North America Chicory Market Size and Forecast 2025–2033

The North America Chicory Market is expected to reach US$ 202.87 million by 2033, rising from US$ 120.49 million in 2024, growing at a CAGR of 5.96% during the forecast period of 2025–2033, according to Renub Research. This steady upward trajectory highlights the region’s deepening commitment to natural ingredients, digestive wellness, and plant-forward nutrition—trends reshaping the continent’s food, beverage, and nutraceutical industry.

From chicory coffee substitutes to inulin-rich dietary supplements, chicory’s versatility positions it as a compelling ingredient in clean-label innovation. As consumers grow more health-aware and sustainability-conscious, this modest root is gaining prominent attention across North America.

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North America Chicory Industry Overview

The chicory industry in North America is experiencing a groundswell of momentum, propelled by the convergence of wellness trends, plant-based eating, and clean-label preferences. Chicory root—long valued for its fiber content, prebiotic benefits, and role as a natural flavoring—has been steadily integrated into popular food and beverage formulations.

Manufacturers are embracing chicory as a multi-functional ingredient offering flavor enhancement, caffeine-free beverage options, and digestive health benefits. This shift aligns with a broader industry-wide movement toward replacing artificial additives with recognizable, plant-derived components. As a result, chicory is gaining visibility not only in specialty health markets but increasingly in mainstream retail channels.

At the same time, producers are investing in new processing and extraction technologies to improve consistency, purity, and product efficiency. Partnerships between growers, ingredient suppliers, and food manufacturers are also enabling a wider range of chicory-based products, from roasted chicory powder to concentrated extracts and inulin-rich solids.

Despite its promising growth outlook, the industry still navigates supply chain challenges, regulatory compliance pressures, and the need to educate consumers about chicory’s benefits. Yet, the overall sentiment remains positive. Supported by rising health literacy and strong industry innovation, chicory’s long-term role in North America’s evolving nutritional landscape appears increasingly secure.

Key Factors Driving the North America Chicory Market

1. Rising Demand for Natural and Plant-Based Ingredients

The strongest tailwind for chicory in North America is the accelerating shift toward natural, clean-label ingredients. Consumers across the U.S. and Canada are more aware than ever of what goes into their foods and are actively choosing plant-derived, minimally processed components.

Chicory—naturally rich in prebiotic fiber (inulin) and antioxidants—perfectly fits this movement. It delivers both functional benefits and natural flavor profiles that replace synthetic additives. For instance:

As a coffee substitute, roasted chicory appeals to caffeine-sensitive consumers.

As a natural fiber enhancer, chicory inulin helps improve texture, sweetness, and gut-health benefits in packaged foods.

As a botanical extract, chicory appeals to nutraceutical brands seeking plant-powered functional ingredients.

With plant-based diets gaining mainstream traction, chicory is poised to become a staple ingredient across a wide range of formulations.

2. Growing Awareness of Digestive Health & Functional Nutrition

Gut health is no longer a niche—it's a mainstream wellness priority.

Consumers increasingly understand the role of prebiotics, probiotics, and the gut microbiome in supporting immunity, energy, mood, and long-term health. Chicory’s high inulin content—among the most well-researched natural prebiotics—positions it as a sought-after ingredient in:

Functional snacks

Fortified beverages

Dietary supplements

Fiber-enhanced bakery products

The growing demand for functional foods that go beyond basic nutrition is fueling chicory adoption at an unprecedented pace. This trend is further reinforced by rising lifestyle-related health concerns such as digestive irregularities, obesity, and metabolic conditions. As preventive nutrition continues to reshape consumer behavior, chicory’s strong health positioning gives it a competitive advantage in the North American market.

