Solo Ads vs. Google Ads vs. Facebook Ads: What’s the Best Value for Money?

In this Solo advertisement versus Google promotions versus Facebook promotions examination, you will discover the benefits and disservices of everyone and which publicizing organization to use for your next paid advertisement crusade.

Traffic is the blood of your business. In addition to the fact that you should have the perfect proportion of traffic to make due, yet additionally the designated traffic as well.

Perhaps the greatest slip-up numerous advertisers make isn't qualifying traffic. As such, most youthful sponsors go for the modest choice.

Like everything throughout everyday life, not all modest things are modest, truly. What you should zero in on rather is the best incentive for cash.

There are various traffic hotspots for publicists and media purchasers to buy a great many traffic consistently. Here are some:

* PPC ads

* Native ads

* Media Buying ads (aka banner ads)

* Social media ads (ex: Facebook ads, Twitter ads, LinkedIn ads, and Tiktok ads)

* Popup ads

* Domain traffic

* Push notification ads

* Interstitial ads

* Newsletter ads

* Text marketing ads (ex: Whatsapp ads, SMS ads)

* Local marketing or offline marketing techniques such as billboard advertising

Among those promotion types, Google advertisements and Facebook advertisements are famous among most publicists. Indeed, there are north of 7 million promoters for Facebook and more than 4 million publicists for Google. Those huge organizations make a huge piece of their pay through publicizing.

Additionally, there is one more paid publicizing technique that very few individuals are using for reasons unknown. It's Solo Advertising.

In the present article, I will analyze Solo Ads versus Google Ads versus Facebook promotions and help you with the reasons on which publicizing strategy or organization is best for every situation.

Pros and Cons

Solo Advertising

Solo publicizing is advancing your proposal on someone else's email list. For the most part solo promotions traffic comes in CPC (Cost-per-click) model with ensured clicks. Thus, to purchase solo advertisements, you should realize somebody is able to sell promotions for you.

Not just that, the specialties ought to relate. Like generally, untargeted traffic isn't worth the effort.

**Pros of Solo Ads**

* Get started for a low price

* Targeted traffic

* Pre-warm up ability (Since each visitor is reading an email message, you can warm up the traffic deeply)

* Tap into different solo ads traffic sources by buying clicks from several marketplaces and vendors

* A/B test different providers or lists to identify the best traffic for your offer

* Ability to scale as you need

* Conversion tracking

**Cons of Solo Ads**

* You cannot pause ads or revert once the order is set

* The traffic quality of each seller may vary

* It is harder to find quality traffic vendors, so you might need a larger budget to get on track.

* You cannot use interest targeting, audience age targeting, etc., But you can target based on geographic locations.

Google Ads

Purchasing traffic from Google search is known as Google publicizing. Recently known as Google Adwords, it currently permits you to purchase traffic from the main Google advertisements stage, YouTube, and other outsider sites.

Since Google promotions are so well known, devoted administrations to promotions the executives and even government operatives on contenders' ads like Semrush Display advertisements have been conceived.

**Pros of Google Ads**

* Keyword targeting

* Pixel targeting

* Scalable

* Location targeting up to the zip code

* A/B testing ads

* Conversion tracking

**Cons of Google Ads**

* Depending on your niche, CPC (Cost per click) could go higher that you cannot break even in your marketing campaigns.

* High competition for placements. You might engage in a bidding war where your budget would vanish.

* Google ads policies. You cannot advertise on Google if your offer is not compatible with Google’s ads policies.

Facebook Ads

Promoting on Facebook is likewise well known among numerous publicists since it permits you to target in light of various models notwithstanding the high measure of traffic accessible. All things considered, Facebook claims WhatsApp and Instagram.

**Pros of Facebook Ads**

* Target audience based on interests, status, behavior, and other criteria.

* Pixel targeting

* Creating a custom audience based on the behaviors of another set of users.

* Upload custom contacts and target on Facebook (ex: Target your email newsletter subscribers on Facebook)

* Scalable

* Ads scheduling and frequency set up

* A/B testing

* Conversion tracking

**Cons of Facebook Ads**

* The low attention span of users. You will have to get the attention of users to increase CTRs

* CPC can go higher based on different aspects such as your ads, Quality Score, etc.

* Need a bigger budget to get started compared with Google ads and Solo ads

* Facebook ads policies. (https://www.facebook.com/policies/ads/) Your offer may be rejected, and sometimes the ads account might be closed based on different reasons!

Solo Ads vs. Google Ads vs. Facebook Ads Compared

All of these promoting strategies can be invaluable in view of the deal and client stage. Here is the correlation of Solo promotions, Facebook advertisements, and Google promotions.

