UAE’s Online Insurance Market Is Booming – Here’s Why
The UAE's online insurance market is booming in 2025, transforming the manner in which individuals buy car, health, and home insurance. What previously took place over office visits or hours of telephone conversation with brokers can now be done in minutes — through a few strokes on a smartphone.

With changing consumer minds and the rapid development of technology, more and more people from the UAE are seeking digital insurance websites for faster, brighter, and more cost-effective solutions. It's not a trend — it's the future of insurance in the UAE.
What Is Online Insurance and Why Is It Trending in the UAE?
Online insurance is merely buying, managing, or renewing your insurance policy over the internet or by mobile app — never having to speak with an agent or handle paperwork.
So why is it catching on?
- It is time-efficient
- It is paperless
- It provides live access to quotes and policies
- It simplifies customers comparing
In a hectic country like the UAE, where digital uptake and convenience are high, this model is ideal.
Top Drivers of UAE Online Insurance Growth
1. Mobile-First Population
One of the world's highest smartphone penetration rates gives the UAE a digitally oriented population that demands mobile-first services. Individuals expect to have services such as insurance whenever and wherever they need them — and online platforms provide exactly that.
2. Expats in Need of Flexible and Speedy Solutions
Expats represent nearly 90% of the UAE population. They like to look for easy and simple ways to buy insurance online in UAE, especially for vehicles, health, or property they recently acquired. Online modes make this convenient.
3. Tech-Savvy Millennials and Gen Z
Younger generations are driving the transformation. They don't need slow calls, paper forms, and waits. They need instant quotes, online policies, and app-based service. This is driving UAE's insurtech expansion.
4. Government Support for Fintech and Insurtech
The UAE government supports fintech innovation actively. Through the likes of the Dubai FinTech Hive and the regulatory sandboxes, aggregators and insurers are motivated to digitize — ensuring the future of insurance in the UAE becomes digitally driven.
Most Popular Online Insurance Products in the UAE
Car Insurance
The most searched and bought product online. Online platforms provide on-the-spot comparison of third-party and comprehensive insurance and add-ons such as roadside assistance and car replacement.
Health Insurance
Essential to residency, medical insurance is now increasingly bought online by locals and expats. All but the largest websites today enable you to look at and compare policies with the major providers, compare hospital networks, and even upload your documents online.
Home and Pet Insurance
With education on the rise, home contents and pet insurance are increasingly being bought online. Specialized products they were, they can now be accessed easily through the big websites like Shory.
Benefits of Buying Insurance Online
Here's why UAE residents love to go digital:
Instant Quotes and Comparisons: Compare a few insurers in one place.
Paperless and Time-Saving: No more forms printed out and hanging around.
Transparent Pricing: No surprise charges — what you see is what you get.
Customizable Plans: Add-on covers like off-road cover, natural disaster cover, or rental car cover can be selected with a click.
Challenges and Risks to Consider
While benefits are apparent, risks do not entirely vanish.
Policy Misinterpretation
Unless one consults an agent, others can misread terms. That is why employing a well-structured licensed platform matters.
Limited Human Support
Certain online platforms offer chat or email support only, which would be infuriating in case of emergencies.
Importance of Licensed Platforms
Make sure the site is licensed by the UAE's Central Bank. Such sites as Shory are officially approved and follow strict compliance requirements.
The Role of Insurtech Platforms
Shory – A Leading Example
Shory.com is a UAE online insurance platform where customers can compare, tailor, and buy insurance in under 2 minutes. Motor, health, or pet insurance, Shory provides real-time quotes from trusted insurers, immediate policy issuance, and 100% paperless transactions — digital-first consumers love it.
Other Aggregators
Souqalmal: Bites of insurance and personal finance comparison.
These UAE insurance web aggregators are transforming how people buy and manage insurance.
Rise of the UAE Online Insurance Industry
The future is bright — and online.
Market Growth: Online insurance is expected to increase 20–25% year on year in the UAE.
AI and Chatbots: Customer service, renewals, and claims support will be handled increasingly by AI.
Self-Service Platforms: Customers will prefer apps that give them immediate access to every detail of their policy — from buying to renewals and filing of claims.
FAQs about Online Insurance in the UAE
Is purchasing insurance online secure in the UAE?
Yes. As long as you are using authorized platforms which have been accredited by the Central Bank of the UAE, online insurance is secure and reliable. You should look for legitimate online players like Shory or comparison websites.
What types of insurance can I buy online in the UAE?
You can buy different types of policies online like car, health, home, pet, and travel insurance. Some websites also offer add-ons and bundling.
Are online insurance websites licensed in the UAE?
Yes — but not always. Always check that the site is regulated and licensed by UAE authorities. Good sites like Shory is regulated by central bank in compliant and transparent.
What is the benefit of using an aggregator website?
Aggregator sites allow you to compare multiple insurers simultaneously, see real-time quotes, use filters, and customize coverage — all within a few minutes. It saves time and typically results in better pricing.
Conclusion
The UAE's online insurance sector is growing rapidly — driven by digital adoption, shifting consumer behavior, and strong regulatory support. From quote-yourself-now to totally paperless experiences, online channels are enabling people to compare, customize, and buy policies on-the-go quicker than ever before. This shift has nothing to do with technology; it is about giving customers greater transparency, empowerment, and simplicity in insuring what matters most.
Sites like Shory.com are leading the way with instant quotes, real-time policy issuance, and easy access to car, health, pet, and home cover. Online insurance translates to less hassle and wiser financial decisions for locals, especially expats and young professionals.
As we move further into 2025, it's clear that digital-first insurance offerings are here to stay, not become the exception. New or established in the UAE, you can save money, time, and make informed choices by embracing online insurance platforms. The future of insurance in the UAE is not digital — it's already arrived.
About the Creator
Sarath Menon
Hi I am Sarath Menon working in Shory one of the leading insurtech company in the UAE, covering insurance latest trend especially in the middle east regions. Covering al type of insurance including Car insurance, Health, Pet and home



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