Increasing Demand for Hand Hygiene Products

Soaps have been used as the main medium to take care of hygiene. This traditional method lacks efficiency because they clean hands rather than sanitizing them. The world has been facing outbreaks of transmissible diseases more frequently than ever before. Moreover, the outbreak of the COVID-19 declared as the global pandemic disease has accelerated the growth of the hand-wash market size to a greater extent. The necessity of hand hygiene products is emerging rapidly.

Types of Hand cleaning products and their popularity

Hand hygiene products market branch out into two categories. Liquid hand-wash and hand sanitizers. Both of these products are more efficient and effective approach towards hygiene. Originally, it was developed for those who cannot spare time to wash their hands frequently, but gradually it can be seen that consumption has spread. From domestic households to professional institutes, everyone prefers this trend. Hand sanitizers are manufactured alcohol-based and non-alcohol based. Hand sanitizer market size for alcohol-based is greater as it is has proven to be more beneficial and effective.

Sanitizers are produced in various forms, such as gel, liquid, and foam. The gel form owns a major hand sanitizer market share in North America and Europe while in Asia, liquid hand sanitizer is vastly demanded. Liquid-based sanitizer is consumed by construction, painting, and manufacturing sectors. This form of disinfectant demonstrates enhanced performance against organisms than gel-based.

South America, the Middle East, and Africa are less conscious about hygiene products due to lack of awareness; hence, the hand sanitizer and hand-wash market size are small there. However, steps are being taken by the government, organizations, and companies to encourage hygiene practices, it is expected the market's economic status will flourish. Currently, the United States, Germany, China, and Japan have the highest hand-wash and hand sanitizer market share.

Increasing demand by sectors

The healthcare sector has always dominated the global hand sanitizer and hand-wash market share. The rapid growth of new hospitals, health centers, patients, and diseases further predicts to escalate the demand. The hand sanitizer market forecasts the maximum revenue to fall under this division by 2025.

The hospitality sector is another key contributor to hand cleaning products. Higher standards for hygiene applications and stringent controls for maintenance in hotels and restaurants are driving the demand up.

The residential sector is another crucial sector for hygiene products. Acknowledgment of germs and diseases has penetrated households, especially with babies, because they have weak immune systems. Parents are more consciously adopting preventative measures for the widespread infections, thereby, increasing the application of sanitizers.

Increasing awareness

Demand has boosted in healthcare, domestic, education, corporate, hospitality, and government sectors. Persistent measures to spread awareness about the significance of personal hygiene and several viral outbreaks in various geographies have triggered global production. Following hygienic practices is the most convenient, inexpensive, and effective way to prevent illnesses. As the acknowledgment of hand hygiene through campaigns continues by numerous international and government bodies, the global market is expected to display significant advancement.

North America has a higher rate of hygiene awareness, healthcare professional training, and adherence to precautious health guidelines. Hygiene promotion is ensured by educational programs, healthcare providers, and strict controls. Talking about the US alone, the hand sanitizer market report witnessed sales shoot 73% due to the outbreak. The hand sanitizer market size is likely to expand and dominate in this region due to these factors.

Future Trends

The uprising of the eco-friendly hygiene product trend is most likely to gain attraction in the future. It promises to promote the well-being of our mother earth by positively impacting the environment. Business plans can take green solutions to their advantage by producing eco-friendly hygienic products without compromising on its quality. People are demanding organic hand sanitizers as they grow more conscious.

Influence of the Internet

With the advancement in technologies and augmented use of the internet, digital sales are growing at a considerable rate. The influence of the internet is changing buying patterns. Digital consumerism is gaining popularity because it reduces cost and time. It will be a significant platform across the globe in the foreseeable future. With the swelling usage of gadgets and the increasing availability of the internet, People are more digitally inclined than ever before. Digital sales have boosted the sale of hand cleaning products due to convenience and easy accessibility. Vendors have a great opportunity to penetrate the e-commerce business platform and generate higher profits.

Source: Market Decipher Research Report