What Readers Want in Your Content?

When you are writing content for any purpose, you should know how to attract readers.

Your content must cover all the readers want. It basically depends on the subjects the readers prefer to read.

Every day several posts are being published so you must stand out in your content so that it reaches to maximum readers and they like it. '

This will give you repeated readers and increase your creditability.

To create high-quality content is an art and it needs a lot of reading too.

If you want more readers for your content you must be a good reader first.

In current times, writing on just 2 or 3 subjects is not sufficient but you must be able to write on any subject.

This is where your reading habit will help you immensely. If you are keen to read various subjects then you can gain a lot of knowledge that will help you in writing content.

Like a good listener can become a good speaker, a good reader can become a good writer.

Here the word ‘good’ must be taken by the meaning ‘plenty’ because you need to do a lot of reading so as to establish yourself as a content writer.

Now you can easily know what readers expect in your content because you also expected those things while reading.

Here we discuss some interesting points that can attract the readers as you give them what they want –

Catchy headline or title for content

What a reader reads first is headline or title.

Remember it must give a fair idea of what the content consists of. The headline or title should be catchy enough to give a good first impression.

It is quite possible that the reader might not go through the content if he dislikes the title or does not find it interesting.

You might have seen the NEWS Bulletin how they are giving headlines to some breaking news.

Though sometimes they are misleading people tend to attend the news just because of headlines.

In the case of content, many people share it based on the title only. The catchy titles or headlines have common characteristics such as –

• Unique – There are many similar articles published and your content will be noticed only if it is with unique headlines or titles. Try to use a different kind of title for the content.

• Useful – Communicate the benefits of your content through the title.

• Sense of urgency – Use the title that will force the reader to take notice of it and read it.

• Very specific – The title should explain why the reader needs to invest his time reading it. it should indicate information about the content.

Some tips to improve the title are –

• Involve the keyword in the title.

• Restrict the length of the title based on the subject.

• Use common, uncommon, emotional, and powerful words.

• Check the number of words to be 6-7 only.

• It should be a positive title.

Nowadays when you decide on the title you can verify the quality with the help of a lot of tools available on the internet.

2. Content should be longer

Readers are not much in awe of shorter content.

They like to see the longer versions that can give them sufficient information.

In fact, many people search content for some specific information as they like to note them down.

Even if you write plenty of 400 to 600 words of content there won’t be a notable improvement in your readers as it will lack sharing, conversions, and user engagements.

The content written with the elaboration of the subject is most welcomed by the readers as there will be some value addition in their knowledge.

It is observed that additional visual content gives readers a clear idea about the matter it contains.

A high-quality and longer content of about 2000 words will get fewer reviews than 500 or 1000 words content.

What extra you can do –

• Provide more photos and graphics

• Include more items than competitors.

• Write in-depth for each item.

The introduction part must be brief

The introduction part is the second most important in the content.

A reader always sees the introduction part to know about the content.

It should be short but informative about the content subject. A long introduction keeps the reader away.

While writing the introduction part follow the below tips to make it interesting –

• The first sentence must be short.

• Keep the introduction brief.

• Give the idea about the content.

• Refer to the problem your readers may have.

• Tell a story.

Review your introduction part according to the above tips before proceeding further.

Create appealing content

The readers like to read what is close to their heart or about what they are experiencing now.

If you feel your content should target as many people as possible then it is a wrong concept.

Write for the specific bunch of people who can connect themselves with the content and you will hit the right target.

Think of your target readers and what information they need about that particular subject.

You can use social media platforms to find out individuals and their needs.

You can target those specific groups which are associated with that field. By browsing social platforms you will know what they share, follow, or post on their account.

After that, you can study what their problems, needs, and trends are and write like you are talking to them.

This will connect them with you and there will be increased readers and reviews. Your information can include but not limited to the following –

• Financial situation

• Dreams

• Needs and challenges

• Demographics

Content must be share-able

Nowadays people like to share the things they find interesting and share-worthy.

If your content is link-worthy then readers will go for sharing with their like-minded people subsequently increasing your traffic.

Since the content is already shared it will generate backlinks.

The topic you decided on must contain specific information and can be bettered by using the following tricks –

• Actionable deep details – Readers like actionable content. The content should be informative enough for readers to utilize.

