United States Pet Food Market Trends & Summary

The United States pet food market is undergoing a period of remarkable growth, reflecting a larger cultural shift where pets are increasingly viewed as members of the family rather than mere companions. According to Renub Research, the market is projected to rise from US$ 44.66 billion in 2024 to an impressive US$ 64.17 billion by 2033, expanding at a CAGR of 4.11% between 2025 and 2033. This surge is a result of increasing pet ownership, growing interest in premium and organic products, and rising consumer focus on pet health and wellness.

As more Americans embrace pet parenting, the market continues to evolve—fueled by innovations in nutrition, digital transformation, and a powerful emotional connection between owners and their pets.

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A Changing Landscape: Evolution of the U.S. Pet Food Market

Pet food in the United States today extends far beyond basic nutrition. It encompasses a diverse array of products designed to address animals’ age-specific, breed-specific, and health-specific needs.

From dry kibble and wet food to raw, freeze-dried, and functional formulations, the U.S. market offers options tailored to weight management, food allergies, sensitive digestion, joint health, and more. The rise in pet humanization—treating pets as family members—has led to a thriving demand for premium, organic, and specialty offerings.

This shift is strongly supported by rising pet ownership rates. As of 2024, 66% of U.S. households, or 86.9 million homes, include a pet. Dogs remain the most popular choice at 65.1 million homes, followed by cats at 46.5 million. This expanding pet population directly contributes to increased spending on food, treats, supplements, and veterinary nutrition products.

The American Pet Products Association (APPA) reported that in 2022, Americans spent a record $123.8 billion on their pets—$58.1 billion of which was directed toward pet food and treats alone. This trend underscores a flourishing market with strong long-term potential.

Growth Drivers in the U.S. Pet Food Market

1. Humanization of Pets and Premiumization

The emotional bond between U.S. consumers and their pets is deepening. Pet parents are more willing than ever to invest in high-quality food options that mirror human dietary preferences—such as organic, grain-free, high-protein, non-GMO, and functional formulations.

Premiumization is rising across all segments, with many owners increasingly selecting products that align with their own wellness-focused lifestyles. Brands focused on natural ingredients, transparency, and scientific formulations are capturing significant market share.

2. Increasing Focus on Pet Health and Wellness

Just as human wellness trends have reshaped food consumption, pet nutrition trends are rapidly evolving. Health-focused formulations—whether for digestive support, joint strength, weight management, or allergy control—are increasingly in demand.

The rising incidence of pet obesity and lifestyle-related conditions has also boosted demand for veterinary-prescribed diets and functional foods.

A notable market development came in April 2024, when Cymbiotika launched a line of pet supplements, including Probiotic+, Calm, Hip & Joint, and Allergy & Immune Health, using premium-grade ingredients. This aligns with the broader shift toward preventive pet healthcare.

3. Rise of E-Commerce and Digital Transformation

Perhaps no channel has transformed the pet food industry as dramatically as e-commerce. Platforms such as Amazon, Chewy, and Walmart have capitalized on consumers' desire for convenience, subscription-based deliveries, and competitive pricing.

Subscription services, particularly for dog and cat food, have eased replenishment cycles and fostered brand loyalty. Meanwhile, online reviews, ingredient transparency, and personalized recommendations have empowered consumers to make more informed purchases.

In October 2024, Stella & Chewy’s launched its first direct-to-consumer e-commerce platform featuring nearly 100 raw and freeze-dried products—underscoring the sector’s digital momentum.

Key Challenges Affecting Market Growth

1. Fluctuating Raw Material Prices

Supply chain disruptions, inflation, and climate impacts contribute to inconsistent pricing for proteins, grains, and natural ingredients. These fluctuations challenge manufacturers—especially smaller brands—to maintain premium quality without imposing sharp price increases.

2. Regulatory and Compliance Pressures

The U.S. pet food ecosystem is governed by stringent regulations set forth by the Food and Drug Administration (FDA) and AAFCO. Requirements for ingredient safety, labeling accuracy, and quality testing add substantial production costs. For emerging brands, compliance challenges can act as barriers to entry.

