United States Hair Brush Market Size and Forecast 2025–2033

Introduction

The United States hair brush market is experiencing a notable transformation as consumer preferences shift toward premium grooming tools, sustainable materials, and hair-health-focused styling solutions. Once considered a basic personal care accessory, the modern hair brush has evolved into a specialized beauty instrument designed to enhance scalp health, reduce hair damage, and deliver professional-grade styling results at home.

According to Renub Research, the United States hair brush market was valued at USD 651 million in 2024 and is projected to reach USD 1,428.89 million by 2033, expanding at a robust compound annual growth rate (CAGR) of 9.13% between 2025 and 2033. This impressive growth reflects rising grooming awareness, increased spending on premium beauty tools, and rapid innovation in brush materials and designs.

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From eco-friendly bamboo brushes to advanced ionic and ceramic styling tools, the U.S. hair brush market is being reshaped by technology, sustainability, and personalization.

United States Hair Brush Market Overview

A hair brush is an essential personal care product designed to detangle, style, smooth, and condition hair. Available in multiple forms such as paddle brushes, round brushes, vent brushes, cushion brushes, and detangling brushes, each type serves a specific hair texture or styling function.

In the United States, hair brushes are widely used for daily grooming, professional salon treatments, and specialized hair care routines. Consumers increasingly prefer brushes that offer ergonomic grips, anti-static properties, scalp-stimulating features, and damage-reducing bristles. Natural bristles such as boar hair remain popular for enhancing shine, while synthetic and heat-resistant materials dominate professional styling applications.

With growing emphasis on hair health, sustainability, and convenience, the U.S. hair brush market continues to expand, catering to diverse hair types, age groups, and grooming preferences.

Key Growth Drivers in the United States Hair Brush Market

Rising Demand for Premium and Specialized Hair Brushes

American consumers are increasingly investing in high-quality and specialized hair brushes tailored to their individual hair needs. Products such as ceramic round brushes, boar bristle brushes, and advanced detangling brushes are gaining popularity for their ability to minimize breakage, enhance shine, and improve styling outcomes.

Professional salons play a crucial role in influencing purchasing behavior by recommending salon-grade brushes to clients for at-home maintenance. Additionally, social media influencers, hairstylists, and beauty experts continue to shape consumer preferences by showcasing premium hair tools through tutorials and product reviews.

In March 2025, KareCo® introduced a revolutionary blow-out brush along with a travel-size version of its top-selling Tangle Buster® Detangler, reflecting the market’s shift toward innovation and convenience.

Growing Awareness of Hair Health and Grooming Trends

Hair health awareness has become a major factor driving demand in the U.S. hair brush market. Consumers are more informed about the role of proper brushing in preventing hair fall, reducing split ends, and improving scalp circulation.

This awareness has fueled demand for brushes with advanced features such as ionic technology, heat-resistant bristles, and scalp-massaging designs. The growing acceptance of natural hair textures and reduced heat styling has also boosted interest in gentle detangling brushes suitable for curly, coily, and textured hair types.

In August 2024, during National Hair Loss Awareness Month, NULASTIN® highlighted the importance of scalp care and preventative hair health, reinforcing consumer interest in supportive grooming tools and treatments.

Expansion of Sustainable and Eco-Friendly Hair Brushes

Sustainability is now a defining trend in the U.S. beauty and personal care industry. Consumers increasingly seek hair brushes made from biodegradable and recycled materials such as bamboo, wood, natural rubber, and recycled plastics.

Eco-friendly hair brushes appeal to environmentally conscious buyers who prioritize ethical sourcing, vegan materials, and recyclability. Brands are responding by launching sustainable product lines without compromising durability or performance.

In February 2024, KOH-I-NOOR introduced eco-friendly hair brushes manufactured from recycled plastics, further strengthening the green segment of the market. This sustainability-driven shift continues to attract a growing base of conscious consumers across the United States.

Challenges Facing the United States Hair Brush Market

Market Saturation and Intense Competition

The U.S. hair brush market is highly competitive, featuring numerous domestic and international brands offering products across premium, mid-range, and budget price points. Established brands benefit from strong brand recognition, extensive distribution networks, and loyal customer bases, making market entry challenging for new players.

Additionally, the presence of counterfeit and low-quality products intensifies competition and places pressure on pricing. To remain competitive, companies must differentiate through innovation, branding, product quality, and targeted marketing strategies.

Volatile Raw Material Prices and Supply Chain Constraints

Fluctuations in the prices of raw materials such as natural bristles, plastics, metals, and sustainable inputs pose challenges for manufacturers. Global supply chain disruptions, rising transportation costs, labor shortages, and trade regulations can increase production expenses and affect profit margins.

