business

Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.

3 Huge Reasons a Digital Marketing Consultant Can Aid Your Business
If running a business was easy, everybody would have one. As you know, however, running a business is actually very tough. Not only do you have to hire the right people, keep your customers happy, and ensure that you are getting enough sales to stay afloat, you also have to make sure that your business and its brand gets the awareness it needs to grow.
By Charles Anderson6 years ago in Journal
How To Transition From a Regular 9 to 5 Job to Running a Startup
Try It On for Size If your field allows it, try starting your business as a part-time side hustle. This way, you can learn the ropes, find out if you really want to commit to everything involved with running a startup, and make connections. Plus, you will have a chance to do all of that while still earning a full-time income from your regular job.
By Finnegan Pierson6 years ago in Journal
5 Strategies to Improve Your Business
It can be very easy to fall into the trap of thinking you have it all figured out. However, there is always new research coming out, new strategies, and new techniques. Your job as a business professional is to keep up to date on the latest information and use that knowledge to improve your clients’ lives.
By Robert Cordray6 years ago in Journal
Key Differences Between Digital Marketing and Traditional Marketing
Traditional marketing has been around for quite some time. Since its birth, businesses have been using this method to promote their products and services. Today, companies are still leveraging traditional marketing to get their brands noticed by consumers. However, digital marketing, which involves online promotion strategies, is taking over the game. That's because so many people are surfing the internet and are using mobile devices. Therefore, it makes sense to reach them on various digital marketing channels such as social media, search engines and blogs. But why is digital marketing so different than traditional marketing? Is it better? Or are they equal in terms of lead generation and ROI?
By Kevin6 years ago in Journal
8 Business Tools For More Productivity
It can be hard to stay focused sometimes. There so many things around us that easily distract us and take us away from our main focus.
By Christina Spohr6 years ago in Journal
All You Need to Know About Using Keywords the Smart Way for SEO Success
Achieving first page ranking of search engine results pages (SERPs) is every online business’ aspiration. Studies have shown that sites on the first page of SERPs receive a whopping 95% of online traffic. That’s not all; people only look at the first page of the SERPs, and about 64% click on the first three results.
By Amit Kothiyal6 years ago in Journal
3 Ways to Increase Foot Traffic to Your Brick and Mortar
Whether you've just started your business or had it running for a while, you want more people coming to your physical location. Your website is getting enough traffic, but your brick-and-mortar isn't getting the foot traffic you want. This can be because more and more people are shopping online. In fact, 8 in 10 American consumers are now shopping online.
By Robert Cordray6 years ago in Journal
Trust - an important strategy in building a successful marketplace platform
When a new brand emerges into the market, we normally rate how trustable the marketplace service is. We judge based upon the quality of their marketplace service, pricing, how friendly their help support team and how easy it is for the customers in approaching and using the marketplace platform - website or a mobile app.
By saadhika6 years ago in Journal
Free Gifts – How To Offer The Gift-With-Purchase
How excited were you to get a prize in your cereal box when you were a kid? You may have even chosen what type of cereal you wanted to buy based on the prize they promised on the outside of the box.
By Seller's Choice6 years ago in Journal
What Is a Direct-To-Consumer Business In The World of E-commerce?
The direct-to-consumer model has instigated a dramatic shift in the evolution of the retail industry. Driven by accessible digital marketing and consumer demand, more businesses are cutting out the retailer and distributor intermediary and engaging with consumers directly.
By Seller's Choice6 years ago in Journal
Launching Successful Refer-A-Friend Programs
Referral programs are one of the most effective marketing programs for loyalty, lead generation, sales, and conversions. If you want to tap into the second ring of your target audience while deepening the loyalty of your first ring, it’s time to consider a refer-a-friend program.
By Seller's Choice6 years ago in Journal
Benefits Businesses Get When Using Take-away Promotional Items
Businesses often run promotional campaigns. This is essential to improve sales and market visibility. Right method selection is also important. You have to be talented to achieve your marketing goals. Introducing take-away gifts can be more effective.
By Lauren Williamson6 years ago in Journal