaces

Pendant necklaces

Statement chokers

Necklaces also benefit from heavy social media influence, where stylists frequently showcase layered looks that inspire consumer demand.

Market Analysis by Distribution Channel

United Kingdom Offline Costume Jewelry Market

Despite digital growth, offline retail remains essential. Physical stores — including high-street brands, department stores, and independent boutiques — offer consumers:

The ability to try on jewelry

Immediate purchase

Attractive in-store displays

Seasonal events like Christmas, Mother’s Day, and Valentine’s Day generate strong in-store sales. To stay competitive, many retailers have embraced omnichannel strategies, merging physical shopping with digital promotions.

United Kingdom Online Costume Jewelry Market

The online channel continues to grow rapidly as consumers shift toward convenience, wider selection, and trend access. Mobile shopping, influencer recommendations, and fast delivery options drive strong online adoption.

E-commerce is particularly important for:

Young consumers

Urban buyers

Trend-driven purchases

Etsy, ASOS, and TikTok Shop have also made it easier for small businesses and creators to scale quickly.

Market Analysis by End User

Women’s Costume Jewelry Market

Women dominate costume jewelry consumption in the UK. Key factors include:

A desire for trend-oriented accessories

High levels of self-purchasing

Strong gift culture

Sustainability preferences

Women increasingly seek jewelry that reflects personal identity, including symbolism, initials, or meaningful motifs.

Men’s and Children’s Costume Jewelry Market

While still smaller, the men’s costume jewelry segment is growing — led by demand for:

Chain necklaces

Bracelets

Rings

Streetwear accessories

For children, the market thrives on gifting culture and themed designs featuring characters, animals, and vibrant materials. Safety and hypoallergenic materials remain priority features for parents.

Regional Insights

London Costume Jewelry Market

London is the UK’s fashion epicenter and the largest market for costume jewelry. Its fast-paced style culture, multicultural population, and retail diversity make it the trend-setting region in the country.

Scotland Costume Jewelry Market

Scotland blends heritage designs — including Celtic motifs — with modern trends. Tourism, craft markets, seasonal festivals, and gifting culture contribute to its strong regional demand.

Market Segmentation

By Product

Ring

Earring

Bracelet

Necklace

Others

By Distribution Channel

Offline

Online

By End User

Men

Women

Children

Top Regions

London

South East

North West

East of England

South West

Scotland

West Midlands

Yorkshire & the Humber

East Midlands

Others

Top Companies Covered (with 5 Viewpoints Each)

Louis Vuitton Malletier SAS

CARTIER

Sabika

Yanbal

Richline Group, Inc.

STELLA & DOT

Lulu Ave

Giorgio Armani S.p.A.

Final Thoughts

The United Kingdom costume jewelry market is in the midst of a transformative decade. Rapid fashion cycles, the rise of social media style culture, and digital retail innovation are reshaping consumer expectations. As sustainable materials, personalization, and affordability continue to drive purchasing behavior, the market is poised for consistent growth through 2033.

Brands that can differentiate through innovation, eco-conscious design, and strong digital presence will capture the greatest opportunities in this thriving and evolving industry.