Sustainable sourcing often comes at a higher cost, further impacting pricing strategies. As a result, manufacturers must balance cost efficiency with quality and sustainability to remain competitive in the U.S. market.

Segment Analysis: United States Hair Brush Market

United States Round Hair Brush Market

Round hair brushes are widely used in the U.S. for blow-drying, volumizing, and shaping hairstyles. These brushes often feature ceramic or ionic technology to distribute heat evenly, reduce frizz, and enhance shine.

Professional hairstylists and home users alike prefer high-quality, heat-resistant round brushes for achieving salon-style results. Ergonomic handles, durable materials, and improved airflow designs continue to drive demand in this segment, supported by the growing popularity of home styling tutorials and influencer-led beauty content.

United States Paddle Hair Brush Market

Paddle brushes are favored for their ability to detangle, smooth, and straighten hair efficiently. Their wide, flat surface makes them ideal for long, thick, and straight hair types.

In the U.S., paddle brushes with cushioned bases and flexible bristles are increasingly popular for reducing scalp tension and minimizing hair breakage. Their versatility across hair textures ensures sustained demand among both personal users and professionals.

United States Organic Hair Brush Market

The organic hair brush segment is gaining momentum as consumers embrace natural and eco-friendly beauty products. Brushes made from bamboo, wood, and plant-based bristles appeal to individuals seeking chemical-free, sustainable grooming tools.

Organic brushes are often marketed as gentle on sensitive scalps and environmentally responsible. Leading brands continue to introduce organic collections, contributing to higher adoption rates across the United States.

United States Personal Hair Brush Market

Personal hair brushes dominate the market, driven by everyday grooming needs. Consumers prioritize affordability, convenience, and multi-functionality in personal brushes designed for detangling, styling, and scalp care.

Compact and travel-friendly brushes are particularly popular among professionals and frequent travelers. Subscription-based personal care services and customized grooming kits further support growth in this segment.

United States Women’s Hair Brush Market

Women represent the largest end-user segment in the U.S. hair brush market. Demand is driven by diverse hair textures, frequent styling routines, and interest in specialized brushes for detangling, volumizing, and shine enhancement.

Brands actively target female consumers through influencer marketing, online tutorials, and product innovation, offering brushes with advanced technologies and aesthetic designs.

United States Men’s Hair Brush Market

The men’s grooming segment is expanding rapidly as more men adopt comprehensive hair and beard care routines. Brushes designed for short hair, wave styling, beard grooming, and scalp maintenance are gaining popularity.

Natural bristle brushes that distribute scalp oils and improve hair health are especially favored. Barbershops and male grooming brands play a key role in promoting specialized brushes, increasing market visibility and sales.

Regional Insights: United States Hair Brush Market

East United States Hair Brush Market

The East U.S. market is driven by urban professionals and a culturally diverse population. Major cities such as New York and Washington, D.C. lead demand for premium and salon-quality hair brushes.

Strong retail presence, professional salons, and e-commerce platforms support growth in this region, particularly for detangling and curl-defining brushes.

West United States Hair Brush Market

The West U.S. market is characterized by strong demand for sustainable and eco-friendly hair brushes. Cities like Los Angeles and San Francisco influence trends in organic beauty and premium styling tools.

E-commerce dominates distribution, while fitness, wellness, and travel lifestyles boost demand for compact and multifunctional brushes.

United States Hair Brush Market Segmentation

By Product:

Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others

By Material:

Organic, Synthetic

By Application:

Personal, Professional

By End-User:

Women, Men, Children

By Region:

East, West, North, South

Key Players Analysis

Major players operating in the United States hair brush market include:

BaByliss (Conair Group Ltd.)

BRAUN (Procter & Gamble)

Conair LLC

CRAVE NATURALS

Denman

Hershesons

Revlon

L'Oréal SA

Mason Pearson

Burmax

These companies are analyzed based on company overview, key personnel, recent developments, and revenue performance.

Final Thoughts

The United States hair brush market is on a strong growth trajectory, driven by premiumization, sustainability, and increasing awareness of hair health. As grooming routines become more personalized and environmentally conscious, demand for innovative, high-quality hair brushes will continue to rise.

With the market expected to grow from USD 651 million in 2024 to USD 1,428.89 million by 2033, manufacturers that focus on innovation, eco-friendly materials, and consumer-centric designs will be best positioned to capitalize on emerging opportunities. The evolving U.S. beauty landscape ensures that hair brushes remain a vital and dynamic segment of the personal care industry.