Tips & Tricks to Increase Spa Business with Software

In this blog, we are bringing you the marketing tips for improving Salon business using Spa Software.

Implement Spa booking software- You must be aware of the rising popularity of Salon software. The statistics reveal that there would be a CAGR of 7.11% till 2026 in the Spa management software market. So, those who are not using it in their Salons for automating their tasks must do it. The best part is that it allows the customers to book their appointments online. It sends notifications for upcoming appointments, so, reduces no-shows to the maximum. The basic features of most of the Spa software include; appointment management, customer management, reward and loyalty program, point of Sale, employee management, reports and analytics, marketing automation, etc.

Membership Programs- When it is about enhancing the customer's loyalty, use membership programs. To offer it, you do not have to own a Salon or Spa. Simply, for recurring services, be it hair colouring or any nail art, you can offer membership accordingly. Membership is an effective Salon marketing approach as it builds a feeling of belongingness — something we all need. By enforcing membership, you can make your customers feel valued and a member of an elite group. They will pay for the services in advance and visit again.

Sell Salon gift cards to promote sales- Sell the major part of Sales, gift cards to earn new customers. You can showcase the gift cards in your Spa and notify the staff members to inform the customers regarding purchasing them. To increase the visibility of selling gift cards, you can use social media platforms or send emails or SMS to the customers. It would be beneficial if you will offer incentives to the customers for buying the gift certificates. These gift cards can also be created for special events such as Valentines' Day, Birthdays, Christmas, New Year, Thanksgiving, etc. The Spa Booking Software allows you to generate gift cards easily. Enable your eminent customers to redeem them while booking.

Email and SMS Marketing- For many, email or SMS marketing is outdated and underused. But, you should know that every penny spent on it gives you a higher Return on Investment. Email marketing is a valuable strategy for Salons to interact with the existing customers and engage new ones. Both individuals and big Salon owners can use it to boost the number of appointments.

It is said that SMS is read in three minutes and assures 98% of open rate whereas emails have a 20 or 30% of open rate. These are not only a medium for two-way communication, however, but they also improve the number of reaches. Those Salon businesses who are struggling to stay ahead in the competitive market must adapt to this game-changer strategy.

Leverage Social Media for Salon promotion- Considering 53% of the population uses social media daily, it is essential for your Salon business to implement it to engage the intended customers. However, there are some points that need consideration for more engagement and traffic while using social media:

Post on a regular basis- Do not only post on social media whenever you feel like to. Though, it is essential to maintain consistency. Do not miss out and make schedules in advance considering suitable days and times.

Use right hashtags- To improve reach, hashtags are necessary. So, when you are posting, ensure to include relevant ones according to the post content. It is advised not to include too few or too many of them.

User-centric content-The audience links with customers rather than directly with you. Allow the clients to share before or after photos and tag you. The post can then be reshared for promoting them and to create an emotional concern with your social media followers.

Run appealing giveaways and online contests-We all love getting freebies. Arranging social media contests enhances reach and engages more customers. You can use these, particularly on holidays and special events. Rewards can be offers or discounts, or anything you consider is best.

Encourage online reviews- Before starting to receive customer reviews, you must have a Google My Business listing and claim your Google Knowledge Panel. It is essential for general hyperlocal and local search engine marketing. Significantly, when visitors search for "Salons near me", your Salon will appear in Google Maps and Google Search. When your Salon business gets listed, it begins to receive feedback regularly. The online reviews leverage the concept of ​​social proof.

Are you all set to make your Salon business successful? If so, then, implement these tips now! Let us know how these points are helpful for your business?

In addition to this, getting updated with the recent trends and technologies is necessary. Find out the new services, include them in your Salon and give the best services to your customers.