• Include updated information – Always ensure your information is updated and current. The topic may have been repeated earlier before and it is useful for you to search and update information.

• Subject must be relevant to a specific group – The best option is to target a group relevant to a selected subject. Writing content relevant to the target audience will benefit more than targeting all people.

• Articulate the content – Design your content in such a way that it represents pictorial data and graphs too. This will give more value to your content.

Place your content for long-term traffic

You can know whether readers are happy with your content by following the reviews.

You can generate immediate and long-term traffic by choosing the need-based content.

This is like short-term and long-term goals so based on your requirement of traffic generation you can publish the content.

For generating new readers you don’t have to update the content from time to time.

Publishing high-quality and informative content will generate traffic later on and that is the reason your writing must be top-class. Include the below characteristics in the content to make it more meaningful –

• Write interesting content that will allow people to remain interested.

• Answer the relevant questions in connection with the topic.

Place content with upgrades

Content with better insight will impress the readers and they will be willing to make it actionable.

When you provide the content with upgrades it is like a bonus for the reader as it will be high-quality content you will be providing.

The content upgrades are in various forms and if you want more readers you need to learn those because readers like the contents with upgrades. Some of the upgrades are –

• Summarized checklist – Since you are now writing long content and your reader is eager to implement it you can support him by providing the checklist of major points of the article.

• PDF version – This is the best option to reach more audiences as people will like to download a PDF of the content to read it later as per his convenience.

• The advanced version in PDF – You can let the reader read the content and the major points of your content can be compressed into a PDF which would be given on request.

• Templates – You can include the spreadsheets for better understanding and implementation for your readers.

The content must be readable

The language you use in content or article should be flowing and understandable.

A reader feels comfortable while reading readable and legible content. Do not build complicated and long sentences.

Take a clue from the below tips for better understanding –

• Use bullet points.

• Keep sentences short around 18 words per sentence.

• Avoid technical clichés, use simple words to explain your view.

• Use images to express the point wherever possible.

• Break down the large matter into smaller ones for better reading.

These tips implementation will hike your viewers to a notable number and also you can execute the following for structuring better sentences –

• Communicate one idea per sentence.

• Use more full stops than commas.

• Construct simple and straightforward sentences.

Readers like data

If your points are supported with data or analysis, you don’t need to prove your point in words.

The data or analysis will itself speak volumes. Another advantage of presenting the data is that it proves you as an expert in the field.

If you want to prove a point in words, you need to explain it in length whereas numbers do it with very little effort.

We have already discussed the effectiveness of data presentation in the content.

Collation of the data is not a big deal because almost everything is available on a lot of websites.

While drawing a chart add these things to make it impressive –

• Add a title to the chart.

• Rename the series name or delete it. (Simple chart don’t need it)

• Clear the gridlines from the chart.

• Add data label to chart.

• Make different column colors for a bar chart.

Design content with images and data

The contents or blogs with an image every 350 words are rated very high on viewers’ ranking.

That means your 3500 words content must have 10 images to support your points.

There are three types of images that trend higher among the used ones and they are animated graphics, hand-drawn images, and Infographics.

The contents with these three types of images were highest-shared.

It must be noted that the creation of these graphics and images is a time-consuming task and expensive.

You need a lot of search on the internet for images and in the case of graphs, you need data for plotting.

However, once done it will give you a good generation of readers and sharing.

Use linkage of high-authority sites

Linking the other website will also need the recognition of the work done by others.

You give ready reference to support your point by linking to the sites. This will help in boosting the readers’ faith in your content.

You are providing data for the reader to verify the information you are giving them.

Even if there is no thumb rule about the number of links you provide, it is better to connect 2 to 4 links per 1000 word content. This number works out better in enhancing your readers.

The content writing should draw the attention of readers through your information.

If you want more readers for your content you should be a versatile writer.

The readers like the content only if it is connecting to them with the subject of the content.

Readers need to try to implement the solutions in the content, in their real-life.

They are responsive if they feel the content will help them out from their problems.

Sometimes the content can be much elaborative and if you provide the reader a facility of saving the content for later reference, it will benefit you.

A positive title, a short introduction, and an elaborative point presentation are all you need to do to generate more traffic of readers for your content.