How to sell a pet

1. Live pets need to bring in at least 50% of the monthly income in order to break even in a pet shop on the high street. If the turnover continues to decline, the shop can hardly survive for more than half a year.

2. Your pet store is located on the commercial street, so you don't need to worry about the customer flow. The current situation is mainly due to the conversion rate. Improving conversion rates can be done in several ways: by optimizing in-store displays, controlling pet breeds, pricing based on cost, and using a few purchase hacks.

3. Optimize the in-store display first. Move the pet display cabinet to the position near the store door and the French window. It is best to see your pet when you pass by on the street, so as to attract people into the store in the first time.

4. The vacancy rate of pet display cabinets should not exceed 30%, because when guests enter the store and find many empty cabinets, they will wonder whether the store is going to turn yellow. .

5. Do not put pets of the same breed in the same row or column, which will appear to be too few varieties and reduce the freshness that customers want to enter the store. For example, if you have cats in the same row, put cats of different breeds, or better yet, cats and dogs of different breeds in one row.

6. Next, determine the breed and number of pets. I suggest you prepare at least 5 kinds of cats and 5 kinds of dogs, otherwise the audience will be narrow and many customers who want to buy will lose. For example, some people only like German cat, the store just do not have, missed the opportunity to clinch a deal.

7. Here's another guest tip: Buy an adult show-level Muppet or Maine Coon as a store pet. These two breeds of cats have a good personality, will take the initiative to clingy people, let a person can not help but touch a touch, one after another may improve customers stay in the store, so that sales staff have more time to promote pets.

8. When it comes to pricing, the conventional price of living pets is 1.5-3 times the cost price, which can be adjusted according to the purchasing power of nearby people.

9. You may also think about lowering the price of your pet to attract customers, but I recommend selling the pet for the full price and giving away the pet supplies. Because discounted pet prices cut into profits from living pets, gifting is just what first-time pet owners need. It is recommended that the value of the gift should not exceed 10% of the purchase price of the pet.

10. For example, if a customer buys a cat for 5,000 yuan, you can give them about 500 yuan of goods, usually cat litter boxes, cat litter, cat food and so on. If the value of the gift is too large, it may make the guest doubt, think "you are so generous to give me so much, is it your pet price is a huge profit, send so much you can earn a lot, I buy a loss". As for what goods to send, it is suggested that customers choose by themselves, and do not withdraw more or less.

11. Here are some tips to help you make a deal: Pay attention to passers-by who stop to look at the animals. If they stop for a minute or two, they are very interested.

12. If you catch a customer looking at a pet for more than five seconds after they come into the store, invite them to hold the pet after disinfection. You should not underestimate this action, also do not fear that it will frighten the small animals -- the main force of buying pets is often the first time pet owners, about 70% of them are impulse consumption, 30-50% of them decide to buy a pet when holding it, especially female customers, especially easy to close a deal at this moment.

13. You can also write personified copywriting on beautiful cards next to the pet cabinet to catch customers' love. For example: I can accompany you to eat and sleep, no longer lonely; Work hard all day, touch I can decompress it; I'm cute and have the potential to become a Douyin celebrity. Please take me home.

14. Last but not least, every day before business, pets sold on that day need to wipe their eyes to ensure that they are clean and welcome customers in the best state. The living cabinet should also be cleaned. There should be no excrement, cat litter and miscellaneous hair in the cabinet. The glass should be cleaned thoroughly to reflect the professionalism of the shop.