**Solo Ads vs Google Ads**

* Google ads allow keyword targeting while Solo ads allow niche targeting

* Google considers the user experience while solo advertising doesn’t. For example, you cannot use popups in Google advertising. But, you can use popups to collect more leads and reduce CPL (Cost per Lead). Additionally, you can use some out-of-the-box tricks and grey-hat methods to increase the conversation rate of your solo ads squeeze pages.

* Google has a scoring system to qualify ads, while solo ads do not have these metrics.

* You can qualify and quantify traffic in Google ads based on the bids you place. In solo advertising, it’s a fixed price. You can buy more traffic packages to increase the volume.

On the off chance that you are running a subsidiary deal advancement, Google advertisements probably won't be the most ideal choice since it doesn't permit offshoot advancements on their organization. Notwithstanding, with solo promoting, you can pre-qualify in the headline and pre-sell in the email message body, and scale up to a huge number of traffic each day while foreseeing the amount you will make.

Notwithstanding, solo promotions are restricted as far as specialties, and it is piece hard to track down a decent independent advertisements merchant for your offers. Some email records respond contrastingly to various offers as well.

Assuming that you are a nearby entrepreneur, promoting director for SaaS and different organizations, Google advertisements would be the most ideal decision here. With a decent catchphrase technique for PPC, you can't turn out badly. Ensure you are not engaged with an offering war assuming it comes to. Spending plan the board and deal streamlining in logical publicizing are keys.

**Google Ads vs Facebook ads**

* Facebook allows more targeting options such as interest than Google.

* Since you are targeting based on keywords which the people are searching in Google advertising, the traffic is more warmed up than Facebook ads. In other words, Google ads deliver high-quality traffic.

* You can split-test in both ad networks. But, Facebook lets you use visuals such as graphics and videos.

* Both networks allow CPM (Cost per mile or cost per 1,000 impressions) and CPC advertising types.

* CTR and ad quality is a significant factor in both

* High competition for specific niches; hence the CPC could be expensive.

* Because of the high starting bid or minimum bid, ordinary people and advertising agencies could not compete with others with a huge budget.

* Making a good offer + ad copy combination is a challenge. Hence, you will have to master every aspect of Google Ads and Facebook Ads to get an edge over tens of thousands of advertisers who has the same or higher budget as yours.

Like any business, the opposition in these two organizations is higher. Thusly, you should turn into an expert of it to overwhelm a specialty. For instance, enormous brands recruit PPC advertising firms to deal with the Google advertisements alone. Same for Facebook advertisements. Consequently, having a huge financial plan for getting everything rolling is an unquestionable requirement.

Facebook advertisements can be exceptionally rewarding for eCommerce site proprietors since you can target in view of the interest. Additionally, since both permit pixel focusing on, you can lessen the CPC significantly.

I prescribe utilizing an apparatus like Replug to retarget individuals who click your advertising messages. Learn more in our Replug audit.

**Solo Ads vs Facebook Ads**

* Facebook has many audience targeting options compared to solo advertising

* You can target both desktop-only and mobile-only traffic

* Facebook advertising is very competitive, while it’s the solo ads provider’s duty to get more clicks. However, depending on the niche and the solo ads seller, your solo ad traffic cost could vary.

* Facebook has restrictions on what offers can be run on the platform, while you can run almost any legal offer by using solo advertising.

Facebook advertisements are exceptionally different and can be utilized for advancing any sort of deal, remembering Print-for requests. Numerous entrepreneurs use Facebook promotions over independent advertisements in light of focusing on choices, retargeting abilities, division, and adaptability.

Be that as it may, solo promotions are utilized by and for specific specialties like IM, MMO, MLM, Cryptocurrency, and Biz Opps.

Solo Ads vs Google Ads vs Facebook Ads: Which is better for what?

What’s best for the money you spend?

Which traffic source will give you a better ROI?

Well, it all depends on your offer and the audience. Also, since the policies of Google and Facebook ads, your offer might have a limited number of options.

**Affiliate marketing business**

Advancing associate items in Google and Facebook promotions is generally prohibited. Be that as it may, you could advance some CPA offers by means of Facebook.

Solo publicizing is subsidiaries well disposed of. Indeed, many subsidiary advertisers use solo promotions to advance offshoot items while building an email list.

Send the independent advertisements traffic to the lead catch page. Ensure you utilize a connection following apparatus like ClickMagick. ClickMagick's cost is modest contrasted and other connection turn programming and its solo-promotions kind disposition is best in class. Clickfunnels have a few solo-advertisements advanced lead catch pages.

