Alexander Yakush, Founder of Avix Jets and Morfi Matrix, Announces Launch of New PR Agency

Alexander Yakush, serial entrepreneur, founder of Avix Jets, a private aviation company, and Morfi Matrix, has officially announced the launch of his third business — Avix Growth PR, a PR and media production agency. This new venture focuses on comprehensive creation and promotion of personal brands for entrepreneurs, creators, and company founders.

In today’s digital economy and social media-driven world, business success increasingly depends not only on the quality of products or services but also on the strength of the founder’s personal brand. Understanding this deeply, Alexander Yakush — an experienced serial entrepreneur with a rich history of developing projects since 2013 — has announced the launch of his third major business initiative: Avix Growth PR, a full-scale PR and media production agency specializing in comprehensive personal branding solutions for entrepreneurs, creators, and company founders.

The Beginning: Alexander Yakush’s Entrepreneurial Journey Starting in 2013

Alexander’s entrepreneurial journey began back in 2013. Since then, he has steadily built his skills, gained experience, and developed a unique understanding of market dynamics and technologies. This long path has included various businesses, startups, and projects that allowed him to immerse himself deeply in management, marketing, and innovation fundamentals.

Through years of practice, Alexander learned to spot opportunities where others see obstacles and to quickly adapt to changing market conditions. This ability has enabled him not only to survive but also to create successful and scalable enterprises.

The Birth of Avix Jets and Morfi Matrix — 2025 Marks the Start of New Companies

In 2025, Alexander founded two innovative companies simultaneously — Avix Jets and Morfi Matrix.

Avix Jets is a private aviation company operating in the brokerage and charter services market. In an era of growing demand for personalized and comfortable travel, Avix Jets offers clients an exclusive service that combines high safety standards, a personalized approach, and modern technological solutions for booking and managing flights.

Morfi Matrix is a software development company focused on integrating artificial intelligence into business processes. Morfi Matrix creates adaptive AI solutions that help businesses automate tasks, improve efficiency, and make more informed decisions based on data analysis.

These two companies reflect Alexander’s synergy of experience: on one hand, a traditional sector with high standards — aviation; on the other, cutting-edge technologies and AI shaping the future of business.

The Next Step — Launching Avix Growth PR: A Comprehensive Agency for Personal Branding

Understanding the critical importance of visibility and recognition in today’s business landscape, Alexander took the next strategic step by creating Avix Growth PR — an agency dedicated to building and promoting personal brands.

Avix Growth PR offers a comprehensive suite of services that goes beyond classic PR, including:

Strategic media placements — publishing on highly indexed platforms such as Google News and Yahoo News, plus interviews on popular outlets, enhancing trust and visibility.

Professional biographies and branded content — crafting authored texts that tell the client’s story, highlight expertise, and build positive perception.

Personal website development — digital “homebases” for audience communication and reputation management.

Publishing books on Amazon — short-form books that establish expert status and extend influence globally.

Massive video content production — creating up to 1,000 vertical videos optimized for social media platforms (TikTok, Instagram Reels, YouTube Shorts, and Facebook), helping maintain audience attention and increase engagement.

Wikipedia page creation and maintenance — a key tool for boosting authority and confirming status.

Access to Tier 1 media outlets — placements in top-tier media such as Fox and LA Weekly to maximize reach.

Multilingual and International Approach

Avix Growth PR serves both English- and Russian-speaking clients, offering full support in both languages. This enables the agency to reach global markets and build bridges between diverse audiences and cultures.

Why Personal Branding Is the Key to Success in the 21st Century

The digital era has fundamentally changed the rules of the game. Today, consumers and investors increasingly focus on the personality behind the business, not just the company itself. A strong personal brand influences trust, perception, and even the price of products or services.

A person’s brand is their story, reputation, expertise, and communication style combined to create a unique market position. A well-developed personal brand opens doors to new partnerships, funding, business expansion, and much more.

Avix Growth PR helps clients build and manage strong, recognizable, and, most importantly, authentic brands.

Innovation and Technology at the Core

Leveraging experience in IT and artificial intelligence through Morfi Matrix, Avix Growth PR integrates modern technologies into its processes:

AI audience analysis and content optimization — to create relevant and effective media products.

Marketing campaign automation — simplifying complex project management and speeding market response.

Real-time reputation monitoring and management — enabling prompt reactions to mentions and shaping a positive image.

Vision for the Future and Ambitions

Alexander Yakush and his team envision Avix Growth PR not just as a PR agency but as an ecosystem that combines technology, creativity, and strategy to maximize client success.

Plans include expanding service offerings, launching educational programs, developing proprietary IT solutions for brand support, and forming strategic partnerships with global media and technology companies.