The silent eye of social media

We live in the age of visibility. Everyone is trying to get noticed, to promote themselves, to stand out. But few ask themselves a fundamental question:

Who is really watching? And more importantly: why?

Because the truth — the uncomfortable, silent one — is this:

On social media, many people look at you, but very few truly see you.

Even fewer actually support you.

The stage and the silent audience

You post an achievement, a creation, an idea. You put your heart into it.

And the numbers are clear: the views are there. But the likes? The comments? The support? Nothing. Yet, just post a picture of your dog or a plate of pasta, and the reactions pour in. Why?

Because people want to see you as “normal”, on their level. They don’t want to feel compared. When you post a project, an accomplishment, a brilliant idea, that post becomes uncomfortable.

Your “friends” watch in silence. They don’t write, don’t celebrate with you, don’t congratulate you. Because your success — big or small — becomes a mirror too honest. It reflects their own stagnation, their fears, their envy.

People who know you in real life often struggle to be happy for what you do. Not because they’re bad — but because your success reminds them of their failures. Your courage, their inertia. Your voice, their silence.

So they stay quiet. They watch. They don’t engage. But they remain there. Always present. Always watching.

Social media as walls, not windows

We were fooled into thinking social media were bridges. That connection meant unity. But for many, they’re just a way to monitor from a distance, without showing up. A stage where a few perform and many silently judge.

Those who really know you often can’t stand to watch you grow without feeling diminished. And instead of joining your joy, they remain spectators. Not out of malice — but because not everyone knows how to love someone else’s light without fearing it will dim their own.

True power doesn’t need to be displayed

Have you noticed that the wealthiest people, true leaders, the most influential entrepreneurs are barely present on social media? And if they are, it’s not them speaking. Their profile is run by staff, by an agency, by an algorithm.

Because those who truly have power don’t seek visibility. They don’t crave approval. They don’t measure their worth by likes.

So is it worth staying? That’s the real question. Is it worth sharing your soul with those who don’t know how to receive it? Is it worth showing your creations to an audience that scrolls but doesn’t feel?

Maybe not. Or maybe yes — but only if you know why you’re doing it.

Sow elsewhere

Maybe it’s time to speak to those who truly want to listen.

To write for those who resonate with your frequency, not for those who follow you out of inertia. Maybe it’s time to build your real home elsewhere: on a blog, in a newsletter, in a book, in a voice that needs no filters. Because a real audience is not afraid to applaud. And those who truly love you don’t just watch you in silence. They walk beside you.

Conclusion

You sell little on social media — especially if you’re selling yourself as a professional. Because those who know you often don’t support you.

They’re not there to rejoice with you. They’re there to see whether you’ll make it — and maybe even hope that you won’t.

But keep going. Write. Create. Act.

Because even those who silently try to hold you back are still forced to watch. And one day — even without saying a word — they’ll have to admit to themselves that you were right to believe in it.

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