3. Expanding Applications Across Food, Beverage & Nutraceutical Industries

Once used primarily as a coffee additive, chicory has evolved into one of the most versatile botanical ingredients in food science. Today, its applications span nearly every major category:

Food & Beverages

Caffeine-free coffee blends

Bakery items needing fiber enrichment

Dairy and non-dairy formulations

Low-calorie sweetened snacks

Dietary Supplements

Prebiotic powders

Digestive health capsules

Wellness beverage boosters

Cosmetics & Personal Care

Skin-calming extracts

Anti-inflammatory formulations

Natural cleansing products

As brands innovate within clean-label and plant-based categories, chicory is increasingly used for its ability to enhance texture, nutrition, and functionality. Its broad applicability makes it one of the most dynamic natural ingredients in today’s product development landscape.

Challenges in the North America Chicory Market

1. Supply Chain Limitations & Raw Material Constraints

One of the market’s most persistent challenges is supply instability. Chicory cultivation requires particular climate conditions, and North America does not yet have a robust domestic farming infrastructure. This results in:

Heavy reliance on imports

Vulnerability to price fluctuations

Limited control over production quality

Longer supply chain lead times

Climatic uncertainties in exporting regions further complicate the availability of high-quality chicory roots. Producers across the U.S. and Canada are exploring partnerships to boost regional cultivation, but scalability remains a hurdle.

2. Limited Consumer Awareness & Market Penetration

Although health-conscious consumers are increasingly familiar with chicory, general market awareness remains limited. Many buyers still do not understand:

Chicory’s digestive health benefits

Its role as a natural sweetener or fiber source

Its position as a functional ingredient

Additionally, chicory competes with more widely recognized plant-based ingredients such as oats, flax, and turmeric. This lack of visibility slows adoption in mainstream categories.

To counter this, companies are investing in educational marketing, clean-label transparency, and science-backed branding to demonstrate chicory’s unique benefits.

North America Chicory Market: Regional Overview

United States

The U.S. is the largest and most influential market for chicory in North America. Several factors contribute to its leadership:

A strong consumer shift toward functional foods

Rising demand for prebiotics and digestive health products

Growth of caffeine-free beverage alternatives

Expanding clean-label and plant-based product categories

American manufacturers are integrating chicory into bakery, beverage, and snack formulations to enhance nutritional value and meet wellness standards. Although supply chain constraints persist, global sourcing partnerships help maintain product availability. With gut health continuing to trend among U.S. consumers, chicory demand is expected to rise steadily in the foreseeable future.

Canada

Canada’s chicory market is smaller but growing at a healthy pace. Key drivers include:

Rising interest in fiber-enriched foods

Increased awareness of digestive wellness

Expanding online and specialty health retail channels

Canadian brands are incorporating chicory into keto-friendly snacks, functional beverages, and clean-label bakery products. However, limited domestic production still challenges supply consistency. Collaborations with international growers and ingredient suppliers are expected to strengthen Canada’s market position over the coming years.

Market Segmentations

By Product

Roasted Chicory

Instant Chicory

Chicory Extracts

Others

By Form

Powder

Liquid

Others

By Application

Food and Beverages

Dietary Supplements

Cosmetics & Personal Care

Others

By Country

United States

Canada

Key Players Covered

Jamnagar Chicory Industries

Cargill, Incorporated

Leroux Flavored Brandies

Delecto Foods Pvt. Ltd.

Starwest Botanicals

Organic Herb Trading

Pioneer Chicory

STOKROS Company Ltd.

Natures Gold

Royal Cosun

Each company has been profiled with overviews, key personnel, recent developments, SWOT analysis, and revenue insights in the full market report.

Final Thoughts

The North America Chicory Market is entering a compelling growth phase—fueled by rising health consciousness, clean-label demands, and the mainstreaming of functional nutrition. Whether used as a prebiotic powerhouse, a natural sweetener, a coffee alternative, or a botanical extract, chicory has carved a unique niche within food, beverage, and wellness innovation.

As the U.S. and Canada continue embracing health-forward lifestyles, chicory’s future in the region looks increasingly promising. Despite supply chain hurdles and market awareness gaps, the ingredient’s versatility, sustainability appeal, and science-backed health benefits make it a strategic choice for brands aiming to meet modern consumer expectations.

With its projected value of US$ 202.87 million by 2033, chicory is no longer just a traditional root—it is a rising star in North America’s functional ingredient revolution.