The Truth Behind the Earnings of Cross - border Sales Champions

A cross - border e - commerce sales champion once put it bluntly: Sales is never simply about selling products. Instead, it involves precisely providing emotional value and continuously delivering tangible benefits. Mastering this field not only enables rapid monetisation but also accumulates the most crucial confidence for entrepreneurship. Most people only focus on the surface of successful transactions, failing to understand the underlying logic.

The Essence of Emotional Value

The essence of emotional value is to offer customers a sense of 'certainty' and security. In cross - border business, the trade chain is long, and customers often worry about logistics delays, compliance issues, and poor after-sales service. When communicating with customers, top salespeople don't just say 'Don't worry, everything will be fine'. Instead, they update the logistics status daily, inform customers in advance of potential customs clearance risks and corresponding solutions, and always respond to after - sales inquiries within two hours. They understand that cross - border customers' anxiety stems from the unknown. By clarifying uncertain matters and taking responsibility for potential risks, emotional value is effectively provided. The approach is straightforward: identify what customers are concerned about and proactively disclose relevant information, replacing empty promises with specific actions.

Delivering Tangible Benefits

Delivering benefits doesn't mean engaging in price wars. It's about enabling customers to 'earn more with lower risks'. Sales champions don't rely on low prices to win orders. Instead, they calculate for customers: although their products may be 5% more expensive, a stable supply can reduce losses from stock shortages, complete compliance documents can avoid fines, and prompt after - sales service can lower the customer complaint rate. In total, customers can achieve a 10% higher profit. The core principle is that customers don't just want cheap products; they seek long - term and stable returns. The practical technique is to translate product advantages into real benefits for customers and use data to support the claims, which is more persuasive than simply cutting prices.

The Key to Quick Earnings: The 'Compound Interest of Truth'

The key to making money quickly in sales is the 'compound interest of trust'. Around 80% of a cross - border sales champion's customers come from repeat purchases and referrals. When serving a customer, they actively analyse market trends and even recommend other suitable products. Once trust is established, customers will gradually increase their orders from trial purchases to bulk orders and expand cooperation from a single product category to a full range of products, resulting in a growing income. Ordinary salespeople should not only focus on closing deals but also turn each transaction into a 'trust seed' for future unexpected returns.

Sales as the Lowest - cost 'Training Ground' for Entrepreneurship

Sales serves as the lowest - cost 'training ground' for entrepreneurship because it helps accumulate the most essential resources. When a sales champion starts a business, they can directly connect with three major customers they served before without spending a single cent on customer acquisition. The supply chain also consists of high - quality factories that they previously collaborated with. They believe that the customer resources, supply - chain connections, and negotiation skills accumulated during the sales process are the rarest assets for entrepreneurship. This is far more reliable than saving money from a job or having unfounded business ideas, as it's equivalent to pre - establishing the 'demand - supply chain' for entrepreneurship.

Transitioning from Sales to Entrepreneurship: Transforming Service Capabilities

When transitioning from sales to entrepreneurship, the most critical step is to 'transform service capabilities into standardised products'. After starting a business, the sales champion breaks down the previous customer - service process into standardised modules, including customer classification, demand matching, risk warning, and after-sales response, with clear rules for each step. Instead of relying solely on individual capabilities, using a process to ensure service quality can support a larger business scale. The practical method is to document the frequently used scripts, plans, and processes during transactions to form replicable templates.

A Two-Step Approach for Ordinary People in Sales

Ordinary people can also learn a two - step approach to excel in sales.

First Step

Understand the core concerns and real needs of customers. Note down what cross - border customers are afraid of and what they aim to earn, and then provide targeted solutions.

Second Step

Package emotional value and benefits, such as 'stable supply + compliance guarantee + daily logistics updates', to create unique selling points. There's no need to cover too many aspects; mastering these two points can outperform most competitors.

Pitfalls to Avoid When Transitioning from Sales to Entrepreneurship

When transitioning from sales to entrepreneurship, two pitfalls should be avoided.

- One is blindly expanding product categories. At the beginning of entrepreneurship, sales champions focus on a single niche category and expand only after solidifying the supply chain and customer service.

- The other is losing the'sense of empathy' in sales. After starting a business, if one only focuses on making money and ignores customers' emotions and interests, they will ultimately lose their core resources. Remember, entrepreneurship is an extension of sales, not a negation of past accumulations.

Starting Small in Cross - border Sales

For ordinary people in cross - border sales, there's no need to aim for large orders from the start. Begin with small and medium - sized customers, learn how to provide emotional value, understand the rhythm of delivering benefits, and accumulate sufficient industry knowledge. Once you can stably serve ten high - quality customers, the right time for entrepreneurship will arrive. The barrier in this field lies not in capital but in understanding customers and interest distribution.

The Essence of Sales: A 'Two - way' Value Exchange

The essence of sales is a 'two - way' value exchange. You offer customers security and real benefits, and in return, they give you orders and trust. The more stable this exchange relationship is, the faster you can make money, and the firmer the foundation for entrepreneurship will be. Those who find sales difficult either only know how to please customers without considering interests or only focus on price cuts without understanding emotions, and thus won't succeed in the long run.

The Logic of Cross - border Sales Champions

The logic of cross - border sales champions is clear: emotional value determines cooperation, benefit delivery ensures long - term stability, and sales experience paves the way for entrepreneurship. There's no shortcut in this field, but the path is clear - first address customers' emotions and interests, then monetise the accumulated resources and capabilities. This way, you can not only make money quickly but also lay the groundwork for entrepreneurship.

The Core Value of Sales

Sales is not a humble profession; it's a path closest to the essence of business. When you learn to precisely handle emotions and reasonably distribute interests, you can not only earn substantial profits but also gain the confidence to start a business at any time. This is the core value of sales.