Your Ultimate Guide to the Role of an Account Manager in a Digital Agency

Availing of all the privileges on board is making life much more convenient in every manner. The digital world is not just a small world, it has got a whole new concept, every invention of technology such as each new social media platform has got its own purpose. To complete its purpose or vision, they create a whole new strategy to attract its respective target audience which allows them to reach in a much wider way.

People have to understand the usage of digital inventions, they are meant to do some specific tasks. Talking about the digital area, mostly in the current generation, the digital area is used for marketing or advertising a new product or an existing brand in such a way that enables them to reach beyond the target audience.

In that case, let me clear one thing for all the people out there, there are many agencies for social media marketing in every country. Social media marketing comes under the banner of a digital agency, then a digital agency covers all the respective fields such as designing, social media, web development, etc.

One important thing to note which is important in every agency whether it is of media, PR, BTL, advertising, etc., is that the person who holds the position of looking after all the activities in the agency, dealing with the client, maintaining good relations with them, is known as an Account Manager.

An account manager in a digital agency might also be known as KAM (Key Account Manager). One of the exciting things about all the account managers of the agencies is that their work is totally different from each agency. Now what kind of role does an account manager, aka KAM plays in a digital agency? That needs to be known.

ROLE OF AN ACCOUNT MANAGER IN DIGITAL AGENCY:

• One of the common roles is the same as the rest of the agency account managers do which is maintaining good relations with the clients.
• The account managers basically monitor all the activities happening regarding the digital side, from design to social media marketing.
• They also give alternate or best suggestions to the clients, if they are not aware of digital media. They let them know which social medium is best for their product and showcase the designs as well.
• Along with the other departments, an account manager also appears in the meeting to explain in detail whatever campaign has been made for the client.

In a digital agency, what matters is performance. Performance is the key element in producing the best result for the client. In Pakistan, there’s a huge number of well-established digital agencies, and every digital Performance marketing agency in Pakistan has account managers who perform the above-mentioned tasks.

Mainly digital agencies in Pakistan are running for marketing purposes, online marketing, and social media marketing where their aim is to get a new level of excitement. Companies and business tycoons are also adapting digital agencies for social media marketing. Because they are fully aware of the opportunity of getting a vast amount of people on board.

ROLE OF SOCIAL MEDIA MARKETING IN THE BUSINESS MARKET:

Social media plays a vital in the marketing field. Especially in the business market, where everything is changing on a daily basis, now it’s important that what kind of role social media marketing plays in the business area.

• Interaction with the target market:

One of the key advantages of social media marketing, it enables them to interact with the customers by going through Facebook, and Twitter posts. It helps in strategizing marketing according to customer’s needs. Any social media agency in Pakistan can be good at this.

• Improve Responsiveness:

Social media allows you to get feedback in a quicker manner. It also provides way solution, if the customer has any issue regarding the product, through social media they can contact you in a more convenient manner.

• Competition:

As companies are using social media on a daily basis and changing their marketing strategies as per their customer’s behavior. The competitors are getting rigid, so it requires you to boost the online traffic on your site to increase the sales.

• Effective Marketing:

Strategize your effective marketing, when you see there’s something wrong or a new advancement has been entered in the market in every manner you need to change your strategy.