Market Analysis by Segment

United States Dog Food Market

With dogs being the most popular pets in the U.S., the dog food segment remains the industry's largest revenue generator. Owners increasingly seek food tailored to their pet’s breed, age, and health condition.

Functional foods addressing joint health, skin issues, digestion, and weight control are gaining strong traction. Another rising trend is the demand for raw and freeze-dried dog diets that mimic ancestral feeding patterns.

In 2023, Royal Canin introduced its SKINTOPIC range for dogs, aimed at managing atopic dermatitis. Meanwhile, Mars Incorporated expanded its premium brand portfolio by acquiring Champion Petfoods.

Research and development investment is also increasing. Mars’ 2023 collaboration with the Broad Institute to build an open-source genome database for cats and dogs signals a new era of precision nutrition.

United States Dry Dog Food Market

Dry dog food continues to dominate U.S. sales due to its affordability, convenience, long shelf life, and broad availability. Premiumization also extends into this segment, with rising demand for:

Grain-free kibble

High-protein formulas

Life-stage–specific nutrition

Probiotic-infused dry food

In December 2024, Kismet, a luxury pet lifestyle brand, announced the launch of its dry food and treats on Chewy, allowing nationwide access to their high-end offerings.

United States Cat Food Market

Cat ownership is increasing steadily in the U.S., and with it, the demand for high-quality cat nutrition. Cats require specialized diets taking into account hydration, kidney health, and protein needs.

While wet cat food remains highly popular for its hydration benefits, dry cat food is still favored by many for convenience. Grain-free, high-protein, and natural ingredient formulas are trending upward.

In February 2025, Fancy Feast introduced Gems, offering a pyramid-style paté topped with gravy—designed for optimal palatability and ease of serving. This innovation reflects the broader trend toward gourmet and sensory-enhanced cat foods.

United States Cat Snacks & Treats Market

The cat treats market is booming as owners increasingly indulge their pets and use treats for training or bonding. Demand is growing for:

Functional treats (dental care, hairball control, joint care)

Freeze-dried meat treats

Vegan and plant-based snacks

In October 2023, CULT Food Science Corp. launched Noochies!, North America’s first vegan freeze-dried cat snacks. This reflects a new frontier in ethical and plant-based pet nutrition.

Distribution Channels

Specialized Pet Shops

These stores remain vital for premium brands, offering expert guidance and exclusive specialty products. They outperform mass retailers in niche segments such as raw diets, therapeutic foods, and eco-conscious brands.

Online Sales Channel

The fastest-growing and most disruptive channel in the market, e-commerce platforms dominate pet food sales due to:

Subscription models

Doorstep delivery

Personalized recommendations

Access to a wider product range

COVID-19 further accelerated this shift, making online purchasing a lasting habit for millions of pet owners.

United States Pet Food Market Segmentation Overview

By Animal Type

Dog Food:

Dry Food

Wet Food

Snacks & Treats

Others

Cat Food:

Dry Food

Wet Food

Snacks & Treats

Others

Other Pets (birds, fish, small mammals):

Dry Food

Wet Food

Snacks & Treats

Others

By Distribution Channel

Supermarkets & Hypermarkets

Specialized Pet Shops

Online Sales

Others

Key Players Shaping the Market

The competitive landscape includes global giants and specialized brands. Key companies include:

J.M. Smucker

General Mills (Blue Buffalo)

Tyson Foods

Colgate-Palmolive (Hill’s Pet Nutrition)

DS Holdings, Inc.

Central Garden & Pet

Nestlé (Purina)

Archer Daniels Midland

These companies focus on innovation, mergers & acquisitions, precision nutrition, and expanding digital sales channels.

Final Thoughts

The United States pet food market is entering a transformative decade, driven by premiumization, health-focused formulations, and e-commerce expansion. As pet parents continue to prioritize quality nutrition and holistic wellness, brands that innovate, maintain transparency, and address individual pet needs will lead the market.

With spending at an all-time high and ownership rates continuing to rise, the future of the U.S. pet food industry remains incredibly promising—with growth opportunities spanning digital commerce, functional nutrition, alternative proteins, and personalized diet solutions.