US BOPIS Market to Skyrocket to $509.4 Billion by 2033, Driven by Convenience and Omnichannel Integration

United States BOPIS Market Overview

According to Renub Research Recent Analysis United States Buy Online, Pick-Up In-Store (BOPIS) market has emerged as a transformative retail trend, combining the convenience of e-commerce with the immediacy of in-store pickup. The market was valued at US$ 129.36 billion in 2024 and is projected to reach US$ 509.4 billion by 2033, growing at a CAGR of 16.45% between 2025 and 2033. This remarkable growth underscores the accelerating adoption of hybrid shopping models among American consumers, who increasingly seek speed, flexibility, and cost-effective alternatives to traditional delivery-based online shopping.

BOPIS allows customers to purchase products online and collect them at physical retail stores, bypassing delivery wait times and shipping costs. It has become particularly popular across apparel, electronics, food and beverage, home goods, and personal care segments, while also supporting smaller retailers seeking to enhance customer satisfaction and loyalty.

This market is heavily driven by urban consumer lifestyles, technological advancements, and retailers’ strategic investments in omnichannel infrastructure. Moreover, the growing demand for contactless shopping in the post-pandemic era has further fueled BOPIS adoption across multiple sectors.

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Drivers of Growth in the United States BOPIS Market

1. Convenience to Customers

One of the primary factors propelling the U.S. BOPIS market is consumer convenience. Busy schedules, long commutes, and changing work patterns encourage shoppers to avoid delivery delays and opt for immediate product collection. BOPIS enables same-day pickup, reduces dependency on courier services, and ensures product availability at the time of collection.

In 2022, over 268 million Americans shopped online, representing more than 80% of the population, demonstrating the high penetration of e-commerce. This widespread online shopping culture, coupled with increasing demand for instant access to purchased items, provides a strong foundation for BOPIS growth. Retailers that optimize pickup efficiency, reduce wait times, and provide seamless in-store experiences see higher adoption rates.

2. Technological Advancements and Integration

The integration of advanced technologies is redefining the BOPIS landscape. Retailers are employing inventory management systems, mobile applications, real-time tracking, AI-driven analytics, and smart fulfillment solutions to streamline the pickup process. These systems allow retailers to forecast demand, manage inventory effectively, and reduce delays, ensuring that items ordered online are available and ready for pickup when customers arrive.

For instance, Best Buy launched the Best Buy Envision app in April 2024, available on Apple Vision Pro, which helps consumers plan their home technology setup and enables smoother in-store pickup. Similarly, automated BOPIS solutions, such as Phononic and Vidir Solutions’ Vidir Powered Carousel, allow efficient staging of frozen, chilled, and ambient grocery orders, improving operational efficiency.

3. Expansion of Omnichannel Retailing

BOPIS has become a cornerstone of omnichannel retail strategies, bridging online and offline shopping experiences. Retailers leverage BOPIS to engage consumers across digital and physical channels, enhancing customer satisfaction and fostering brand loyalty. Customers can interact with products online, reserve items, and collect them in-store, creating a seamless retail experience.

Department stores, supermarkets, and specialty retailers increasingly use BOPIS to increase foot traffic, which offers opportunities for upselling, cross-selling, and building long-term relationships with consumers. Omnichannel integration is especially important in competitive retail segments such as fashion and electronics, where customer experience directly influences repeat purchases.

4. Rising Adoption Across Key Sectors

BOPIS is expanding beyond general retail into sectors like food and beverage, personal care, health, and home furnishings, reflecting diverse consumer needs:

Food and Beverage: The grocery sector has witnessed a rapid adoption of BOPIS, enabling customers to order fresh produce, beverages, and pantry staples online and pick them up at their convenience. This approach reduces delivery fees, ensures product availability, and caters to the growing demand for contactless and safer shopping experiences.

Health and Personal Care: Consumers are using BOPIS for skincare, cosmetics, haircare, and wellness products, benefiting from immediate product access without delivery delays. BOPIS also supports personalized retail experiences, helping brands increase engagement and repeat purchases.

Apparel and Accessories: Fashion retailers increasingly adopt BOPIS to allow customers to try on clothing and accessories immediately, catering to urgent needs or last-minute purchases. BOPIS ensures faster order fulfillment and reduces dependency on shipping logistics.

Electronics and Home Goods: Customers prefer BOPIS for high-value electronics, office equipment, and home furnishings, where the ability to inspect or collect products in-store provides assurance and convenience.

