What are the best email marketing platforms to choose from?

Have you decided to take your business to another level and are looking for the best email marketing platform for your needs? You are in the right place!

In this article you will find the necessary information as well as comparisons between the best and most well-known email marketing software. These are platforms, services and tools that will allow you to manage your contacts, send newsletters, create automations, sales funnels and more.

Obviously, there is no one-size-fits-all email marketing platform, each with different features, integrations, and prices. At the end of the reading, you will surely have a clearer idea of what choice to make!

The best email marketing platforms

Let’s take a look at the most popular email marketing platforms available, comparing their features and prices.

GetResponse

GetResponse is one of the best email marketing software on the market, offering a range of high quality tools integrated into a single platform: mail marketing, marketing automation, landing pages and webinars.

The main strengths of GetResponse are certainly: the quality and multifunctionality of its platform, the very high rate of e-mail delivery (99% of delivery capacity — the highest in the industry), ease of use and much lower prices than offered by direct competitors.

This tool offers hundreds of beautifully designed email templates (all optimized for mobile devices). Therefore, it is very easy even for beginners to create newsletters and automated emails.

GetResponse through its platform also offers the ability to create landing pages (e.g. to collect emails and sell your products / services), host webinars (both free and paid), manage advertising on Facebook or Instagram, create sales channels and many other options.

Prices are monthly, annual or biennial and depend on the package chosen and the maximum number of contacts managed. For example, the basic plan with 1000 contacts and a monthly payment costs only 13 euros / month. Plus, before you buy a package, you can have a free 30-day trial period without having to enter your credit card details!

NewsMAN

NewsMAN is the most popular email marketing and marketing automation platform in Romania, suitable for sending mass email campaigns, single newsletters or profiled campaigns.

It is a local newsletter provider where we were pleasantly surprised by the quick response of the support department and the emphasis they place on the deliverability of campaigns and security of accounts. Their robust and intelligent infrastructure allows them to deliver an average of 12 million emails a day.

From the point of view of functions, we like the newsletter editor which is drag & drop type, easy to use, and for e-commerce, you can integrate the catalog directly from the site and thus campaign in a few minutes. You can search the email editor for the products by word of mouth and then automatically download them from the site with the picture, description, button, etc.

Otherwise, we find the useful existence of many email templates in the gallery, but also customizable banners, free stock images and the gallery of predefined automatic email feeds.

Another strong point of this email marketing service refers to the integrations with other platforms such as those for presentation or e-commerce website, eg: WordPress, Magento, Prestashop, MerchantPro, Gomag etc, but also with services such as Zapier, Microsoft Dynamics 365, Privy etc.

Last but not least, it is important to note that the tariff plan for sending email marketing campaigns is accessible and optimized according to the size of the subscriber base, so that the promotion remains profitable for your company.

ActiveCampaign

Active Campaign is probably the most popular email marketing platform for small and medium businesses, as it offers advanced features, sales automation and CRM (customer relationship management) features.

Founded in 2003, the company is headquartered in Chicago, United States, has 550 employees and is growing rapidly. It currently serves over 100,000 customers in 161 different countries.

In practice, Active Campaign can be used by companies, online stores, freelancers, web marketers and digital entrepreneurs to send newsletters to customers, as well as to create very complex automations and funnels.

The distinctive feature of this platform is that it has its own CRM system to manage marketing, sales and customer relations. It’s perfect for small and medium businesses because the prices are much more affordable than specific CRM tools.

In terms of pricing, the basic plan with 1000 contacts and monthly payment costs $ 29 per month and allows access to 3 different users. In addition, the company offers a free trial period of 14 days.

Sendinblue

Sendinblue is another fantastic e-mail marketing platform and automation software, which in my opinion is one of the best trade-offs between capacity and ease of use.

Sendinblue offers a free plan with unlimited contacts, which allows you to send up to 300 emails a day.

For free, you’ll be able to manage your contact lists, send emails and text messages within your pre-set daily limits, and take advantage of your fantastic template library and responsive, ultra-intuitive email editor.

Paid plans have an excellent value for money and are mainly distinguished by the maximum number of emails that can be sent per day, as the number of contacts you can keep is always unlimited.

Sendinblue offers a well-developed CRM section and excellent automation, integration and segmentation features. It also allows you to create registration forms and landing pages, as well as manage Facebook advertising and retargeting.

We’re talking about a fairly recent tool compared to others like Active Campaign or GetResponse (since it was only launched in 2012), but without a doubt Sendinblue should be considered one of the best email marketing platforms on the market.

Aweber

Aweber is another famous email marketing platform that allows you to send newsletters, create automations and landing pages thanks to a convenient visual editor.

The strengths of Aweber are certainly the effective reports, A / B Tests and, in general, the strong focus on marketing and measuring results, features that make this platform truly valuable for anyone working as a digital marketing professional.

The quality of the available templates, the creation of drag & drop campaigns and the automation possibilities put this tool more or less on the same level as GetResponse, but at a slightly higher price, because the PRO plan with 500 contacts costs $ 19. per month .