What is the difference between a White Label Channel Manager and Su?

Today all types of Accommodation providers, independent properties, hotel groups or vacation rentals are all highly reliant on Online Travel Agents (OTAs) to maximize their bookings.

World without a Channel Manager

The task of distribution of inventory and rates across multiple OTA’s would be a tedious, time-consuming process for the properties when managing their online distribution manually. This manual process could also lead to overbookings and rate disparity. A channel manager empowers small and large accommodation providers with greater control and flexibilty.

What is a Channel Manager?

A traditional channel manager handles online distribution for accommodation providers of all types so they can easily manage their bookings across multiple OTAs from a single source. It’s a tool designed to help accommodation providers manage inventory, rates and content at ease.

When a customer books a room from a particular channel, availability is automatically updated across all other channels including your property’s booking engine. It centralizes and automates the process of updating channels, availability, and rates all in real-time.

What is a White Label Channel Manager?

Generally offered to Resellers. A white label channel manager is similar to a traditional channel manager but with a customised skin based on the Reseller brand colours. Channel Management providers across the globe offer a White Label Solution in markets that they do not have a presence.

Sales, onboarding and first level support is offered by the Reseller in a white label setup. The Reseller gets a separate login and all the properties that are contracted through the reseller can be seen in this view. A white label channel manager usually gets the same updates that the traditional manager does on their system and can offer them to their clients.

What is SU?

Su is a Channel Manager built for PMS, CRS and Vacation Rentals. It’s a link between the Property Management System and the OTAs through simple APIs which removes the friction with conventional channel managers. It also provides a custom build booking engine that PMS partners can call their own. Su is the platform that provides easy connectivity and total transparency.

Su is a highly reliable and scalable product, different from the conventional channel manager, powering direct connections to 175+ OTAs across the globe, enabling seamless connectivity to delight your customers.

Also, unlike the White labelled Channel Manager, the Su platform puts the PMS providers in the driver’s seat, giving them total control and helping them grow their business with seamless connectivity. It’s a modern technology made simple – with easy connectivity, human access, and total transparency.

Su connects your PMS to OTAs while a channel manager connects the property to the OTAs

A game-changer in hospitality distribution, Su is set to change everything you didn’t quite fancy about your channel manager. By connecting your property management system (PMS) to OTAs directly via an API, it removes friction and makes your booking management a breeze.

Let’s look at a few key differences between Su (OTA Channel Manager) and a traditional hotel channel manager.

Su is a channel manager for PMS, Central Reservation System (CRS) or Vacation Rentals (VR). It connects these property management platforms (where you update rates and inventory) directly to OTAs, without needing to connect via any channel manager.

A traditional hotel channel manager on the other links your property to every OTA.

Su links the property management platforms to OTAs via an API connection, which is faster and much more reliable than a traditional hotel channel manager.

The latter relies on properties enabling OTA connections from their channel manager, and the channel manager having a two-way connection with the property management system so rates and inventory can be managed in one place. If your PMS, CRS or VR connects with Su, your property does not need a traditional channel manager.

Su provides detailed error logging via an API or delivered to an extranet so issues can be identified and fixed quickly. A traditional hotel channel manager requires manually going through logs to find issues before resolving them – a much more tedious and time-consuming exercise.

Su manages mapping to OTAs from the PMS, CRS or VR via an iFrame mapping widget (yes, it really is that simple!). A traditional channel manager relies on individual mapping of every property (mostly done manually) to every OTA as part of the set-up. This process is not just cumbersome but risky as there are high chances of human errors.

Su updates channels faster than a traditional hotel channel manager. This is because of its API-based connection, which is typically faster and more reliable.

Su is one of a kind. Really, we mean it! There is no other product like Su – it is the first one to connect PMS to online channels.