What is the Best Marketing for Shopify?

Launching your Shopify store is just the beginning the real challenge is getting customers to visit, trust, and buy. With so many marketing options available, it’s natural to ask: What is the best marketing for Shopify? The answer depends on your niche, audience, and budget, but there are proven strategies that consistently drive traffic, sales, and brand growth.

In this blog, we’ll break down the best marketing methods for Shopify stores and how you can use them to grow your business.

1. Search Engine Optimization (SEO)

Best for: Long-term organic traffic and brand credibility

Shopify comes with built-in SEO features, but you’ll need to do more than just set page titles. To rank on Google:

• Optimize product titles, meta descriptions, and image alt texts
• Use keyword-rich content across your homepage, collections, and blogs
• Build backlinks from relevant blogs, influencers, and forums
• Create helpful blog content to answer questions your audience searches for

Pro tip: Use tools like Ubersuggest, Ahrefs, or Google Keyword Planner to find what your audience is searching for.

2. Email Marketing

Best for: Customer retention, abandoned cart recovery, and repeat sales

Email marketing has one of the highest ROIs in eCommerce. With tools like Klaviyo or Omnisend integrated into Shopify, you can:

• Send automated welcome emails
• Recover abandoned carts
• Share product updates, restocks, and seasonal promotions
• Segment your audience by purchase behavior for personalized offers

Start simple: A welcome email, cart recovery flow, and monthly newsletter can drive meaningful results.

3. Social Media Marketing

Best for: Brand awareness, engagement, and visual product promotion

Platforms like Instagram, Facebook, TikTok, and Pinterest are essential for Shopify brands especially in niches like fashion, beauty, and home decor.

• Post consistently with high-quality visuals and videos
• Use stories, reels, and live sessions to connect with your audience
• Collaborate with influencers or UGC creators in your niche
• Link your products via Facebook/Instagram Shops

Pro tip: Focus on the platform where your audience hangs out most. Don’t try to master all at once.

4. Paid Advertising (Meta Ads, Google Ads, TikTok Ads)

Best for: Fast traffic and scaling sales

Once you validate your product and audience, paid ads can accelerate growth.

• Facebook/Instagram Ads: Great for prospecting and retargeting
• Google Shopping Ads: Ideal for high-intent buyers searching specific products
• TikTok Ads: Excellent for viral reach and impulse purchases (especially for Gen Z)
• Pinterest Ads: Perfect for visually-driven niches like fashion or DIY

Pro tip: Always test multiple creatives and audiences. Start small, measure ROI, and scale what works.

5. Influencer Marketing & UGC (User-Generated Content)

Best for: Social proof and trust-building

Influencer partnerships work because they borrow trust. Micro-influencers (5k–50k followers) often deliver better engagement than bigger names.

• Send your product in exchange for a review or post
• Ask for video testimonials and unboxings
• Repurpose UGC on your product pages and ads

Use Shopify apps like Buzzbassador or Dovetale to manage influencer campaigns.

6. Affiliate Marketing

Best for: Low-risk performance-based growth

Affiliate marketing lets creators or bloggers promote your products in exchange for a commission on sales.

• Use Shopify apps like Refersion, GoAffPro, or UpPromote
• Provide them with banners, discount codes, and product links
• Track sales and offer bonus incentives for top performers

Great way to scale without upfront ad spend.

7. Content Marketing (Blogging & Video)

Best for: Educating customers and improving SEO

• Helpful content builds trust and drives organic traffic. You can:
• Write blogs around product use, comparisons, or industry trends
• Create tutorial videos and publish them on YouTube or TikTok
• Embed videos on product pages to increase engagement and time on site

Content that answers a question or solves a problem is more likely to rank and convert.

8. Conversion Rate Optimization (CRO)

Best for: Getting more from your existing traffic

Marketing isn’t just about bringing people in it’s about converting them. CRO helps you improve:

• Homepage messaging and layout
• Product descriptions and images
• Checkout process and trust signals
• Site speed and mobile responsiveness

Use Shopify apps like Lucky Orange, Hotjar, or A/B testing tools to improve CRO.

So, What’s the Best Marketing for Shopify?

There’s no one-size-fits-all answer but a combination of SEO, email marketing, social media, and paid ads works best for most Shopify stores. Start with your strengths and expand step by step. Consistency, testing, and knowing your audience are the keys to growth.