How does live streaming help attract new customers and what does it take?

In the era of digital technology, one of the most important ways to advertise a product is video. In a highly competitive environment, you have to invent and apply various innovative methods. Interacting with the audience in real time with the help of video broadcasts is a modern way of transmitting content. Originally, the concept of live sales at a distance was used for television sales, where interaction with customers was carried out by SMS or phone call. Advances in technology now allow streaming to be used for business to a younger audience with tablets, smartphones and laptops. Outwardly, little has changed, but qualitatively, live streaming benefits for business are hard to overstate. Livestream sales are a great way to attract new customers and to increase the loyalty of old ones.

How to broadcast and who can benefit from it

People are more receptive to content in video format than in any other form. Live broadcasts allow you to establish contact with viewers in the "here and now" mode. Streaming is conducted not only for the direct purpose of selling a product, but also to introduce the brand, for training.

Preparing for a live broadcast can be divided into several stages:

● Determine the purpose of the broadcast.

● Announce the time and place of the broadcast. This can be done with a social media link or an email newsletter.

● Choose a location for the stream. The setting, sound, and appearance of the host should match the theme of the broadcast.

● Check the chat settings and prepare for moderation.

● Prepare a script for the broadcast. It's helpful to collect questions from viewers in advance through a survey.

Live broadcasts can be in a variety of formats: Q&A, interview, lecture. Co-broadcasting with invited guests, experts and Influencers helps expand your audience. Viewers like interaction, so don't neglect to communicate with them directly. Various tricks with discounts and promotions and contests create a sense of play.

Live commerce advantages

If for the last century online broadcasting in marketing was accessible to a few people, because sales via video on TV were very expensive, today this tool can be used by anyone. All you have to do is decide on your target audience, and start hosting streams and webinars to attract customers. E-commerce live broadcast combines the traditions of old sales strategies and the advantages of new technologies.

Online broadcasting allows you to present your product or service advantageously. You can answer common questions live, earning your customers' trust and reducing their doubts. Introducing viewers to your company's employees will create an impression of transparency. As part of the broadcast, you should think about holding interactive events: contests, training courses, master classes from your best experts or invited guests.

How to choose the best streaming service for business

The best live streaming platform for businesses doesn't always mean the most popular platform. Many video hosting sites are not focused on direct-to-business use, but rather on advertising for their own partners. But what if your video is advertising? After all, you don't want to miss out on the attention of your viewers and potential clients. In other words, how to succeed in business streaming? Let's not look at the biggest platforms (YouTube, Twitch, Instagram), it's pretty clear about them.

Discord

An affordable voice chat solution, but there are many limitations. Discord free use option allows you to stream in 720p 30fps quality. Live streaming in 4K 60fps will cost a $9.99 subscription. There is a limit on the number of participants, as the service is not designed for streaming. But for a private broadcast of up to 50 participants, it works well.

Zoom Meetings

A similar streaming app for businesses. It's free to participate with up to 100 participants, and the length of the broadcast is capped at 40 minutes. Live chat and the ability to get any participant on the air can be useful for educational streams. Low quality of streaming.

MPVplayer

Comprehensive solution with a wide range of tools. Video sharing script allows you to develop your own website and stream live video directly. Player includes a wide set for analytics and statistics, and a monetization option. Mpvplayer is great for streaming online video and audio while taking up very little space.

Dacast

Provides business streaming services, suitable for mass online events. Dacast allows live streaming with high quality video. Possibility of monetization and quality CDN distinguishes it from competitors. Viewing analytics and other video hosting tools help to flexibly customize online video.