Propelling partner things in Google and Facebook advancements is by and large disallowed. In any case, you could propel some CPA offers through Facebook.

Solo publicizing is auxiliaries all around arranged. For sure, numerous auxiliary sponsors utilize solo advancements to propel branch-off things while building an email list.

Send the autonomous ads traffic to the lead get page. Guarantee you use an association following contraption like ClickMagick. ClickMagick's expense is unassumingly differentiated and another association turn programming and its solo-advancements kind attitude is top tier. Clickfunnels have a couple of solo-promotions progressed lead get pages.

Retarget individuals who clicked joins in performance advertisement messages. Utilize a URL shortening administration like Replug for terminating various pixels in a solitary connection.

**Ecommerce**

The best option from three advertising methods for eCommerce sites and Shopify stores is Facebook advertising.

Why?

* You can target based on the user’s interests.

* Retarget people who visited product pages

* Sync customer data and build a lookalike audience

* Qualifying traffic through showing product videos that describe the product details and prices

Solo advertisements are not the most ideal choice for eCom item advancements due to the absence of focusing on choices and traffic shortage. In any case, you can involve solo advertisements for Internet business item advancements in the event that you follow the right procedures. You can get Google advertisements to work for eCom items, however, it tends to be interesting.

**List building**

If building an email list is your primary goal, all advertising sources could work tremendously.

However, if you are in one or more of the following niches:

* Make Money Online

* Wealth and wellness

* Binary Options/forex trading

* Cryptocurrencies such as Bitcoin, Etherium, and Dogecoin

* Affiliate marketing

* Network marketing

* Business opportunities (Biz Opp)

Solo ads is the best option.

Why?

* No restrictions

* You can tap into lists that your target audience is in

* Pre-warm up the traffic and can direct for a specific action. (ex: sign up to download the ebook on the next page)

* Integrate a tripwire offer or an affiliate product on your funnels to make money from solo ad traffic

* Scale from hundreds of visitors to thousands per day

**Get started on Solo Ads**

Assuming independent advertisements are your decision, beginning on independent promotions is simple. There are multiple ways of purchasing designated independent promotions.

Join a commercial center like Udimi - Udimi is the best spot to purchase solo advertisements. There are a great many independent sponsors from various specialties and its estimating goes from $0.40 to $2.00. Check this Udimi solo advertisements audit to find out about its traffic, advantages and disadvantages, and contenders. Since fills in as the center man, you can forestall extortion which ordinarily happens in this industry.

Purchase solo promotions from merchants - Some expert performance advertisement dealers have their sites. They sell themselves. Here is a rundown of ones who sell quality independent promotions. Ensure you research prior to buying.

Discussions and online media gatherings - A few discussions have networks where solo advertisement merchants recorded their arrangements. Warriorforum is perhaps the most famous one. Try not to purchase solo promotions from Fiverr, as you could get defrauded or get inferior quality traffic or bot traffic.

Assuming involving solo advertisements for subsidiary promoting is your methodology, ensure the performance promotion deals pipe is solid and has the important parts like tripwire offers, email dribble missions, and retargeting to amplify the return for capital invested.

Additionally, guarantee that you are getting Solo email advertisement clicks not pipe clicks or blended snaps and the levels of the traffic of solo promotions are actually what you need.

Actually, take a look at this Independent Advertisements Rolodex to get subtleties of more than forty best performance promotion providers. It incorporates subtleties like positive to negative surveys and the normal expense per click proportions, and rates of 'I got deals' and level 1 traffic.

**Get started on Google ads**

Beginning on Google advertisements is additionally more straightforward. Google frequently gives a free coupon code. Guarantee to explore on the web or browse your email address related with Google Examination for any exceptional Google promotions coupons. Contingent upon your area, you would get $150, $100, or $75 vouchers.

**Get started on Facebook ads**

Like Google Ads, Facebook also provides special promotional codes to try their ads. Do not waste this one-time opportunity to top-up your Facebook Business account for free!

**Conclusion on Solo Ads vs. Google Ads vs. Facebook Ads**

Purchasing traffic is alternate craftsmanship. Despite the fact that there are many benefits of paid adverting, you ought to know about the traffic nature of each source.

Despite the fact that there are many publicizing organizations, a couple is famous among the business local area. Solo publicizing, Facebook promoting, and Google publicizing are three well-known adverting strategies.

The assortment of the traffic of that large number of three organizations is unique. You ought to know about them very well prior to making your first mission. Along these lines, what is your decision on Independent promotions versus Facebook promotions versus Google promotions?