Storytelling Is The Answer You’re Looking For

Storytelling, when you first hear these two combined words, your mind races towards the endless

stories you have heard or experienced. For most of us, storytelling is a form of entertainment. The real question is why has it gained such a great reputation in the marketing industry.

Well, storytelling has the ability to catch people’s attention and help them identify themselves with the brand.

Stories are the way we remember the past and the way we dream about the future. They are the way we understand the world, culture, beauty, emotions, people, and ourselves.

As a species, humans are really concerned about knowing the why of everything and everyone and that’s what storytelling does.

It helps your business tell all the whys in the best way possible.

You probably have a company but you think that your story isn’t worth the tabloids. Every single the story is worth it when it’s written in the right way.

Storytelling isn’t just facts put together on a timeline to give a message. Storytelling is a form of art that requires vision, skills, and practice making it a valuable asset to every business or organization.

On the other hand, storytelling isn’t just a cool story, your sales achievements, or a boring long article about your brand. It is a process where we use facts by engaging emotions to describe to people why what we do matters and why it’s giving a resolution for a problem.

Stories stimulate imagination which creates a sense of belonging both to the teller and a reader in a certain community. Stories simple as that give us a way to simplify our message and make it reach a wider audience.

Storytelling as any form of art requires a technique. So what components do we need to make a good story?

Characters

Good stories have always a great character that look just like you and I. It is essential that the character is as realistic as possible making it the bridge between your story and the reader. Simple

characters that lead a complex life filled with passion, emotions and the strength to change their own presumed destiny make the story more compelling to the audience engaging it towards desiring to know more and more about their hero.

Conflict

If there isn’t a conflict in your story do you even have a story? Conflicts are what raise the adrenaline

of the readers. In fact the idea of the conflict in itself helps us delivering our message. The evolution of human beings has come towards what we have now because there was always a conflict to be resolved. You have created a product, service or idea just because you can solve an issue for your customers. That particular conflict is the golden ticket to a great story.

Resolution

In stories, there is a happy ending or there is no end at all. Every story has an ending or better yet a message to deliver at the end that conveys the winning or losing of one battle. Each side of them it will motivate people and make them take action towards you.

If there are only three components that make storytelling easy right? It takes much more than that.

Stories should be at the same time entertaining, educational, and universal yet so simple they convey the right message.

Now that you know a little bit more about the art of storytelling what is the story you want to share through your brand?