Payment Methods Driving BOPIS Adoption

The U.S. BOPIS market is also evolving with payment innovations:

Digital Wallets: Platforms like Apple Pay and Google Pay are increasingly integrated into BOPIS systems, enabling quick, secure, and contactless transactions at the point of pickup. Retailers adopting digital wallets reduce friction in payment processing and enhance consumer satisfaction.

Credit Cards: Credit card usage remains prevalent due to rewards, cashback benefits, and convenience. Consumers are incentivized to pay for online purchases with credit cards, driving higher transaction volumes in BOPIS operations.

Emerging Payment Methods: The Buy Now, Pay Later (BNPL) option and cryptocurrency payments are gradually entering BOPIS platforms, appealing to younger, tech-savvy shoppers and boosting accessibility.

Challenges in the U.S. BOPIS Market

Despite its rapid growth, the BOPIS model faces several challenges:

1. Logistical and Operational Challenges

Retailers must ensure real-time coordination between inventory systems and online orders. Improper stock management can lead to delays, stockouts, and dissatisfied customers. During high-demand periods such as holidays, BOPIS operations can strain staffing and storage capacity, creating operational inefficiencies.

2. Customer Experience and Wait Times

Efficient customer service is crucial for BOPIS. Delays during pickup, long lines, or poor communication about order readiness can negatively impact satisfaction, leading to reduced repeat business. Retailers must implement well-trained staff, organized pickup areas, and effective communication channels to minimize wait times and ensure smooth operations.

Regional Insights

East United States: States like New York and Massachusetts see high adoption due to urban populations, high digital literacy, and health-conscious consumers. Demand for organic, low-sugar, and premium products in these regions supports the growth of BOPIS in food, personal care, and luxury segments.

West United States: California and Washington are at the forefront of health and sustainability trends, driving demand for plant-based, protein-packed, and eco-friendly products through BOPIS. Online retail penetration and tech-savvy populations support rapid adoption.

North United States: States like Illinois and Minnesota experience seasonal surges in demand, particularly for holiday-themed biscuits, confectionery, and festive apparel, making BOPIS a convenient solution for seasonal retail peaks.

South United States: Traditional retail networks in the South emphasize quick-service and convenience, with gas stations, mini-marts, and drive-through outlets contributing to steady BOPIS growth. Consumers favor immediate access to products such as snacks, groceries, and seasonal goods.

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Key Players in the United States BOPIS Market

Leading U.S. retailers have heavily invested in BOPIS infrastructure and technology:

Walmart: Uses BOPIS to drive grocery and general merchandise sales, leveraging apps and curbside pickup.

Home Depot Inc.: Offers online ordering with same-day store pickup for home improvement products.

The Kroger Co.: Integrates BOPIS with grocery and pharmacy services, supporting contactless and fast shopping.

Macy’s & Kohl’s: Fashion and accessory chains utilizing BOPIS for apparel, footwear, and seasonal items.

Costco Wholesale Corporation: Provides members with the option to order online and pick up bulk items in-store, ensuring convenience for high-volume shoppers.

Best Buy Co., Inc.: Uses advanced inventory management and app integration to provide same-day pickup for electronics and home appliances.

Nordstrom Inc.: Implements BOPIS in luxury retail, enhancing the customer experience by enabling immediate product collection and returns.

These companies emphasize technology adoption, operational efficiency, and customer engagement as critical factors for sustaining market leadership.

Market Outlook

The US BOPIS market is projected to continue double-digit growth through 2033, supported by:

Growing consumer preference for speed, convenience, and flexibility.

Advances in AI-driven inventory management and real-time tracking systems.

Expansion across food, apparel, electronics, and personal care sectors.

Adoption of digital and alternative payment methods, including digital wallets, BNPL, and crypto.

Increasing urbanization and e-commerce penetration, particularly in metro areas.

As BOPIS adoption grows, retailers will continue investing in logistics, technology, and omnichannel strategies, making it a permanent pillar of the U.S. retail ecosystem. The trend also encourages innovation in store design, order fulfillment, and customer service, ensuring that BOPIS not only meets consumer expectations but also drives incremental sales and engagement.

Conclusion

The United States BOPIS market is at the intersection of digital convenience and physical retail presence, representing a critical growth area for retailers and technology providers. With consumer demand for immediate access, technological integration, and omnichannel retailing, BOPIS is transforming shopping behaviors across the country.

Retailers who embrace innovative technology, enhance customer experience, and integrate efficient pickup operations are poised to capture significant market share. As the market expands to US$ 509.4 billion by 2033, BOPIS is set to redefine the retail landscape in the United States, blending the best of online and offline shopping.

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