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Artistic, musical, creative, and entertaining topics in Journal's workplace sphere.
The Success Behind 'Funko'
Funko LLC sells over $30 million worth of Pop action figures a year. Funko CEO Brian Mariotti believes that the company's success is largely due to its versatility. "Whether it's the X-men or Breaking Bad, we're going to find some pop culture phenomenon to get you into the hobby." With big heads and little eyes, it’s not hard to see how adorable Funko Pop! toys are. With characters from Game of Thrones, Breaking Bad, the DC Universe, and many others, it’s not hard to find a character that you like. At New York Comic Con 2015, they were selling exclusive figures. A line was formed to get a ticket to have the chance to get the exclusive toys. The tickets for the day were claimed very early in the day. Tickets were given in one location and the Funko Pop! booth is in another. It was nearly impossible to get a ticket. So, why are disproportioned plastic toys the hot item? Why is Funko Pop! such a success?
By Stephen Hamilton9 years ago in Journal
