7 Ways to Build Your Personal Brand Through Outreach

By sharing content online, you can create an online character that reflects your personal values ​​and professional skills. Even if you only use social media occasionally, what you create, share, or respond to will fuel that public narrative. The way you act online is just as important as your offline behavior, especially when it comes to your digital marketing career.

1. Completely update your social media accounts

Select the social media account(s) you want to focus on and delete any old accounts you no longer use. With the networks you use, make sure all your information is complete and correct. This will help you direct and increase traffic to networks that present yourself and your business.

2. Define your specialty

Is it time to try more? Think about the type of content you created that your followers interacted with the most? Can you replicate this with other similar content or use something to re-engage? The more unique and engaging content you create in your chosen field of expertise, the more your followers will see as a leader in your chosen field.

3. Share content regularly

In the early days of social media, the more you post, the more engagement you can get. However, these days, excessive posting leads to fatigue and irritability. You want to keep the lines of communication open with your audience, but you also don't want to share so much that you seem desperate. Sweet spot is propagated about 3-4 times a week for individuals.

4. Import your contacts

You might be surprised how many people you already know on the social networks you use. There may be dozens or even hundreds of people you haven't contacted yet. Import your email contacts from Gmail or Outlook or contacts from your phone book to social networks to see how many contacts are missing. LinkedIn, Instagram, Facebook and Twitter allow you to import a certain number of contacts for free.

5. Keep Social Posts Positive and Attractive

Your goal is to create an unstoppable personal brand online, but you need to make sure that it reflects who you are. While you now know some of the things to do on social media, do you know what not to do to maintain a positive social impression?

See your interactions and content as a summary of your work and as a mirror of your professional approach and public personality. Creating engaging content requires a fresh approach to the types of updates you share with your network. Do not be afraid to talk about your achievements or add interesting anecdotes from your personal life (for example, travel and hobbies are suitable). After all, social media is primarily about individuals.

6. Keep your brand voice, image and tone of voice consistent

You may have already discovered the importance of sticking with your specific personality. If a popular political commentator suddenly and drastically changes his party, he will undoubtedly lose many admirers overnight. You also need to be consistent with your ideas and the way you present them so that they are memorable and trustworthy.

Finding the tone of voice that works for your brand can take some experimentation, but there are personal brand guides you can use to find the best solution for you. It's not easy to say "I want to be fun," you have to develop your ideas to support your approach.

7. Study of influencers

Networking and collaborating with influencers is a great way to introduce your brand, but it takes time. You need to spend some time building relationships with influencers before they see you as an expert.

LinkedIn is a great place to find and connect with other experts in your field, as well as many influencer marketing tools. Once you've found the best influencers in your area, analyze their networks, posting habits, and content to see what you can do best.