Thailand Toys Market on Track to Reach USD 779.98 Million by 2033, Driven by Steady 5.52% Annual Growth

As indicated in the latest market research report published by IMARC Group, titled "Thailand Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others), and Region 2025-2033," the report presents a thorough review featuring the Thailand toys market trends, growth, share, and research of the industry.

Market Size & Future Growth Potential:

The Thailand toys market size reached USD 455.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 779.98 Million by 2033, exhibiting a growth rate (CAGR) of 5.52% during 2025-2033.

Latest Market Trends:

The market of Thailand's toy is changing significantly because the "kidalt" phenomenon is explosively growing where adults buy toy, especially art toys and collectibles, for themselves. Beyond the toys of customer children, the new market segments have opened through this cultural change. Pop Mart has successfully set up several of its stores in Bangkok with its impressive sales performance. This indicates the financial capacity of this trend for a major art toy brand pop mart. The market is looking at educational toys as well as an important axis on toys that stress the stress stem (science, technology, engineering and mathematics) learning abilities.

More parents now buy toys that mix entertainment with mental growth, which gives a lot of opportunities for companies capable of fun and learning. At the same time, environmental consciousness starts purchasing decisions, due to the fact that consumers prefer permanent toys when manufacturers make toys from environmentally friendly materials. Digital changes originally change in Thailand how markets sell toys. E-commerce platforms have now become primary distribution channels that are present. Concurrent, social media affects product search and procurement decisions. Toys include technology, so attractive sports experiences that occur with digital entertainment physically enhanced reality (AR) and virtual reality (VR).

Market Scope and Growth Factors:

The market of Thailand's toy is changing significantly because the "kidalt" phenomenon is explosively growing where adults buy toy, especially art toys and collectibles, for themselves. Beyond the toys of customer children, the new market segments have opened through this cultural change. Pop Mart has successfully set up several of its stores in Bangkok with its impressive sales performance. This indicates the financial capacity of this trend for a major art toy brand pop mart. The market is looking at educational toys as well as an important axis on toys that stress the stress stem (science, technology, engineering and mathematics) learning abilities.

More parents now buy toys that mix entertainment with mental growth, which gives a lot of opportunities for companies capable of fun and learning. At the same time, environmental consciousness starts purchasing decisions, due to the fact that consumers prefer permanent toys when manufacturers make toys from environmentally friendly materials. Digital changes originally change in Thailand how markets sell toys. E-commerce platforms have now become primary distribution channels that are present. Concurrent, social media affects product search and procurement decisions. Toys include technology, so attractive sports experiences that occur with digital entertainment physically enhanced reality (AR) and virtual reality (VR).

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Recent News and Developments:

• Art Toys Revolution: Thailand has emerged as a significant player in the designer toy market, with local Thai artists creating unique art toys incorporating Thai culture and mythology, diversifying the market beyond international brands and establishing a distinctive local identity in the global collectibles space.

• Educational Focus Surge: Parents are increasingly prioritizing STEM-focused toys, with educational toy sales showing strong growth as families invest in products that combine entertainment with intellectual development, particularly in mathematics, science, and technology learning areas.

• E-commerce Dominance: Major online platforms like Lazada and Shopee have become primary distribution channels for toy sales, with digital-first shopping behavior particularly pronounced in urban areas where consumers appreciate the convenience and product variety offered by online retailers.

• Sustainable Toy Movement: Growing demand for sustainable toys and games made from recycled materials or natural fibers is reshaping product development, with manufacturers focusing on minimal environmental impact and locally sourced materials to meet evolving consumer preferences.

• Smart Toy Innovation: Companies are investing heavily in advanced features such as facial recognition, adaptive learning, and cloud-based content updates, creating more interactive and personalized play experiences for modern consumers.

• Regional Market Expansion: The Southeast Asia sports and outdoor toys market reached USD 986.57 Million in 2024, with Thailand contributing significantly to this growth through increased outdoor activity participation and sports toy adoption.

• Import Price Optimization: The average toy import price fell by 83.6% in 2024 compared to the previous year, making international toy brands more accessible to Thai consumers and potentially increasing market penetration for premium products.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/thailand-toys-market

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Thailand Toys Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product Type:

• Action Figures

• Building Sets

• Dolls

• Games and Puzzles

• Sports and Outdoor Toys

• Plush

• Others

Segmentation by Age Group:

• Up to 5 Years

• 5 to 10 Years

• Above 10 Years

Segmentation by Sales Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Department Stores

• Online Stores

• Others

Segmentation by Region:

• Bangkok

• Eastern

• Northeastern

• Southern

• Northern

• Others

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Historical Market Performance

• Future Market Projections

• Impact of COVID-19 on Market Dynamics

• Industry Competitive Analysis (Porter's Five Forces)

• Market Dynamics and Growth Drivers

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

• Market Ecosystem and Value Creation Framework

• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise

• Robust Research Methodology

• Insightful Data-Driven Analysis

• Precise Forecasting Capabilities

• Established Track Record of Success

• Reach with an Extensive Network

• Tailored Solutions to Meet Client Needs

• Commitment to Strong Client Relationships and Focus

• Timely Project Delivery

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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.