interview
Interviews with alcohol industry folk, including both major players and behind-the-scenes drink makers, alcohol advertisers, bartenders and beyond.
Distiller Extraordinaire Dave Pickerell
When I sat down with Dave Pickerell at Bourbon and Beyond in Louisville, I had no idea it would be one of his final interviews. The 62-year-old had been frequently called the one of the founding fathers of craft distilling, partially for his involvement in recreating George Washington’s whiskey, but mostly for his masterful skills with spirits.
By Marcia Frost7 years ago in Proof
Interview with Stephen Amell and Andrew Harding's Nocking Point. Top Story - July 2017.
Men only drink beer and women only drink wine. Right? Wrong. Arrow actor Stephen Amell and longtime friend Andrew Harding stand behind the ideology that dudes can still be dudes and drink wine. In 2012 they created Nocking Point Wines, a winery located in Walla Walla Valley, now home to the popular tri-monthly subscription box service The Wine Club.
By Natasha Sydor9 years ago in Proof
Interview with Staci Wanichek, CEO of Wine Away
Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.
By Proof Staff9 years ago in Proof


