The Best Digital Marketing Strategies for Companies in 2020

Digital marketing trends become more technologically advanced every year, but many companies fail to make the necessary changes to their SEO tactics to keep up with the times. When your SEO tactics are no longer relevant, Google assumes your website isn't either, and pushes you to the bottom of the search engine results page. If you want to increase your reach, bring in new clients, and earn higher profits in 2020, start by brushing up on your SEO tactics and implementing these strategies.

Micro-Moment Marketing

Sometimes, people are searching Google for a business because they need the services right away. Typically, these searches are identifiable by key phrases like "open now" or "emergency repair." They want an answer in a micro-moment, which means you must focus on "micro-moment marketing." First, check out your Google My Business listing to verify your company and ensure all the information is accurate.

An accurate listing puts you at the top of the search engine results page when someone enters a query that fits your company. Tweak your website and social media SEO to adapt to changing parameters as well. In addition to industry keywords, include your city and state and phrases like "near me" or "emergency." Remember to have a fast-loading site, too. More than half of mobile users abandon a site that takes more than three seconds to load.

Informational Videos

Good marketing doesn't just tout yourself as an expert in your field. It proves you are. With an increase in the number of people taking on do-it-yourself home projects, there has been a rise in DIY-related search queries. Remodelers often look at videos for information or inspiration, and creating your own paints you as an expert they can trust.

Make the most of this marketing technique by keeping your videos to two minutes or under and providing contact information at the end for people who want to learn more. Avoid making the video a sales pitch. Instead, provide basic information, such as answering the most common questions about your industry.

Pay-Per-Click Advertising

Any roofing SEO company can tell that even though it isn't a new strategy, pay-per-click advertising is still one of the best strategies of 2020. In fact, when your ads include the proper SEO terms, PPC advertising can create results nearly immediately. PPC advertising for home improvement companies is best done through Google. When someone searches for a business in your area, your ad will come up before any other search results. Many people click the first link they see on the page, especially if they are looking for emergency services or otherwise in a hurry.

Artificial Intelligence

Artificial intelligence once seemed like something only for science-fiction movies. Today, you'll find it on a vast majority of business websites in the form of chatbots. Chatbots are expected to take over roughly 85% of all web-based customer service conversations by the end of the year. So far, chatbots only have basic conversations. They can answer general inquiries, book appointments, provide auto-responses, provide feedback surveys or discounts, and suggest products or services. Chatbots are available 24 hours a day and have infinite patience with customer inquiries, making them a popular choice for businesses and customers alike.

Personalized Marketing

Cookie-cutter social media posts and email marketing campaigns are outdated and often ignored now that businesses all over the world use them. That isn't to say email doesn't still have a place at the table, though. You simply need to get more personal. When you have a warm lead, you can personalize it with special discounts, incentives, or invitations to local events. When trying to bring back a former client, be specific about what they've accomplished with your company and how you can help them love their home even more.

Owning a roofing company or any other home improvement business is hard work. It's time-consuming and often very busy. Even so, your SEO marketing strategies shouldn't fall by the wayside. If you don't have time to learn and implement better optimization yourself, consider hiring a professional. Many SEO marketers even specialize in helping home improvement clients with their presence on the internet. Just remember to check out reviews first to ensure you'll be happy with the services.