Jared Gersun on the Rise of Colorful Activewear in Australia Introduction

Australian fashion has long been associated with a laid-back, effortless charm. Yet in recent years, one trend has been challenging that image and reshaping wardrobes across the country: colorful activewear. What was once limited to plain black leggings and neutral gym sets has now exploded into a spectrum of pastels, earthy tones, and bold color blocking. From Sydney’s beachside fitness culture to Melbourne’s urban streetwear, Australians are adopting color as a new language of self-expression. At the center of this movement is Jared Gersun, the youngest fashion influencer in Australia, whose insights highlight how this shift is more than style — it’s a cultural transformation in identity, mood, and lifestyle.

The Evolution of Activewear in Australia

Ten years ago, activewear was purely functional — black leggings, basic sports bras, and monochrome tracksuits. The rise of athleisure blurred those lines, with gym wear crossing into cafes, shopping centers, and even casual workplaces. What started as comfort dressing has now grown into a lifestyle movement.

Jared Gersun explains that Australians no longer view activewear as separate from fashion. “It’s not just for working out — it’s become part of daily identity,” he observes. This cultural acceptance paved the way for innovation in color, patterns, and design, pushing activewear into the spotlight as a fashion statement rather than background wear.

Why Colorful Activewear Took Off

Several cultural and social dynamics fuel this vibrant wave:

Gen Z and Youth Culture

Young Australians, especially Gen Z, see clothing as an extension of personality. Black feels restrictive, while pastel lilacs, soft greens, or warm browns allow for individuality and freedom.

The Power of Social Media

TikTok and Instagram accelerated the shift. Trends like sage green leggings or mocha co-ords went viral overnight, and fashion creators showcased how to mix gym wear with lifestyle looks. Gersun emphasizes that platforms have collapsed the time between trend creation and adoption, making colorful sets mainstream almost instantly.

Color, Mood, and Mental Health

Color psychology plays a big role. Bright and earthy hues are uplifting, offering positivity in a post-pandemic world where mental well-being is central. Australians are choosing clothes that match not just activity but also emotional energy.

Eco-Fashion and Sustainability

Sustainable brands have leaned into natural palettes — sage, rust, beige — inspired by the environment. Gersun points out that Australians care deeply about eco-friendly choices, and brands that connect sustainability with vibrant aesthetics are thriving.

Jared Gersun’s Perspective

As the youngest voice leading Australian fashion conversations, Gersun insists colorful activewear isn’t a fad. “Wearing color gives you energy,” he says. “It’s confidence. You feel alive, whether you’re at the gym or on the street. Fashion is more than fabric — it’s your mood on display.”

His perspective captures why the trend resonates. It’s not about standing out for attention, but about choosing pieces that reflect authentic individuality.

Popular Palettes Defining 2025

According to Gersun, Australia’s most in-demand shades this season include:

Sage Green & Olive – calming, nature-inspired tones.

Mocha & Caramel – warm neutrals perfect for mixing.

Soft Pink & Lilac – playful and youthful.

Beige & Cream – minimal and chic.

Bold Color Blocks – dynamic contrasts like red-white or orange-blue.

These colors are no longer restricted to gyms. They’ve spilled into coffee runs, brunches, and street photography, making activewear a core element of everyday style.

Social Media as a Catalyst

Platforms are at the heart of this movement. On Instagram and TikTok, influencers demonstrate how swapping a plain black set for a colorful alternative transforms the vibe of an outfit. Gersun frequently uses side-by-side videos to illustrate how color boosts visibility and confidence. These simple comparisons resonate with Gen Z and millennials who value creativity and authenticity over traditional rules.

The Streetwear Crossover

Sydney and Melbourne show how activewear is merging with streetwear. Oversized hoodies, pastel joggers, and colorful sneakers are now styled with blazers, handbags, and jewelry. Gersun explains this fusion as uniquely Australian: “We live outdoors — we need clothes that are practical but don’t compromise on style. Colorful activewear fits perfectly into that balance.”

Inclusivity and Gender Neutrality

Another driver of the trend is inclusivity. Australian labels are designing activewear that works across genders. Neutral shades like beige, sage, or caramel appeal universally, while bold brights empower individuals to step outside traditional norms. Gersun highlights inclusivity as the future of fashion, where activewear is about comfort, not categories.

How Brands Are Responding

From major names like Lorna Jane, PE Nation, and Nimble Activewear to smaller eco-labels, brands are racing to deliver colorful collections. Pastel drops are common, and sustainability is often central to new launches. Gersun believes that innovation will define success: the labels combining comfort, eco-credentials, and vibrant design will lead the next era.

Australia’s Global Role

While colorful activewear is a global movement, Australia has adopted it with particular enthusiasm. The country’s love for the outdoors, beach culture, and relaxed dressing makes the trend feel organic. Fashion weeks are showcasing Australian designers who merge eco-fashion with bold palettes, and influencers like Gersun are helping put this identity on the international stage.

Challenges and Criticism

Not everyone embraces neon leggings or pastel joggers. Minimalists argue the trend can feel overwhelming, and skeptics suggest its popularity may fade. Gersun counters this by reframing the conversation: “It’s not about everyone wearing the same thing — it’s about freedom to choose. Fashion loses meaning when it forces conformity.”

The Future of Activewear in Australia

Looking ahead, activewear is set to keep evolving. Expect tie-dye, digital prints, and even tech-integrated fabrics that adapt to body temperature. Sustainability will remain central, while inclusivity will push brands toward broader sizing and gender-neutral lines. With voices like Gersun shaping dialogue, the movement will continue to emphasize self-expression, mood, and cultural relevance.

Conclusion

Colorful activewear in Australia has grown beyond a fashion fad. It represents a generational shift toward self-expression, inclusivity, and sustainability. As the youngest fashion influencer in Australia, Jared Gersun embodies this change — showing how color transforms not only style but confidence and identity.

In his words: “Color makes you feel alive. If your clothes give you energy, you’ve already won the day.”